A new Amazon feature might be coming to Snapchat — and it could give Snap a much-needed revenue boost

  • A recent Android update for Snapchat had something hidden in the code — hints at a future update that could include a collaboration with Amazon.
  • The feature, reported by TechCrunch, would be able to identify objects that the camera is pointed at, then link users to Amazon to purchase the products, if desired.
  • Amazon referral links are a viable way to make money for some businesses, and this could be a new revenue stream for Snap. 

Snapchat could be teaming up with Amazon in the near future. 

TechCrunch was tipped off to a feature that appears to be in the works for the mobile camera app — which was found in the app's code after a recent Android update.

16 PHOTOS
Snapchat CEO Evan Spiegel
See Gallery
Snapchat CEO Evan Spiegel
Snap cofounders Evan Spiegel (C) and Bobby Murphy (L) sign a book before ringing the opening bell of the New York Stock Exchange (NYSE) with NYSE Group President Thomas Farley shortly before the company's IPO in New York, U.S., March 2, 2017. REUTERS/Brendan McDermid
Founder of Snap Inc. Evan Spiegel attends the 2017 Berggruen Prize Gala at the New York Public Library on December 14, 2017 in New York. / AFP PHOTO / ANGELA WEISS (Photo credit should read ANGELA WEISS/AFP/Getty Images)
Evan Spiegel, co-founder and chief executive officer of Snap Inc., stands on the floor of the New York Stock Exchange (NYSE) during the company's initial public offering (IPO) in New York, U.S., on Thursday, March 2, 2017. Snap Inc., maker of the disappearing photo app that relies upon the fickle favor of millennials, jumped in its trading debut after pricing its initial public offering above the marketed range. Photographer: Michael Nagle/Bloomberg via Getty Images
CULVER CITY, CA - NOVEMBER 12: Model Miranda Kerr (L) and Snapchat founder Evan Spiegel attend the Fifth Annual Baby2Baby Gala, Presented By John Paul Mitchell Systems at 3LABS on November 12, 2016 in Culver City, California. (Photo by Stefanie Keenan/Getty Images for Baby2Baby)
NEW YORK, NY - FEBRUARY 01: CEO and co-founder of Snapchat Evan Spiegel speaks onstage with The New Yorker staff writer Ken Auletta at the American Magazine Media Conference at Grand Hyatt New York on February 1, 2016 in New York City. (Photo by Larry Busacca/Getty Images for Time Inc)
NEW YORK, NY - FEBRUARY 01: CEO and co-founder of Snapchat Evan Spiegel speaks onstage with The New Yorker staff writer Ken Auletta at the American Magazine Media Conference at Grand Hyatt New York on February 1, 2016 in New York City. (Photo by Larry Busacca/Getty Images for Time Inc)
NEW YORK, NY - FEBRUARY 01: The New Yorker staff writer Ken Auletta and CEO and co-founder of Snapchat Evan Spiegel attend the American Magazine Media Conference at Grand Hyatt New York on February 1, 2016 in New York City. (Photo by Larry Busacca/Getty Images for Time Inc)
SUN VALLEY, ID - JULY 08: Evan Spiegel, co-founder and CEO of the mobile application Snapchat, attends the Allen & Company Sun Valley Conference on July 8, 2015 in Sun Valley, Idaho. Many of the world's wealthiest and most powerful business people from media, finance, and technology attend the annual week-long conference which is in its 33rd year. (Photo by Scott Olson/Getty Images)
SAN FRANCISCO, CA - OCTOBER 08: Snapchat CEO Evan Spiegel speaks onstage during 'Disrupting Information and Communication' at the Vanity Fair New Establishment Summit at Yerba Buena Center for the Arts on October 8, 2014 in San Francisco, California. (Photo by Kimberly White/Getty Images for Vanity Fair)
SAN FRANCISCO, CA - OCTOBER 08: Snapchat CEO Evan Spiegel speaks onstage during 'Disrupting Information and Communication' at the Vanity Fair New Establishment Summit at Yerba Buena Center for the Arts on October 8, 2014 in San Francisco, California. (Photo by Michael Kovac/Getty Images for Vanity Fair)
Evan Spiegel and Bobby Murphy attend the 'TIME 100 Gala, TIME's 100 Most Influential People In The World' at the Frederick P Rose Hall at Lincoln Center in New York City. � LAN (Photo by Lars Niki/Corbis via Getty Images)
LOS ANGELES, CA - FEBRUARY 07: CEO of Snapchat Evan Spiegel (L) and music producer Jimmy Iovine attend the Pre-GRAMMY Gala and Salute to Industry Icons honoring Martin Bandier at The Beverly Hilton Hotel on February 7, 2015 in Los Angeles, California. (Photo by Michael Kovac/WireImage)
SAN FRANCISCO, CA - SEPTEMBER 09: Evan Spiegel of Snapchat attends TechCruch Disrupt SF 2013 at San Francisco Design Center on September 9, 2013 in San Francisco, California. (Photo by Steve Jennings/Getty Images for TechCrunch)
Evan Spiegel and Bobby Murphy, developers of Snapchat (Photo by J. Emilio Flores/Corbis via Getty Images)
SAN FRANCISCO, CA - FEBRUARY 10: Jordan Crook of TechCrunch and Evan Spiegel of Snapshot (L-R) present the award for Fastest Rising Startup at the 7th Annual Crunchies Awards at Davies Symphony Hall on February 10, 2014 in San Francisco, California. (Photo by Steve Jennings/WireImage)
Snap cofounders Evan Spiegel (C) and Bobby Murphy ring the opening bell of the New York Stock Exchange (NYSE) with NYSE Group President Thomas Farley shortly before the company's IPO in New York, U.S., March 2, 2017. REUTERS/Lucas Jackson
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

The feature appears to be able to scan and identify objects that the Snapchat camera is pointed at, and then link users to the Amazon pages for the product. 

One line of code contains a prompt that would supposedly appear to users: "Press and hold to identify an object, song, barcode and more!"

Further in the code, there are options to "share product" and "send product," or "see all results at Amazon."

Snap and Amazon both refused to comment to TechCrunch, but the potential feature could be part of an effort to increase revenue for Snap after the company reported a $385 million loss last quarter. There isn't confirmation that there would be an affiliate bonus for Amazon purchases made through Snapchat's referrals, but companies like Wirecutter have been able to stay afloat by relying on referral revenue from linking to Amazon products in their reviews. 

Snapchat has around 191 million users per day, Statista estimates, which could make this partnership lucrative if it comes to fruition. 

NOW WATCH: I tried the newest BlackBerry phone for a week

See Also:

Read Full Story