The 10 most valuable brands in the world (AMZN)

  • Brand Finance, a brand consultancy firm, released their most recent ranking of the most valuable brands in the world in 2018.

  • The firm looks at marketing investment, stakeholder investment, and business performance to help it measure how much each brand contributes to the company.

  • Amazon took the top spot this year.

  • E-commerce, in general, dominated the list, with Amazon, Alibaba, and JD.com all ranking in the top 10.

Amazon is the most valuable brand in the world — but Walmart and Alibaba aren't far behind.

Brand Finance's 500-strong ranking shows how overwhelmingly digital of an age we live in, with a number of e-commerce brands taking top spots in the ranking. Home improvement stores like Home Depot, Lowe's, and Ikea also have retained spots in the top 10, with Home Depot's value up 12% from last year.

Target saw the greatest drop in value, down 20% from last year. According to Brand Finance, the brands that dropped in value are still trying to adapt to the digitalization of the industry, while online-only brands like Amazon and Alibaba are on the rise.

Here are top 10 most valuable brands, according to the firm's rankings:

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