Amazon Prime Day 2018: Furious Amazon customers threaten to end memberships as website crashes on its biggest shopping day of the year

  • Amazon's website has been up and down since the start of Prime Day in the United States at 3 p.m. ET.
  • The website has been experiencing issues like links that go nowhere, leaving customer unable to access the special deals.
  • Furious customers are threatening to cancel their Prime memberships and shop elsewhere.

Amazon Prime Day is off to a rocky start.

Prime Day deals were expected to kick off at 3 p.m. ET on Monday. But just a few minutes later, Amazon's website crashed, and many Prime members were unable to shop the deals. When it has been online, the links on the main page advertising Prime Day deals have gone nowhere — except to the main page itself. Pages within Amazon's mobile app have also been affected, showing an error page with a photo of a dog.

Individual product pages appeared not to be affected by the problems and were still functional, though customers reported issues with adding items to their carts for purchase.

Some threatened to cancel their memberships over the problems. 

Customer reactions to Amazon crashing at start of Prime Day 2018
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Customer reactions to Amazon crashing at start of Prime Day 2018
5 minutes in to #PrimeDay2018 and @amazon is already broken.
Inside look at @amazon HQ right now #PrimeDay2018
Waits patiently for 3pm #PrimeDay 3pm hits click for Prime deals. click for prime deals. click for prime deals.
All I wanted was an Instant Pot...Damn you #PrimeDay
Dear @amazon, While we love seeing cute dogs on your page, we'd much rather take advantage of #PrimeDay. After all…
@amazon Amazon Prime Day "Shop All Deals" loop has been a complete Prime disaster. Are you planning on rescheduling…
@amazon you guys didn't let me add anything into the cart for 30mn, then raised the price by more than twice, then…
No one even bother with attempting to do shopping right now on @amazon for prime day. The site is has been loading for 20mins #DoBetter
@amazon This crap makes me want to end my Prime membership.
Happy Amazon crash day.... if i can't shop on prime day, guess it's time to cancel that membership #AmazonPrimeDay
@amazon Dead serious, give me back my money and stuff your Prime membership.
@amazon Ya think you could’ve used your own Cloud computing service bc it just errors out. Can’t handle the traffic…
The Amazon puppies are not cute enough to apologize for #PrimeDay crash. @JeffBezos better extend the deals for angry consumers.
Run me my membership money @amazon You can’t even effectively run your website or app. This is pretty ridiculous! Y…
@TechCrunch @mjburnsy Right after @amazon jacked up Prime Membership fees for all? How’s that for delivering instant value? Ha ha. #irony
when amazon raised prices for prime membership, they should’ve used that money to hire more IT support on #PrimeDay 🙄
2nd year in a row, #PrimeDay is useless. Guess we’ll shop Target’s “prime day” instead. #AmazonPrimeDay2018 #Amazon
@AmazonHelp @amazon Yeah I think something is wrong. I paid for prime and cannot access any deals. Well I can sho…

Retailers who jumped on the Prime Day bandwagon this week with their own deals, such as Target, Macy's, and JC Penney, are poised to take advantage of these technical glitches as some angry customers say they will be shopping elsewhere.

Target is offering discounts of 30% off its exclusive home brands, select baby gear, and Google products, as well as 25% off beauty and personal-care items. Meanwhile, J.C. Penney, which held its biggest two-day sale earlier this month, is holding a three-day promotion, called "Cyber-in-July," which kicked off on Monday.

These technical glitches are likely to cost Amazon millions of dollars in sales. One Click Retail estimates that Amazon sells about $1 million per minute during peak time on Prime Day, based on last year's data. As of the time of writing, Amazon's site issues had lasted for more than an hour.

Amazon did not immediately respond to Business Insider's request for comment on the site issues. 

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