Wall St eyes more gains from Apple, its $1 trillion stock

Aug 3 (Reuters) - Shares in Apple Inc edged higher on Friday but stayed close to the $1 trillion valuation milestone the iPhone maker reached a day earlier, even as Wall Street predicted more gains.

After becoming the first $1 trillion publicly-listed U.S. company on Thursday, Apple last traded up 0.1 pct at $207.57 after falling as low as $205.48 and as high as $208.74, as it oscillated around the $207.0425 price that marked the record market cap.

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Apple CEO Tim Cook attends the opening ceremony of the fourth World Internet Conference in Wuzhen, Zhejiang province, China, December 3, 2017. REUTERS/Aly Song
Nov 25, 2017; Auburn, AL, USA; Apple chief executive officer Tim Cook arrives for College GameDay before the game between the Auburn Tigers and the Alabama Crimson Tide at Jordan-Hare Stadium. Mandatory Credit: Christopher Hanewinckel-USA TODAY Sports
Apple CEO Tim Cook speaks at The Bloomberg Global Business Forum in New York, U.S., September 20, 2017. REUTERS/Brendan McDermid
Apple CEO Tim Cook (R) plays with an iPhone as Jonathan Ive, Apple's Chief Design Officer, looks on during a launch event in Cupertino, California, U.S. September 12, 2017. REUTERS/Stephen Lam
Apple CEO Tim Cook speaks during Commencement Exercises at Massachusetts Institute of Technology (MIT) in Cambridge, Massachusetts, U.S., June 9, 2017. REUTERS/Brian Snyder
Apple CEO Tim Cook smiles as he arrives to a product demo during the annual Apple Worldwide Developer Conference (WWDC) in San Jose, California, U.S. June 5, 2017. REUTERS/Stephen Lam
Tim Cook, CEO, speaks during Apple's annual world wide developer conference (WWDC) in San Jose, California, U.S. June 5, 2017. REUTERS/Stephen Lam
Apple CEO Tim Cook attends the China Development Forum in Beijing, China, March 18, 2017. REUTERS/Thomas Peter
Apple Inc CEO Tim Cook waves during an Apple media event in San Francisco, California, U.S. September 7, 2016. REUTERS/Beck Diefenbach
Apple Inc CEO Tim Cook makes his closing remarks during an Apple media event in San Francisco, California, U.S. September 7, 2016. REUTERS/Beck Diefenbach
Apple CEO Tim Cook speaks during an event at the Apple headquarters in Cupertino, California March 21, 2016. REUTERS/Stephen Lam
Apple Chief Executive Officer Tim Cook speaks during a event for students to learn to write computer code at the Apple store in the Manhattan borough of New York December 9, 2015. REUTERS/Carlo Allegri
Apple CEO Tim Cook speaks during the Wall Street Journal Digital Live ( WSJDLive ) conference at the Montage hotline Laguna Beach, California October 19, 2015. REUTERS/Mike Blake
Apple CEO Tim Cook introduces the new iPad Pro during an Apple media event in San Francisco, California, September 9, 2015. Reuters/Beck Diefenbach
Apple CEO Tim Cook delivers his keynote address at the Worldwide Developers Conference in San Francisco, California June 8, 2015. REUTERS/Robert Galbraith
PALO ALTO, CA - NOVEMBER 03: Apple CEO Tim Cook looks on as the new iPhone X goes on sale at an Apple Store on November 3, 2017 in Palo Alto, California. The highly anticipated iPhone X went on sale around the world today. (Photo by Justin Sullivan/Getty Images)
Tim Cook, chief executive officer of Apple, Inc., smiles as he greets customers during the opening of the new Apple Michigan Avenue store in Chicago, Illinois, U.S., on Friday, Oct. 20, 2017. The building features exterior walls made entirely of glass with four interior columns supporting a 111-by-98 foot carbon-fiber roof, designed to minimize the boundary between the city and the Chicago River. Photographer: Daniel Acker/Bloomberg via Getty Images
CHICAGO, IL - OCTOBER 20: Apple CEO Tim Cook greets guests at the grand opening of Apple's Chicago flagship store on Michigan Avenue October 20, 2017 in Chicago, Illinois. The glass-sided store sits on shore of the Chicago River in the city's downtown. (Photo by Scott Olson/Getty Images)
CHICAGO, IL - OCTOBER 20: Apple CEO Tim Cook greets guests at the grand opening of Apple's Chicago flagship store on Michigan Avenue October 20, 2017 in Chicago, Illinois. The glass-sided store sits on shore of the Chicago River in the city's downtown. (Photo by Scott Olson/Getty Images)
Tim Cook, chief executive officer of Apple Inc., speaks during the Bloomberg Global Business Forum in New York, U.S., on Wednesday, Sept. 20, 2017. The forum, hosted during UN General Assembly week, brings leaders to work together, through on-the-record main stage discussions and private bilateral and multilateral meetings, to address the most pressing economic issues facing us today. Photographer: Misha Friedman/Bloomberg via Getty Images
CUPERTINO, CA - SEPTEMBER 12: Apple CEO Tim Cook (R) and Apple chief design officer Jonathan Ive (L) look at the new Apple iPhone X during an Apple special event at the Steve Jobs Theatre on the Apple Park campus on September 12, 2017 in Cupertino, California. Apple held their first special event at the new Apple Park campus where they announced the new iPhone 8, iPhone X and the Apple Watch Series 3. (Photo by Justin Sullivan/Getty Images)
Apple CEO Tim Cook speaks during a media event at Apple's new headquarters where Apple is expected to announce a new iPhone and other products in Cupertino, California on September 12, 2017. / AFP PHOTO / Josh Edelson (Photo credit should read JOSH EDELSON/AFP/Getty Images)
SUN VALLEY, ID - JULY 12: Tim Cook, chief executive officer of Apple, attends the second day of the annual Allen & Company Sun Valley Conference, July 12, 2017 in Sun Valley, Idaho. Every July, some of the world's most wealthy and powerful businesspeople from the media, finance, technology and political spheres converge at the Sun Valley Resort for the exclusive weeklong conference. (Photo by Drew Angerer/Getty Images)
BOSTON, MA - JUNE 09: CEO of Apple Tim Cook looks on before a game between the Boston Red Sox and the Detroit Tigers at Fenway Park on June 9, 2017 in Boston, Massachusetts. (Photo by Adam Glanzman/Getty Images)
CAMBRIDGE, MA - JUNE 9: Apple CEO Tim Cook delivers the commencement address during the Massachusetts Institute of Technology Commencement at Killian Court on the MIT campus in Cambridge, MA on Jun. 9, 2017. (Photo by John Tlumacki/The Boston Globe via Getty Images)
BOSTON, MA - JUNE 9: Apple CEO Tim Cook reacts before a game between the Boston Red Sox and the Detroit Tigers on June 9, 2017 at Fenway Park in Boston, Massachusetts. (Photo by Billie Weiss/Boston Red Sox/Getty Images)
Tim Cook, chief executive officer of Apple Inc., speaks during a Bloomberg Technology television interview at the Apple Worldwide Developers Conference (WWDC) in San Jose, California, U.S., on Monday, June 5, 2017. Cook�said the company has helped U.K. officials investigate terror attacks, while reiterating his dismay over U.S. plans to quit the Paris agreement on climate change. Photographer: David Paul Morris/Bloomberg via Getty Images
SAN JOSE, CA - JUNE 05: Apple CEO Tim Cook delivers the opening keynote address the 2017 Apple Worldwide Developer Conference (WWDC) at the San Jose Convention Center on June 5, 2017 in San Jose, California. Apple CEO Tim Cook kicked off the five-day WWDC that runs through June 9. (Photo by Justin Sullivan/Getty Images)
Apple CEO Tim Cook looks on during a visit of the shopfitting company Dula that delivers tables for Apple stores worldwide in Vreden, western Germany, on February 7, 2017. / AFP / dpa / Bernd Thissen / Germany OUT (Photo credit should read BERND THISSEN/AFP/Getty Images)
CUPERTINO, CA - OCTOBER 27: Apple CEO Tim Cook smiles during a product launch event on October 27, 2016 in Cupertino, California. Apple Inc. unveiled the latest iterations of its MacBook Pro line of laptops and TV app. (Photo by Stephen Lam/Getty Images)
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Daniel Morgan, portfolio manager at Synovus Trust in Atlanta, said Apple's lukewarm Friday was a temporary pause for the stock rather than a sign it could lose ground.

"It's like the horse that crosses the finish line and says I'm totally wiped out," said Morgan, whose firm holds more than 200,000 shares in Apple.

"There was a strong earnings report on Tuesday. All the enthusiasm around the $1 trillion market capitalization, both those things have just exhausted the current trading in Apple. And it's Friday. The whole week was engulfed by Apple," he said.

Apple still looks relatively cheap even with a trillion dollar valuation. Its shares trade at less than 16 times earnings estimates for the next 12 months, according to Morgan, who said he would be comfortable with a multiple of 18 or 19 for the stock.

"That's a reasonable level so I don't feel there's any risk that people will say its trading at a $1 trillion let's put the brakes on this ... If it was Amazon or Netflix that were hitting a trillion, then we could have that conversation," he said.

Netflix currently trades at 93.8 times estimates for its earnings in the next 12 months while Amazon.Com's multiple is 83.74.

"If Apple trades at 20 times earnings that would be crazy," he said, estimating that Apple shares could go as high as $220 by year-end.

Amazon, Microsoft and Alphabet are in a tight race to become the second U.S. company to reach the $1 trillion milestone.

Most sell-side analysts also seemed to see $1 trillion as just one milestone on Apple's way to greater gains as the median price target for the stock is $218.50 and the mean price target at $215.46, according to data collected by Thomson Reuters.

The highest price expectation for the stock is Brian White's $275 target, which would mean a $1.3 trillion valuation, according to the analyst from Monness Crespi Hardt, who says he was first on the Street with a price target that reflected a $1-trillion valuation.

Despite the record valuation, White said, "Apple is one of the most under-appreciated stocks in the world."

Trip Miller, managing partner at Gullane Capital LLC in Memphis, said Apple "should trade much higher.”

“They are so dependent on one product for such a huge part of their revenue that I believe that’s why it gets that discount,” said Miller whose firm also owns Amazon shares.

(Reporting By James Thorne and Sinéad Carew in New York, Noel Randewich in San Francisco, Editing by Nick Zieminski and Tom Brown) 

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