A phone call from Mark Cuban convinced Elon Musk to make a deal with the SEC (TSLA)

  • Mark Cuban was apparently the voice of reason that convinced Tesla CEO Elon Musk to settle with the SEC, rather than fight the SEC and his board, according to the Wall Street Journal.
  • Cuban famously won a lawsuit against the SEC and Musk had hired his lawyer to help him after the SEC sued Musk.
  • But Cuban warned Musk that a fight with the SEC would be long and ugly and that helped convince Musk to negotiate instead of fight.

As Tesla's embattled CEO Elon Musk was digging his heels in and reportedly threatening to quit his job, rather than make a deal with the SEC, his lawyer got a brilliant idea: bring Mark Cuban in for the rescue.

Musk had hired Cuban's lawyer to help him fend out off the SEC's lawsuit. The SEC was suing alleging that Musk's infamous "funding secured" tweet violated SEC regulations. It wasn't just seeking to find the company, but to ban Musk from holding office in a public company.

RELATED: Mark Cuban business quotes

Mark Cuban business quotes
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Mark Cuban business quotes

#1: "I still work hard to know my business. I'm continuously looking for ways to improve all my companies, and I'm always selling. Always."

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#2: "When you've got 10,000 people trying to do the same thing, why would you want to be number 10,001?"

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#3: "Because if you're prepared and you know what it takes, it's not a risk. You just have to figure out how to get there. There is always a way to get there."

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#4: "Go out there and get rich. Get so obnoxiously rich that when that tax bill comes, your first thought will be to choke on how big a check you have to write."

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#5: "​In the past, people used to tell me to shut up a bit. But what I believe is to put out your opinion and let everyone else react. If I'm wrong, I'm wrong."

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#6: "I've learned that it doesn't matter how many times you failed. You only have to be right once. I tried to sell powdered milk. I was an idiot lots of times, and I learned from them all."

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#7: "Work like there is someone working 24 hours a day to take it all away from you."

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#8: "Forget about finding your passion. Instead, focus on finding big problems."

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#9: "It's not about money or connections -- it's the willingness to outwork and outlearn everyone when it comes to your business. And if it fails, you learn from what happened and do a better job next time."

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#10: "What I've learned is that if you really want to be successful at something, you'll find that you put the time in. You won't just ask somebody if it's a good idea, you'll go figure out if it's a good idea."

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Musk had hired Cuban's lawyer, Chris Clark, who represented Cuban during his years-long fight with the SEC after the SEC sued him for insider trading. Cuban eventually won that dispute, but it wasn't easy. The suit began in 2008 and he didn't win until 2013, losing various battles along the way. Cuban has since routinely lambasted the SEC, and jumped into others' fights with their SEC battles by filing amicus briefs.

In the phone call, Cuban recounted to Musk the kinds of tactics the SEC used against him, the Wall Street Journal reports. Despite his own unyielding fight, Cuban told Musk that if Musk didn't negotiate a settlement, it would cause a long and ugly battle that would distract Musk from running his companies, Cuban said in an email to the WSJ.

And that sounds like the kind of warning that could change Musk's mind.

Musk is laser-focused on his companies, particularly as Tesla attempts to increase production of its much-in-demand electric cars. As Business Insider previously reported, Musk has his fingers into every detail of Tesla, and works so many hours there that people are constantly finding him asleep under tables and in conference rooms at Tesla's facilities.

The call was the turning point in a wrenching 48-hour period for Tesla where the board agreed to a settlement, Musk threatened to quit over it, and was then convinced to agree.

The ultimate settlement included $40 million worth of fines, $20 million to be paid by Tesla and $20 million to be paid by Musk himself. It also required him to step down as chairman for at least three years.

Cuban and Tesla did not immediately respond to a request for comment.

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