Facebook disappoints on revenue, active users; shares fall 9 pct

July 25 (Reuters) - Facebook Inc fell short of analysts' estimates for monthly active users on Wednesday and reported lower-than-expected quarterly revenue, months after the social network became embroiled in a data scandal affecting millions of users.

The company said monthly active users rose to 2.23 billion, falling short of a consensus estimate of 2.25 billion from Thomson Reuters I/B/E/S.

Shares in Facebook, which have risen about 23 percent this year, fell 8.6 percent to $198.71 in trading after the bell as investors reacted to the results.

The Cambridge Analytica scandal prompted several apologies from Chief Executive Mark Zuckerberg and generated calls for users to desert Facebook, which has grown strongly since launching as a public company in 2012.

RELATED: Facebook Chief Technology Officer Mike Schroepfer

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Mike Schroepfer, CTO of Facebook, speaks on stage during the annual Facebook F8 developers conference in San Jose, California, U.S., April 18, 2017. REUTERS/Stephen Lam
Mike Schroepfer, CTO of Facebook, speaks on stage during the annual Facebook F8 developers conference in San Jose, California, U.S., April 18, 2017. REUTERS/Stephen Lam
Mike Schroepfer, CTO of Facebook, speaks on stage during the annual Facebook F8 developers conference in San Jose, California, U.S., April 18, 2017. REUTERS/Stephen Lam
Mike Schroepfer, CTO of Facebook, speaks on stage during the second day of the annual Facebook F8 developers conference in San Jose, California, U.S., April 19, 2017. REUTERS/Stephen Lam
Mike Schroepfer, CTO of Facebook, speaks on stage during the second day of the annual Facebook F8 developers conference in San Jose, California, U.S., April 19, 2017. REUTERS/Stephen Lam
US Mike Schroepfer, Facebook CTO speaks during the second day of the Web Summit in Lisbon, Portugal on November 8, 2016. ( Photo by Pedro Fi�za/NurPhoto via Getty Images)
US Mike Schroepfer, Facebook CTO speaks during the second day of the Web Summit in Lisbon, Portugal on November 8, 2016. ( Photo by Pedro Fi�za/NurPhoto via Getty Images)
US Mike Schroepfer, Facebook CTO speaks during the second day of the Web Summit in Lisbon, Portugal on November 8, 2016. ( Photo by Pedro Fi�za/NurPhoto via Getty Images)
Facebook CTO Mike Schroepfer delivers a speech during the the Web Summit at Parque das Nacoes in Lisbon on November 8, 2016. Europe's largest tech event Web Summit will be held at Parque das Nacoes in Lisbon form Monday to Thursday, November 10. / AFP / PATRICIA DE MELO MOREIRA (Photo credit should read PATRICIA DE MELO MOREIRA/AFP/Getty Images)
Mike Schroepfer, chief technology officer at Facebook Inc., speaks during a presentation at the Lisbon Web Summit venue in Lisbon, Portugal, on Tuesday, Nov. 8, 2016. The government is wooing the 50,000 tech leaders and their followers descending upon Lisbon this week for a gathering described as the 'Davos for Geeks,' hoping they will bolster investment and create much-needed jobs in the southern European country. Photographer: Paulo Duarte/Bloomberg via Getty Images
3 November 2015; Mike Schroepfer, CTO, Facebook, on the Centre Stage during Day 1 of the 2015 Web Summit in the RDS, Dublin, Ireland. Picture credit: Stephen McCarthy / SPORTSFILE / Web Summit (Photo by Sportsfile/Corbis via Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 14: Facebook VP of Engineering Mike Schroepfer and TechCrunch writer Jason Kincaid speak onstage at Day 3 of TechCrunch Disrupt SF 2011 held at the San Francisco Design Center Concourse on September 14, 2011 in San Francisco, California. (Photo by Araya Diaz/Getty Images for TechCrunch)
SAN FRANCISCO, CA - SEPTEMBER 14: Facebook VP of Engineering Mike Schroepfer and TechCrunch writer Jason Kincaid speak onstage at Day 3 of TechCrunch Disrupt SF 2011 held at the San Francisco Design Center Concourse on September 14, 2011 in San Francisco, California. (Photo by Araya Diaz/Getty Images for TechCrunch)
SAN FRANCISCO, CA - SEPTEMBER 14: Facebook VP of Engineering Mike Schroepfer attends Day 3 of TechCrunch Disrupt SF 2011 held at the San Francisco Design Center Concourse on September 14, 2011 in San Francisco, California. (Photo by Araya Diaz/Getty Images for TechCrunch)
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Ad sales in the second quarter rose 42 percent to $13.04 billion but costs, bolstered by moves to improve content and security after the data scandal, rose 50 percent from a year earlier to $7.37 billion.

Net income attributable to Facebook shareholders rose to $5.11 billion, or $1.74 per share, in the second quarter ended June 30 from $3.89 billion, or $1.32 per share, a year earlier.

Total revenue rose 41.9 percent to $13.23 billion.

Analysts had estimated a profit of $1.72 per share, on revenue of $13.36 billion.

(Reporting by Munsif Vengattil in Bengaluru and Paresh Dave in San Francisco; Editing by Anil D'Silva and Patrick Graham)

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