Kylie Jenner saved Ulta Beauty from a brutal earnings report — and catapulted shares to their best level in over a year


Shares of Ulta Beauty surged more than 5% — hitting $268.69, their highest price in more than a year — thanks to a partnership with Kylie Jenner, who said the cosmetics chain will carry her eponymous brand in time for the holiday shopping season.

Ultra initially sank in after-hours trading Thursday following the Chicago-based company’s second-quarter earnings that missed Wall Street’s expectations, before the reality-star and entrepreneur’s announcement helped the stock rebound.

"I'm so excited to let you guys know that @KylieCosmetics will be coming to all @ultabeauty stores around the country this holiday!," the 21-year-old tweeted to her 25 million followers late Thursday, adding that there was "more to come…"

The partnership could be the catalyst Wall Street was waiting for.

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Kylie Jenner's sexiest Instagrams of 2018
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Kylie Jenner's sexiest Instagrams of 2018
the look ya give when ur hubby is performing at madison square garden tonight 👀
My 2019 calendar is now available on KylieJennerShop.com 🖤
fun fact: my room growing up was zebra print everything. zebra carpet, bedding, furniture. i was so sick of it i refused zebra anything until this moment here 🤣🦓🖤
Happy Thanksgiving 🖤
2 0 1 9 C A L E N D A R 👑 Launching Black Friday 9am pst on KylieJennerShop.com! 12 exclusive new photos & a poster! @thekylieshop
wearing SOUL SISTER matte lip from the new KKW X KYLIE collaboration launching this #BLACKFRIDAY on KylieCosmetics.com
this icy pink shadow from my Chill Baby Palette > 👀💘
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almost ready for my dark hair 🖤 #Throwback
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Life in Plastic, It’s Fantastic.. 💕
Butterfly Effect 💕
my baby butterfly..
we used to dream about the day we’d be 21&22.. time flies ✨
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⚡️☁️
miami♥️
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#JordynxKylie collection launches Sept 21st at 3pm pst only on KylieCosmetics.com ✨💜 check out the collection on my stories!
i can’t wait to introduce the KYLIE X JORDYN @kyliecosmetics collection to you guys but before i do, i wanted to come on here and let you know just how special this collection really is to me. jordyn and i have had a true unmatchable relationship and i consider her family. she’s helped me remain ME throughout all these years and this is the first time we have collaborated on such a project! it has been so much fun and I’ll cherish the memories forever! we’ve worked hard on this and hope you love it as much as we do! reveal coming tomorrow ✨
vibrate good energy. 🌻
i had too 🧡
waiting for my baby to wake up like.. 🧡
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pre-party🖤
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t-minus two hours
bday dinner ... look 1 💗
my heart
hello
My new favorite at home self tan all the way from Australia @bondisands #ad
bday mood all month long 💙 ... can’t wait for this special collection for @kyliecosmetics to launch on AUGUST 6TH. Thank you @brendanforbes for these bomb pics for all my packaging!
the blues
love u sister @kendalljenner
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SUMMER COLLECTION X KYLIE COSMETICS! launches this Friday the 13th! 🧡💗💛
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it’s our 8 year anniversary
heat wave
thanks @voguemagazine ✨
“your uber’s outside”
bright colors all summer long ❤️🧡💛💚💙💜
@alexanderwangny
Koko Matte Lip ✨ @kyliecosmetics
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left my designer for this @FashionNova fit 👌🏼
it was so nice meeting you guys today 💋 my San Francisco pop up is open for a few more days at 21 Grant Ave.. so don’t miss out! @kyliecosmetics
ny
paradise
morning in paradise
MIA
@eveningstandardmagazine
that look because KOURT X KYLIE just dropped on the site 👀 KylieCosmetics.com
MOMMYS ☺️.. oh and If you didn’t already hear.. we’re COLLABORATING and it drops in 4 DAYS! 😻 KOURT X KYLIE @kyliecosmetics
behind the scenes of the KOURT X KYLIE shoot wearing RAD on my lips launching in just 3 more days! @kyliecosmetics
I’m not a regular mom I’m a cool mom
stormi strolls 🤑
i think i was meant to be blonde 😏
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"Looking forward, we think newness (Too Faced, Kylie Jenner, & others) expected in 2H should help reinvigorate traffic," Michael Goldsmith, an analyst at UBS, told clients Friday.

"Further, ULTA's flywheel continues to turn. As it gains scale, brands increasingly rely on it for growth. This is evident as it will start carrying Kiehl's, a €1 billion brand."

Jenner's wildly popular cosmetics line has propelled the reality star and half-sister of Kim Kardashian to an estimated net worth of $900 million. She graced the cover of Forbes in July, when the magazine heralded her as one of the US' richest "self-made" women, a claim that quickly garnered criticism for her wealthy upbringing.

And it's not the first time Jenner has moved a stock in dramatic fashion. In February, shares of Snap slid 7% — wiping out $136 million of book value — when she tweeted that she doesn't open Snapchat anymore. 

Ulta is up 12% this year.

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