Since its inception in 1997, Netflix has grown from being a small DVD-by-mail company to a ubiquitous streaming giant. And, apparently, it’s more popular than ever.
Netflix is now more popular than basic cable, broadcast television and YouTube, according to data from a new survey by Wall Street firm Cowen & Co., Variety reported. The survey asked 2,500 U.S. adults which platform they used most often to view video content on TV, and Netflix came in at No. 1 with 27 percent, followed by basic cable (20 percent), broadcast TV (18 percent) and YouTube (11 percent).
Lean into your strengths! Don’t hide the parts of you that make you strong or unique. Those are your gifts. #Motivation #Fitness #QueerEye
“Smells fishy.” 📸@jkrietemeyer
I wear a crown because I’m a queen. 📸 @kindasupermario #queereye #queerbeauty (check the story for my fav beard oil)
You don’t pose for photos at the airport? You’re missing out. Doesn’t feel douchey. Like, at all!
P.S link in my stories to over-shirt I’m wearing.
Happy #humpday, I am running around #LA today getting #werk done in my #meangirls sweatshirt. What are you up to today?
#mensfashion #menwithclass #mensoutfit #outfitgrids #outfitoftheday #stylegram #styleguide #menswear #menstyle #nordstrom #instagray #instagood #picoftheday #outfit #queereye #instagay #gayboy
WEST HOLLYWOOD, CA - FEBRUARY 07: (L-R) Karamo Brown, Jonathan Van Ness, Bobby Berk, Antoni Porowski, and Tan France attend Netflix's Queer Eye premiere screening and after party on February 7, 2018 in West Hollywood, California. (Photo by Rich Fury/Getty Images for Netflix)
Remember the glitter fight we had at the Camp’s house?! Well this @jvn trying to get glitter off of poor @antoni when he was also covered in sweat and rain. 😂🤣 #queereye #antoniporowski #glitter #instagay #gayboy
Next time you wash that post winter hair, generously apply your favorite hair oil to your ends the night before you wash for extra moisture & shine. Tap for my fav hair oil brands 💋 📸 @asussmanphoto #hairtipshenny
Anytime I start feeling overwhelmed or sad I touch my heart, smile and check in with my feelings. It’s a daily task but it keeps my mental health on point. #QETip #QueerEye #Fab5 #MensFashion #StreetStyle #DoItForTheCulture
Impromptu photoshoot in NYC. #queereye #nyc #instagay #gayboy
Positive self talk is as important as anything you could put on your skin or in your hair. Thanks for the write up @bustle 📸 @benritterphoto #queereye #grooming
WEST HOLLYWOOD, CA - FEBRUARY 07: (L-R) Jonathan Van Ness, Tan France, Antoni Porowski, Bobby Berk, and Karamo Brown attend Netflix's Queer Eye premiere screening and after party on February 7, 2018 in West Hollywood, California. (Photo by Rich Fury/Getty Images for Netflix)
WEST HOLLYWOOD, CA - FEBRUARY 07: Karamo Brown attends Netflix's Queer Eye premiere screening and after party on February 7, 2018 in West Hollywood, California. (Photo by Rich Fury/Getty Images for Netflix)
WEST HOLLYWOOD, CA - FEBRUARY 07: Jonathan Van Ness attends the premiere of Netflix's 'Queer Eye' Season 1 at Pacific Design Center on February 7, 2018 in West Hollywood, California. (Photo by Neilson Barnard/Getty Images)
Watching QE got you snot crying, too, huh 😢? It’s ok, girl. Just go to ep 8 and loop-repeat @jvn pirouetting into the dance studio until those tears of heartbreak and love for our fellow humans turn to ones of joy for that lovable man in full dance attire glory. Also, since I have you, big thx to @theory__ and über-talented artist @jamesconcannonart for keeping me warm these past dos semanas of press. 📸@jkrietemeyer
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The discrepancy widened even more in the adults age 18-34 demographic, with 39.7 percent of respondents choosing Netflix. That’s more than double what the second-most popular platform — YouTube (17 percent) — received among the younger demographic.
This is surely heartening news for Netflix, which announced earlier this year that it would spend up to $8 billion on content in 2018.
And although Netflix appears to be the most popular video content option among U.S. consumers, it’s the streaming giant’s international subscribers that seem to be spurring the company’s impressive growth.
In its quarterly earnings report, Netflix revealed that it added more than 5 million international subscribers in the first three months of 2018, which surpassed Wall Street’s expectations. The company now has more than 125 million subscribers.
That number will likely grow even higher with the new, higher-priced “Ultra” plan, which is reportedly being tested in Europe. This new premium plan offers 4K Ultra HD video and currently costs 17 euros, or about $20.
According to a recent GOBankingRates evaluation, Netflix is worth approximately $9.6 billion, and its market cap currently hovers around $173 billion.