SpaceX's first private passenger is Japanese fashion magnate Maezawa

HAWTHORNE, Calif., Sept 18 (Reuters) - SpaceX, Elon Musk's space transportation company, on Monday named its first private passenger as Japanese businessman Yusaku Maezawa, the founder and chief executive of online fashion retailer Zozo.

A former drummer in a punk band, billionaire Maezawa will take a trip around the moon aboard its forthcoming Big Falcon Rocket spaceship, taking the race to commercialize space travel to new heights.

The first passenger to travel to the moon since the United States' Apollo missions ended in 1972, Maezawa's identity was revealed at an event Monday evening at the company's headquarters and rocket factory in the Los Angeles suburb of Hawthorne.

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Japanese billionaire Yusaku Maezawa
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Japanese billionaire Yusaku Maezawa
Yusaku Maezawa, the chief executive of Zozo, which operates Japan's popular fashion shopping site Zozotown and is officially called Start Today Co, speaks at an event launching the debut of its formal apparel items, in Tokyo, Japan, July 3, 2018. Picture taken July 3, 2018. REUTERS/Kim Kyung-Hoon
Yusaku Maezawa (C), the chief executive of Zozo, which operates Japan's popular fashion shopping site Zozotown and is officially called Start Today Co, poses with his employees who wear made-to-measure suits using skintight bodysuits which help customers upload their measurements online at an event launching the debut of its formal apparel items, in Tokyo, Japan, July 3, 2018. REUTERS/Kim Kyung-Hoon
Yusaku Maezawa, the chief executive of Zozo, which operates Japan's popular fashion shopping site Zozotown and is officially called Start Today Co, speaks at an event launching the debut of its formal apparel items, in Tokyo, Japan, July 3, 2018. REUTERS/Kim Kyung-Hoon
Yusaku Maezawa, the chief executive of Zozo, which operates Japan's popular fashion shopping site Zozotown and is officially called Start Today Co, speaks in front of a projection about Zozosuit at an event launching the debut of its formal apparel items, in Tokyo, Japan, July 3, 2018. Picture taken July 3, 2018. REUTERS/Kim Kyung-Hoon
PARIS, FRANCE - MARCH 6: (L-R) Patrick Seguin,Yusaku Maezawa and former ministre of Culture Jack Lang attend Yusaku Maezawa & Patrick Seguin Awarded Chevalier Des Arts et Lettres on March 6, 2018 in Paris, France. (Photo by Luc Castel/Getty Images)
PARIS, FRANCE - MARCH 6: Patrick Seguin poses with Yusaku Maezawa during Yusaku Maezawa & Patrick Seguin Awarded Chevalier Des Arts et Lettres on March 6, 2018 in Paris, France. (Photo by Luc Castel/Getty Images)
Yusaku Maezawa, the chief executive of Zozo, which operates Japan's popular fashion shopping site Zozotown and is officially called Start Today Co, speaks at an event launching the debut of its formal apparel items, in Tokyo, Japan, July 3, 2018. REUTERS/Kim Kyung-Hoon
THIS IMAGE IS BINNED Yusaku Maezawa, chief executive of online fashion retailer Start Today Co, poses with a catalogue of his online shopping site "Zozotown" after an interview with Reuters at the company headquarters in Chiba, east of Tokyo, March 27, 2012. A commitment to innovation and a laser-like focus on making consumers happy are shared traits experts agree set off Japan's emerging successes from once-proud but now-struggling firms such as Sony and Panasonic. Experts say more such success stories - found in sectors ranging from retail, Internet and mobile games to niche manufacturers - could help revive a Japanese economy stuck in the doldrums for decades and saddled with an ageing population. Picture taken March 27, 2012. To match Insight JAPAN/BUSINESS-SUCCESSES REUTERS/Toru Hanai (JAPAN - Tags: BUSINESS FASHION)
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In moves typical of his publicity-seeking style, Musk, who is also the billionaire chief executive of electric car maker Tesla Inc, had previously teased a few tantalizing details about the trip and the passenger's identity, but left major questions unanswered.

On Thursday, Musk tweeted a picture of a Japanese flag. He followed that up on Sunday with tweets showing new artist renderings of the Big Falcon Rocket, or BFR, the super heavy-lift launch vehicle that Musk promises will shuttle the passenger to the moon and eventually fly humans and cargo to Mars, using the hashtag #OccupyMars.

While the BFR has not been built yet, Musk has said he wants the rocket to be ready for an unpiloted trip to Mars in 2022, with a crewed flight in 2024, though his ambitious production targets have been known to slip.

SpaceX plans a lunar orbit mission. It was not clear how much Maezawa paid for the trip.

Maezawa made his fortune by founding the wildly popular shopping site Zozotown. His company Zozo, officially called Start Today Co Ltd, also offers a made-to-measure service using a polka dot bodysuit, the Zozosuit..

With SpaceX, Amazon.com founder Jeff Bezos' Blue Origin and entrepreneur Richard Branson's Virgin Galactic battling it out to launch private-sector spacecraft, the SpaceX passenger will join a growing list of celebrities and the ultra-rich who have secured seats on flights offered on the under-development vessels.

Those who have signed up to fly on Virgin Galactic sub-orbital missions include actor Leonardo DiCaprio and pop star Justin Bieber. A 90-minute flight costs $250,000.

Short sightseeing trips to space aboard Blue Origin's New Shepard rocket are likely to cost around $200,000 to $300,000, at least to start, Reuters reported in July.

SpaceX has already upended the space industry with its relatively low-cost reusable Falcon 9 rockets. The company has completed more than 50 successful Falcon launches and snagged billions of dollars' worth of contracts, including deals with NASA and the U.S. Department of Defense.

SpaceX in February transfixed a global audience with the successful test launch of its Falcon Heavy, the most powerful operational rocket in the world.

SpaceX previously announced plans to eventually use Falcon Heavy to launch paying space tourists on a trip around the moon, but Musk said in February he was inclined to reserve that mission for the BFR. (Reporting by Eric M. Johnson in Los Angeles Additonal reporting by Sam Nussey in Tokyo Editing by Leslie Adler and Richard Pullin)

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