Competing brands that are actually owned by the same company

Between department stores and online retailers, American consumers have access to an overwhelming plethora of options for most any product they wish to buy. Sometimes, however, those options aren't as varied as their branding schemes might indicate, as some companies practice multi-branding, running apparently competing brands within the same industry to soak up more market share. We've listed some of the most egregious corporate practitioners of multi-branding below, so you'll have a better idea of where your money's going on future shopping trips.

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