These retailers are beefing up their stores to survive a new era of shopping — and it's paying off (TGT, WMT, JWN, KSS)
The retailers who have found the most success lately have beefed up their stores to make them more amenable to shoppers who mostly purchase things online.
Walmart, Target, Nordstrom, and Kohl's all reported strong earnings results in the most recent quarter after launching new initiatives to blend e-commerce and in-store shopping.
The move to beef up the in-store experience seems to be paying off for these retailers.
There is a growing divide between retail's winners and losers — and the answer may be in the store experience.
Target, Walmart, Nordstrom, and Kohl's were among the more successful retailers in the quarter. Target posted its strongest same-store sales numbers in 13 years, and traffic was at its highest since it started reporting the metric in 2008. Walmart, Nordstrom, and Kohl's reported a same-store increase of 4.5%, 4%, and 3.1%, respectively, beating analysts' expectations.
What these retailers all have in common is that they have all recently launched new initiatives to better blend e-commerce and in-store shopping. Kohl's, for example, launched a program to allow customers to make Amazon returns in-store, while Target and Walmart both offer several different options for picking up orders.
Find out what these retailers are doing to keep up in a new era of retail:
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