Pride month is well underway and people and brands alike are going all in on celebrating their most authentic, lively and downright proud selves.
No stranger to pushing boundaries, Alexander Wang is one of the designers at the forefront of the movement offering a special capsule collaboration with Trojan Condoms just in time for Pride with perhaps the most fitting name you could ever garner up for such an occasion — ‘Protect Your Wang’.
It’s seemingly a no-brainer — the Alexander Wang brand embodies a combination between the effortless, ‘I-just-threw-this-old-thing-on’ vibe with clean cuts and a high-fashion edge that only a true big city native would be able to pull off — in essence, Alexander Wang is a tangible representation of owning what makes you different in a non-flashy way, being comfortable with who you are while still managing to look like a total rockstar.
The 'Protect Your Wang' capsule features a T-Shirt, hat, bandana, socks and co-branded condoms, with a portion of the proceeds and an additional donation on behalf of the collection going to the LGBT Center of New York in order to support the organization's sexual health programs.
This year marks the second year Wang is teaming up with Trojan Condoms, hoping to bring something different to the collaboration for 2018:
“I reached out to Trojan last year to do something for Pride and we worked together on an amazing float for the New York City Pride March. This year, we wanted to take the collaboration a step further, so we’ve created a capsule collection that directs a portion of the proceeds to supporting inclusive sexual health programs at the LGBT Center of New York. The capsule includes a t-shirt, hat, bandana, socks and a co-branded condom is included with each purchase.”
Pride is a concept near and dear to Wang’s heart, something that’s been a part of his life since he was young:
“Growing up in San Francisco, I’ve experienced Pride from a very young age and it’s been really influential to my life. I think what makes it truly special is the spirit of celebrating each other and bringing people together for not only what they have in common, but how they’re different. I think that’s the most important message.”
Teaming up with both Trojan and the LGBT Center of New York made sense from both a business and personal perspective for Wang:
“Trojan is a leader in their industry and such a recognizable name, so it was an obvious choice for us. It’s so important to me for us to work with brands that share a common intent or message, and sexual health and inclusivity is something that is important to the both of us.
Partnering with Trojan to bring the ‘Protect Your Wang' collection to life has been an inspiring way to create products that have further purpose in supporting initiatives we are both passionate about.
I have such a love for New York City – it’s the home and heart of our brand. The Center provides a great resource to the LGBTQ community here, and I am proud to support the work they are doing.”
And as for that city that he likes so much, he has quite the plans for this weekend’s parade:
“This weekend we’re excited to be participating in the New York City Pride March on a float that we designed with Stefan Beckman, who designs a lot of our fashion show sets. The experience takes on familiar references of an industrial, Venice Beach gym while elevating a sense of strength and protection – I can’t wait for everyone to see it.”
For more info on the capsule, visit here.