Nike celebrates two World Cup finalists

MOSCOW, July 12 (Reuters) - The World Cup final on Sunday will not only be an all-European affair but an all-Nike match. For the first time in its history, the American sportswear manufacturer will be providing the kit for the two finalists, France and Croatia.

The result is a significant victory for Nike, as rival Adidas is a long-standing and prominent partner of FIFA and the World Cup.

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Croatia beats Russia on penalties in dramatic World Cup win
Soccer Football - World Cup - Quarter Final - Croatia vs Russia - Zagreb - Croatia - July 7, 2018 - Croatia's fans before the match. REUTERS/Antonio Bronic
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Russia coach Stanislav Cherchesov before the match REUTERS/Carl Recine
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Russia team group before the match REUTERS/Christian Hartmann
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Croatia team group before the match REUTERS/Christian Hartmann
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Russia's Denis Cheryshev in action with Croatia's Sime Vrsaljko REUTERS/Maxim Shemetov
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Russia's Aleksandr Golovin in action with Croatia's Domagoj Vida REUTERS/Kai Pfaffenbach
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Russia's Artem Dzyuba in action with Croatia's Domagoj Vida REUTERS/Kai Pfaffenbach
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Russia coach Stanislav Cherchesov reacts during the match REUTERS/Kai Pfaffenbach
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Russia's Denis Cheryshev celebrates scoring their first goal REUTERS/Maxim Shemetov
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Russia's Denis Cheryshev scores their first goal REUTERS/Christian Hartmann
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Croatia's Andrej Kramaric scores their first goal REUTERS/Christian Hartmann
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Croatia's Andrej Kramaric celebrates scoring their first goal REUTERS/Christian Hartmann
Soccer Football - World Cup - Quarter Final - Russia fans watch Russia vs Croatia - Sochi, Russia - July 7, 2018 Russia fans celebrate their first goal. REUTERS/Evgeny Reutov
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Croatia's Ivan Perisic hits the post with a shot REUTERS/Christian Hartmann
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Croatia's Ivan Perisic hits the post with a shot REUTERS/Christian Hartmann
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Croatia's Danijel Subasic reacts after sustaining an injury REUTERS/Carl Recine
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Croatia's Danijel Subasic pours water over his face REUTERS/Kai Pfaffenbach
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Croatia's Mario Mandzukic in action with Russia's Mario Fernandes REUTERS/Kai Pfaffenbach
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Croatia's Domagoj Vida shoots at goal before the ball is deflected and Vedran Corluka scores their second goal REUTERS/Maxim Shemetov
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Croatia's Domagoj Vida scores their second goal past Russia's Igor Akinfeev REUTERS/Carl Recine
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Croatia's Vedran Corluka celebrates scoring their second goal with Domagoj Vida and Dejan Lovren REUTERS/Christian Hartmann
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Croatia's Domagoj Vida celebrates their second goal REUTERS/Carl Recine
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Croatia's Vedran Corluka celebrates their second goal REUTERS/Christian Hartmann
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Croatia's Danijel Subasic punches the ball REUTERS/Kai Pfaffenbach
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Croatia's Ivan Rakitic celebrates with Danijel Subasic after winning the penalty shootout REUTERS/Henry Romero
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Russia's Mario Fernandes scores their second goal REUTERS/Carl Recine
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Russia's Mario Fernandes celebrates scoring their second goal REUTERS/Henry Romero
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Russia's Sergei Ignashevich scores a penalty during the shootout REUTERS/Kai Pfaffenbach
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Russia's Igor Akinfeev reacts after conceding during the penalty shootout REUTERS/Maxim Shemetov
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Croatia's Dejan Lovren and team mates celebrate winning the penalty shootout REUTERS/Carl Recine
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Russia's Yury Gazinsky and team mates look dejected after losing the penalty shootout REUTERS/Kai Pfaffenbach
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Croatia's Luka Modric celebrates after the match REUTERS/Kai Pfaffenbach
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Russia fan looks dejected at the end of the match REUTERS/Carl Recine
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Fisht Stadium, Sochi, Russia - July 7, 2018 Croatia's Ivan Rakitic celebrates with team mates after scoring the deciding penalty during the shootout REUTERS/Maxim Shemetov TPX IMAGES OF THE DAY
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Zagreb - Croatia - July 7, 2018 - Croatia's fans celebrate after the match. REUTERS/Antonio Bronic
Soccer Football - World Cup - Quarter Final - Russia vs Croatia - Zagreb - Croatia - July 7, 2018 - Croatia's fans celebrate after the match. REUTERS/Antonio Bronic
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"We've had three of the four teams make the semi-finals and then two of our teams made the finals, which is a first time for Nike," Elliot Hill, Nike president of consumer and marketplace, told Reuters.

"We've been in the game of football for over 20 years, and it's the first time that we've had an all-Nike final with both teams wearing Nike."

Adidas sponsored 12 of the 32 teams at the World Cup finalists compared to Nike's 10 but saw one of its most prominent clients Germany knocked out in the group stage while eight of its teams fell in the round of 16.

"In addition to the kits, we've had great success with our players," said Hill.

"We have over 65 percent of the athletes wearing Nike football boots. That's more than all the other brands combined. So it's been a really successful World Cup for us, on and off the pitch."

Of the other manufacturers, Puma supplied kits for four teams, New Balance for two and Errea, Hummel, Uhlsport and Umbro one apiece -- the latter being the distinctive Peru shirt with the red diagonal stripe. (Reporting by Catherine Koppel; Editing by Christian Radnedge) 

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