Amazon will reportedly swoop on the demise of Toys R Us by publishing a holiday toy guide

  • Amazon is preparing to publish a holiday toy guide as its next step into physical retail.
  • The catalog will be mailed to millions of US households and handed out at Whole Foods Market stores, according to Bloomberg.
  • It follows the demise of Toys R Us and its "Big Book" of toys.


Amazon is eyeing its next step into physical retail — and it will come in the shape of a toy brochure.

That's according to Bloomberg, which reported that Amazon is planning to publish a holiday toy catalog to capitalise on the demise of Toys R Us and entice children into selecting their Thanksgiving and Christmas gifts.

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Inside Toys R Us' closing headquarters
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Inside Toys R Us' closing headquarters
Welcome to a completely empty Toys R Us headquarters, where everything is for sale.

(Photo: Toys R Us)
That includes things like displays of Geoffrey the Giraffes and cafeteria furniture.

(Photo: Toys R Us)
Touches of Toys R Us can be seen throughout, but otherwise, the pictures depict a relatively normal suburban office park.

(Photo: Toys R Us)
A renovation done last year in the kitchen means plenty of relatively new equipment is for sale.

(Photo: Toys R Us)
The sale also includes items from the Starbucks satellite that's on campus.

(Photo: Toys R Us)
Normal office furniture, like these executive chairs, will be up for grabs.

(Photo: Toys R Us)
There are some whimsical items for sale, too, befitting a toy retailer.

(Photo: Toys R Us)
This giant Minion of "Despicable Me" fame needs a home ...

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... as does this life-size King Kandy, from the Candy Land board game.

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Some items, while appearing fun, may only be valuable to those with imagination.

(Photo: Toys R Us)
A K'Nex Ferris Wheel sits next to a plant.

(Photo: Toys R Us)
The auditorium provides plenty of opportunity for those looking for discount audio equipment.

(Photo: Toys R Us)
More standard office equipment is spread through the eerily empty cubicles.

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The ample square footage may trigger jokes referencing hit NBC comedy "The Office."

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There is also some higher-end furniture available for sale, like these Barcelona Loungers.

(Photo: Toys R Us)
Sully from "Monsters, Inc." broods over a for-sale pool table.

(Photo: Toys R Us)
Printers — the stalwarts of modern office culture — sit idly by.

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Leftover office supplies, like these paper goods, will also be liquidated.

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Certain pictures of offices in the campus bring to mind a nostalgic sentiment, when corner offices were still coveted and large.

(Photo: Toys R Us)
Suburban office parks, like Toys R Us, have fallen out of favor with modern corporate America.

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Younger workers typically want to live in cities, and most companies don't need the ample space a location in the suburbs affords.

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New Jersey now has 6.5 million square feet of leasable space in office parks around the state, CoStar, a commercial real estate company, told The New York Times. (Photo: Toys R Us)
"The model as it played out in New Jersey is now seemingly obsolete," Louise Mozingo, a professor of landscape architecture and environmental planning at University of California, Berkeley, told The Times.

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Citing people familiar with the plans, Bloomberg said the printed guide will be mailed to millions of US households and handed out at chains of Whole Foods Market, the retailer it acquired for $13.7 billion (£10.4 billion) last year.

It will plug the hole left by the Toys R Us "Big Book," a bible of more than 100 pages of toys and gadgets marketed at children. Toys R Us shut down all of its stores in the US last month after going bankrupt.

Business Insider has contacted Amazon for comment. The company declined to comment when asked by Bloomberg.

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SEE ALSO: Toys R Us will close all of its stores Friday

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