10 brands that wouldn’t exist without millennials

A large and powerful generation

There’s no shortage of jokes about millennials. The young adult generation is often maligned for being obsessed with avocado toast, milking their parents’ Netflix accounts, or lacking resilience due to one too many participation trophies. However, twenty-and-thirty-somethings are fast remaking the American economy, especially in areas around technology, which isn’t surprising for the generation that came of age in the smartphone era.

Millennials are now the largest generation in the U.S., according to some definitions, surpassing baby boomers. Keep reading to see 10 of the brands that wouldn’t exist without them.

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As the preceding list shows, many of these brands hold appeal to millennials because they are tech-forward and help young people save time and money. Young adults are the most sought-after consumers for brands as they have the most years of spending power left and their tastes tend to define and change the broader culture. Considering that, it’s always worth paying attention to what’s popular with the younger generation.