Millennials are buying up shares of Starbucks


Starbucks hasn't had a great ride of late, but millennial investors don't seem care.

Shares have slumped more than 12% over past month, in the wake of former CEO Howard Schultz stepping down as chairman and the coffee giant forecasting disappointing third-quarter sales. Starbucks said it sees sales growing 1% in Q3, down from its previous forecast of 3%-5% growth. It also announced plans to close over 100 stores next year. The next day, Morgan Stanley analyst John Glass downgraded Starbucks to equal-weight from over-weight.

13 PHOTOS
Starbucks hacks
See Gallery
Starbucks hacks
Barista Tip #1: Order a latte with chai syrup instead of a dirty chai; it's the same thing without the cost of added espresso shots to a chai latte.
Barista Tip #2: If you have a sore throat, the "cough drop" is a drink almost all baristas will recognize, and it's made with emperors cloud, jade citrus mint, steamed lemonade instead of water, and a pack of honey added (this drink is a lifesaver during the winter months).
Barista Tip #3: Never pay for water; the tap water is always filtered and used in a variety of drinks.
Barista Tip #4: Having iced drinks shaken makes all the difference, especially with an iced green tea latte, so request that your drink is shaken because baristas won't always do it if you don't ask.
Barista Tip #5: Teas come with 1 or 2 tea bags depending on the size (1 for a tall and 2 for a grande and venti), but you can ask for a mix of tea bags in the grande or venti (my personal favorite is mixing ‘Passion Tango’ and ‘Peach Tranquility’).
Barista Tip #6: Try soy milk in any drink (especially a latte or chai latte) instead of regular milk for added vanilla sweetness.
Barista Tip #7: Everything from the pastry section tastes better warmed up, unless it's a pound cake which you cannot order heated.
Barista Tip #8: Ask for a few ice cubes in hot tea/brewed coffee in order to avoid burning your tongue.
Barista Tip #9: Try adding caramelized banana compote (a sauce that normally comes with oatmeal) to a vanilla bean frappuccino.
Barista Tip #10: If you aren't sure of a brew or drink, ask for a sample. If the store isn't busy, they will happy to let you try something before buying.
Barista Tip #11: Apple fritters with caramel sauce drizzled on top is life changing.
Barista Tip #12: Order your chai without the water for a stronger taste.
Barista Tip #13: Starbucks retailer stores are almost always more expensive. This means your airport Starbucks and a Starbucks in a grocery store, etc. 
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

But millennials seem optimistic. Data from Robinhood, a free trading app popular amongst millennials, shows 3,328 positions were added on the platform over the past week. That was the biggest increase for any stock amongst Robinhood users during that time, and moved Starbucks up one spot to the 22nd most-owned stock on the app. 

Starbucks is down about 15% this year. 

NOW WATCH: The world is running out of sand — and there's a black market for it now

See Also:

SEE ALSO: China may be disrupting US companies because of Trump's tariff threats

Read Full Story