With so many reasons to feel guilty about slinging back a cocktail (or three), it’s nice to finally have a reason to booze it up for the greater good.
And what goes together better than Campari and charity?
Since 2013, Negroni Week has been making a splash in the cross-section of the feel-good, do-good area of the spirits industry by offering bars and restaurants everywhere an opportunity to give back to the cause of their choice in a way that's simpler than the making a Negroni itself (three simple parts of Campari, Gin and Vermouth.)
Here’s how it works — each year for one week in June (which falls on June 4 - June 10 this year) bars and restaurants around the world can sign up online as participants of Negroni Week where they’ll make an instant donation to a pre-selected charity of their choice and be featured on the Negroni Week website as a participating venue.
Starting with a mere 120 participating bars and restaurants during the initiative’s launch year, that number has skyrocketed to an astounding 7,700 bars and restaurants that have been signed up worldwide.
Over the course of the past five years, nearly $1.5 million has been raised for charities across the globe through Negroni Week, with hopes to massively increase that total number this year.
But donations and recognition are nearly ever enough, especially when we’re dealing with some of the most innovative and creative professionals by trade here — restauranteurs, mixologists, chefs, etc.
Many of the participating venues are putting their own spin on the classic drink and its flavor palette by creating special dishes, treats and menus in honor of Negroni Week, all in the name of a little gin and good causes.
Here are some of the most inventive eats rolling out for this year’s Negroni Week, alongside where you can get them and how exactly your order will help each charity:
Negroni Pony sundae is made with fresh orange sorbet infused with equal parts Campari, Vermouth and Gin served in a Funfetti cone bowl garnished with a Pony Frosted sugar cookie and topped with rainbow sprinkles.
Description: Caffe Umbria’s Negoni Week Blend embodies the flavors of the classic Negroni cocktail - bitter, sweet, herbaceous and citrusy. Made primarily with Mexican and Kenyan coffees, this blend is available exclusively at the start of Negroni Week and through the end of June. The blend will also be available as cold brew and a variety of other brew methods at the Caffe Umbria cafes in Chicago.
§ 12oz Bags of Negroni Week Blend (whole bean or ground) will retail for $12