Amazon sells more than 100 million products on Prime Day event

July 18 (Reuters) - Amazon.com Inc said online shoppers purchased more than 100 million products worldwide during its Prime Day sale, despite glitches on its mobile app and websites that prevented customers from placing orders.

The company's shares rose about 0.5 percent to touch a record high of $1,858.88 in early trading.

The world's largest online retailer said it recorded the largest daily sales for Amazon's Echo range of speakers, helped by heavy discounts. Fire TV Stick with Alexa Voice Remote and Echo Dot were the best-selling devices.

This year Prime Day, Amazon's summer marketing event, started on July 16 and lasted 36 hours.

The technical glitches lasted for at least two hours and were likely exacerbated by excessive demand and traffic volume, RBC Capital Markets analyst Mark Mahaney said.

RELATED: Customer reactions to Amazon crashing at start of Prime Day 2018

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Customer reactions to Amazon crashing at start of Prime Day 2018
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Customer reactions to Amazon crashing at start of Prime Day 2018
5 minutes in to #PrimeDay2018 and @amazon is already broken. https://t.co/zr06yONXIg
Inside look at @amazon HQ right now #PrimeDay2018 https://t.co/wOIDIfETf7
Waits patiently for 3pm #PrimeDay 3pm hits click for Prime deals. click for prime deals. click for prime deals. https://t.co/g0Vg4F6KyH
All I wanted was an Instant Pot...Damn you #PrimeDay https://t.co/g5wzNAbitl
Dear @amazon, While we love seeing cute dogs on your page, we'd much rather take advantage of #PrimeDay. After all… https://t.co/18ALTphH1W
@amazon Amazon Prime Day "Shop All Deals" loop has been a complete Prime disaster. Are you planning on rescheduling… https://t.co/waiGSnOJE2
@amazon you guys didn't let me add anything into the cart for 30mn, then raised the price by more than twice, then… https://t.co/PiS10UA4bJ
No one even bother with attempting to do shopping right now on @amazon for prime day. The site is has been loading for 20mins #DoBetter
@amazon This crap makes me want to end my Prime membership.
Happy Amazon crash day.... if i can't shop on prime day, guess it's time to cancel that membership #AmazonPrimeDay
@amazon Dead serious, give me back my money and stuff your Prime membership. https://t.co/DxWdtpzHpq
@amazon Ya think you could’ve used your own Cloud computing service bc it just errors out. Can’t handle the traffic… https://t.co/4y5dBg28gb
The Amazon puppies are not cute enough to apologize for #PrimeDay crash. @JeffBezos better extend the deals for angry consumers.
Run me my membership money @amazon You can’t even effectively run your website or app. This is pretty ridiculous! Y… https://t.co/KN1V0YZilc
@TechCrunch @mjburnsy Right after @amazon jacked up Prime Membership fees for all? How’s that for delivering instant value? Ha ha. #irony
when amazon raised prices for prime membership, they should’ve used that money to hire more IT support on #PrimeDay 🙄
2nd year in a row, #PrimeDay is useless. Guess we’ll shop Target’s “prime day” instead. #AmazonPrimeDay2018 #Amazon
@AmazonHelp @amazon Yeah I think something is wrong. I paid for prime and cannot access any deals. Well I can sho… https://t.co/YajBb9r04B
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The retailer likely got between $1.5 billion and $2 billion in revenue from Prime Day and gross merchandise value topped $3.5 billion, Mahaney said.

Amazon said it sold over a million smart home devices in the United States.

The company did not provide total sales figures for the event, which was open only to members of its Prime subscription service across 17 countries, up from 13 last year.

(Reporting by Supantha Mukherjee in Bengaluru; Editing by Sriraj Kalluvila)

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