eBay's 'Retail Revival' is giving small businesses owners a chance to thrive

For many aspiring entrepreneurs, starting a business has been a more seamless process than ever before. And while the internet has provided access to resources and information, major companies like eBay have also highly encouraged the development of small businesses. 

With 175 million active buyers around the world, eBay has solidified itself in the world of business. The online marketplace successfully leveraged the power of the internet to create a new type of trade system. Although most may regard eBay as a platform to sell used goods, a surprising 80 percent of all merchandise sold on the site is new. The company's newest initiative, Retail Revival, wants to highlight those merchants. In August, it partnered with small business owners in the city of Akron, Ohio to offer exposure and help transform them into marketing and merchant experts. Through the program, owners have an opportunity to promote their 'unique inventory to a global audience of consumers on the eBay Marketplace.' All while receiving top-notch service and support from some of the online retailer's most innovative minds. The initiative also gives the budding business owners a comprehensive training program that teaches the eBay basics, strategies to best navigate selling online, promotion of their businesses on eBay and across their social channels and a complimentary eBay store subscription. 

RELATED: Take a look at some of the most expensive items sold on eBay: 

Most expensive items sold on eBay
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Most expensive items sold on eBay

Item: Power Lunch with Warren Buffett

Price: $2.679M 

Category: eBay for Charity  

Photo credit: Edelman

Item: All-Star Comics 

Price: $936,223

Category: Collectibles -- Comic Book 

Photo credit: Edelman

Item: Elvis Presley's 1912 Wm. Knab & Co. Piano 

Price: $375,190

Category: Collectibles & eBay for Charity

Photo credit: Edelman 

Item: 2015 Rolls-Royce Other Base Coupe 2-Door

Price: $274,888

Category: eBay Motors

Photo credit: Edelman 

Item: 1952 Willie Mays #261 PSA 9 Mint 

Price: $234,201.86

Category: Collectibles -- Trading Cards

Photo credit: Edelman 

Item: Rolex Day Date Special Edition Platinum Meteorite Diamond 18956 - watch chest

Price: $185,650

Category: Fashion - Watches

Photo credit: Edelman 

Item: 2016 Cat 926M Wheel Loader Diesel Rubber Tire Tractor Wheel Loader Cab AC & Heat

Price: $137,500

Category: B&I

Photo credit: Edelman 

Item: 6.55ct Diamond Earrings Radiant Studs FY Flawless GIA GRAFF Inscription

Price: $137,500

Category: Fashion -- Jewelry 

Photo credit: Edelman 

Item: Sparton Nocturne the Holy Grail of Art Deco radios 1934

Price: $95,001

Category: Home & Garden

Photo credit: Edelman 

Item: New Hermes Birkin Vert Emerald Emraude + Fuchsia Bicolor HSS 30 Crocodile

Price: $88,000

Category: Fashion -- Handbags

Photo credit: Edelman 

Item: Kurt Cobain's Hagstrom Blue Sparkle Delux Guitar 

Price: $75,000

Category: Collectibles & eBay for Charity

Photo credit: Edelman 

Item: Great Britain 1893 Gold 5 Pounds PCGS PF64 DCAM S-3872

Price: $78,681

Category: Bullion

Photo credit: Edelman 

Item: Ryan Adams' Harmony Buck Owens Acoustic Guitar + Signed Original Lyrics $ 4 ACLU

Price: $63,200

Category: eBay for Charity

Photo credit: Edelman 

Item: Peter Max "Liberty" Original Painting on Canvas

Price: $38,500

Category: Art

Photo credit: Edelman 


Last month, the company invited some of Akron's small business owners to New York city for its retail concept store, The New Stand. Some of the sellers included fashion from 7th Floor Clothing, home and garden accessories from Whiskertin, collectibles and art from Five Blessings and bath and body products from HandKrafftedFor shoppers who weren't able to purchase the products from the stand, the items will be online on each respective sellers' eBay store. Additionally, a limited-edition 'Akron in a Box' collection will be available for purchase. 

“Our Retail Revival pilot program in Akron, Ohio, has shown the impact online marketplaces and a little bit of training can have in supporting local businesses to grow and thrive in the current retail environment,” said Scott Cutler, eBay’s Senior Vice President, Americas. 

With the success of the inaugural class in Akron, eBay has announced it is expanding the program to merchants in Lansing, Michigan. 

Cutler added, “We knew we found an ideal partner in Lansing after seeing first-hand its strong community of small businesses, and we’re looking forward to working with these businesses to bring their products to our 175 million buyers around the world." 

The company hopes to launch the program in even more cities in the near future. 

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