Millennials' indifference or outright disdain have sent a wide range of industries into a slump in recent years.
From golf equipment makers to razor manufacturers, changing millennial tastes have hit some companies hard.
Here's a list of industries that are struggling to keep up.
But, in 2018, failing to win over millennials can mean the difference between growth and death for an industry.
Millennials are growing up, moving out of their parents' homes, and having kids of their own. But, their tastes still don't necessarily line up with those of the generations that came before in some key ways.
From napkins to motorcycles, here are the industries that have been hit hardest by millennials:
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