Kroger is launching free delivery on thousands of items in a new offensive against Walmart, Amazon, and Target

  • Kroger is launching a grocery delivery service called Kroger Ship. 
  • Deliveries through Kroger Ship are free on orders costing more than $35. 
  • Shoppers can sign up for regular deliveries of repeat purchases through a subscription model. Customers will get a 5% discount on subscription goods.
  • The service is designed to combat growing competition from Amazon, Walmart, and Target, which also offer free shipping on tens of thousands of consumer staples.

Kroger is launching a grocery delivery service. 

Starting Wednesday, the grocery chain will deliver more than 50,000 shelf-stable products like coffee, snacks, cereal, canned goods, and bulk sizes of paper towels and toilet paper to customers' homes for free on orders costing more than $35.

Items you should never buy from the grocery store
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Items you should never buy from the grocery store

1. Greeting cards

Anyone who’s bought a grocery store greeting card has felt the sticker shock — $4.95 for a piece of cardstock with a pretty design? You can do better.

Go to the dollar store and pick up some equally nice options for a buck or even 50 cents. Check out the options on Amazon. Or if you’re the crafty type, make your own

Photo credit: Getty

2. Batteries

Batteries are an essential part of life, particularly if you’re a parent on Christmas morning. However, there’s no reason to overpay.

Head to the warehouse club of your choice, where you can stock up on bulk packages that bring your per-battery cost down. Amazon also has good prices on bulk batteries

Photo credit: Getty

3. Magazines

A single issue of a magazine at the grocery store will set you back $3 or $4 or more. For many publications, you can subscribe for the entire year for less than $20.

There are also plenty of ways to get discounted access to your favorite titles. Or go to your library for — you guessed it — free access. 

Photo credit: Getty

4. Diapers

Who knew it cost so much to cover your little one’s bottom? Well, experienced parents know, but it’s often a surprise to new moms and dads. Using cloth diapers you can wash and reuse is always an option, but for many people, disposables are the only way to go.

Buying those from a grocery store is easy, but you’ll pay a lot less per diaper by using Amazon’s Subscribe & Save service. It gives Prime members up to 20 percent off diaper subscriptions — which are basically just recurring deliveries — depending on how many items they subscribe to.

Plus, if you schedule deliveries right, you should never have to worry about finding yourself diaper-less amid a middle-of-the-night blowout.

If you’re willing to watch and wait for sales and stock up during good sales, another option is to buy drugstore-brand diapers at the drugstore

Photo credit: Getty

5. Alcoholic beverages

Beer and wine are money-makers for grocery stores, but you can minimize the markup by shopping at a warehouse club instead.

Thanks to many state laws, even people who aren’t members can walk into these stores to buy booze. 

Photo credit: Getty

6. Toothbrushes

Are you really buying toothbrushes at the grocery store? Don’t you go to the dentist? If you do, you’ll find they have drawers full of them for the taking.

Yes, most people go to the dentist once every six months, and you should change your toothbrush more often than that. However, we bet if you ask really nicely, your dentist will give you one or two extra to last until your next visit. 

Photo credit: Getty

7. Special occasion cakes

Getting a birthday cake at the grocery store is convenient, but it isn’t all that cheap, especially if you need to feed a crowd.

Instead, we’re going to send you back to your warehouse club — where you can get a giant decorated sheet cake for the same price many grocery stores charge for their small ones. 

Photo credit: AOL 

8. Pet food

The grocery store isn’t the worst place to buy pet food, but you can do better. The following retailers are among those that offer discounts if you set up automated shipments:

Some pet store chains also offer coupons and loyalty programs that can lower costs, as we detail in “8 Tips for Slashing Your Pet Food Bill.” 

Photo credit: Reuters

9. Bottled water

Unless you happen to live in a city where the water is unfit to drink, there is no reason to buy bottled water … period. The water from your tap will hydrate you just fine. Invest in a couple of reusable bottles or even insulated thermoses and fill them for cheap at home.

Water tastes iffy? Buy a filtering pitcher, and keep it in the fridge for a cold drink when you want it and to refill those reusable bottles.

If you absolutely must have individual bottles from a store, buy them at your warehouse club. 

Photo credit: Getty

10. Frozen pancakes

Why frozen pancakes are a thing people buy is a mystery. Making pancakes at home is super easy. A basic recipe takes a few minutes to whip up and slightly longer to cook. We know you can do it.

Cook up a big batch on the weekend and freeze the extras to eat throughout the week. Your cost will be pennies per pancake.

11. Basic baking mixes

Let’s take it one step further and say you should banish buying all basic baking mixes from the grocery store. If you’re baking with Bisquick, you really aren’t saving any time if you think about how long it takes to mix together flour, sugar, salt and baking powder. All you’re doing is paying more.

The same can be said for basic cookie, cake and brownie mixes. Really. These things aren’t that hard to make from scratch. By skipping the mixes, you’ll save money and possibly be a little healthier, too.  

Photo credit: Getty

12. Kitchenware

Speaking of baking, the grocery store knows you might need some equipment to cook up all the delicious food you’re buying. That’s why most have a selection of pots, pans and even small kitchen appliances for purchase. Resist the urge. You can probably find better prices and quality at retailers like Home GoodsTarget and Amazon.

For rock-bottom prices on your kitchenware, wait until the Black Friday sales, when department stores sell theirs for a song.

13. Spices

Herbs and spices can be another item leading to sticker shock in the grocery store. That tiny little bottle costs how much?!

If you have a bulk food store that sells spices, you can save a bundle. Not only could the per-ounce cost be less than at the grocery store, you only have to buy as much as you need. No reason to get a whole jar when you only want a teaspoon for a recipe.

You can also get cheap spices at the dollar store, but the quality may be questionable. 

Photo credit: Getty

14. Party supplies

Like greeting cards, party supplies are sold at the grocery store for a premium. Don’t make the mistake of getting your candles, tablecloths and colorful napkins there. Swing by the dollar store and buy them on the cheap instead. 

Photo credit: Getty

15. Coffee

It’s the elixir of life for many people, which is probably why it costs so much at the grocery store. To get cheaper coffee, you have a couple of options.

Your warehouse store — noticing a theme here? — is a good place to stock up on bulk packages of whole-bean, ground and K-cup coffee.

If you have a Keurig machine, you can also register it at, where they send out the occasional good deal.

Perhaps most surprisingly, you can find low sale prices on coffee at office supply stores like Staples. These shops also have online coupons and loyalty programs to help you save even more. 

Photo credit: Getty

16. Toilet paper

There may be no more essential product to family harmony than toilet paper. It is also shocking how much tissue paper rolled around a tube can cost in the grocery store.

Head to your warehouse club or office supply store for discounted bulk purchases. Amazon’s Subscribe & Save service is also your friend here.

Photo credit: Getty

17. Light bulbs

It can cost a lot of money to light up your house. Walk past that display in the grocery store if you want to save some cash.

You could go to a warehouse club for lower prices, but the best prices per bulb we found were on Amazon. Not to mention that the selection there is vast. 

Photo credit: Getty

18. Individually wrapped snacks

You know you should buy the jumbo box of goldfish crackers and put them in baggies for school lunches, but that’s way too much work. OK, fine. Just don’t buy those individually wrapped snacks at the grocery store.

You can get a big box of them at a much cheaper price per serving if you go to a warehouse club. Or see what your local dollar store has in stock. 

Photo credit: Getty

19. Gift cards

Forgot to buy a gift? No problem. Grocery stores have set up convenient displays of all sorts of gift cards by the checkout lanes.

Now, for many of these, you might only pay face value. So, you’re probably wondering why we’re saying that you’re overpaying. That’s because you can go to a warehouse club and get $100 worth of gift cards to many restaurants for only $80, for example. Different chains offer different options, as you can see by looking at:

Photo credit: Getty

20. Bread

If you have a bakery outlet store nearby, you should never buy bread at the grocery store. They practically give the bread away at the outlet, and it usually freezes quite well.

Even if your outlet store isn’t around the corner, it may be worthwhile to take a trip. These discount shops are often filled with all sorts of bread and snack products. Stock up your freezer and then eat your carbs for cheap all month long.

What products do you find overpriced at the grocery store? Share with us in comments below or on our Facebook page.

Disclosure: The information you read here is always objective. However, we sometimes receive compensation when you click links within our stories. 

Photo credit: Getty


The service, called Kroger Ship, is designed to combat growing competition from Amazon, Walmart, and Target, which also offer free shipping on tens of thousands of consumer staples.

The service will offer customers exclusive discounts through promotional codes and a subscription model that provides 5% discounts on items that customers order regularly. 

Kroger is initially launching the service in four cities: Cincinnati, Houston, Louisville, and Nashville.

The company says it is prepared to rapidly expand it to other markets over the next several months. 

Kroger Ship is different from the company's existing delivery service through ClickList, which offers delivery of perishables like fresh produce, dairy, and meat, along with shelf-stable items to customers' homes. ClickList delivery costs $11.95 in the Richmond, Virginia, area.

During the launch phase, customers will receive free shipping — no minimum purchase required — and a 15%  discount on their orders with a promo code.

"Kroger's ecommerce platform expands our offering beyond the physical store to include even more products," Yael Cosset, Kroger's chief digital officer, said in a statement. "Along with staples and customer favorites, Kroger Ship will carry bulk and additional sizes, and focus on our brands, local and international food and flavors, specialty items, and health and wellness products — making it easier than ever before to be your family's hero at mealtime, or anytime."

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