How Much Is Target Worth?

Target is one of America’s oldest retail chains as well as a fixture among the top 10 national retail chains, and it maintains a ranking as the world’s 11th-largest retailer. Here’s how Target’s fiscal performance in the last three years has affected its market value.

What Target Is Worth
Target’s Share Price, 52-Week Range $48.56-$78.70
Target’s Market Cap, 52-Week Range$25.9B-$42B
2017 Revenue $71.9B
2017 Profit $2.9B
GOBankingRates’ Evaluation of Target’s Net Worth $62.6B
All information on 52-week range is accurate as of June 1, 2018.

 

About Target
Headquarters Minneapolis
Year Founded1902
CEO Brian Cornell’s Salary $1.3M

Click to read about companies that are thriving during the retail apocalypse.  

RELATED: Check out these Target insider secrets: 

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8 insider facts about shopping at Target

Target has a state-of-the-art forensics program to catch shoplifters, among other things

Apparently CSI: Target is a thing.

The retail chain runs two forensic labs, one in Minneapolis and the other in Las Vegas. On its website, Target said its investigators solve cases through "video and image analysis, latent fingerprint and computer forensics."

In a 2008 article profiling the Target Forensic Services team, Forbes reported that 70% of the lab's time is spent looking into fraud, theft, and personal cases.

But Target investigators have also assisted law enforcement agencies on a number of armed robbery, kidnapping, and homicide cases, according to Minnesota Public Radio.

People who said they've worked at Target before took to Reddit to note that the stores tend to have state-of-the-art camera surveillance.

"The resolution on those things was insane," one Reddit poster wrote.

"I worked at Target in the early nineties and it was insane then," another Reddit user added. "Twenty years later and I wouldn't be surprised if they weigh me as I enter and as I leave to determine if I'm shoplifting."

Be nice to employees — it might pay off.

Sometimes, it pays to be nice.

Business Insider's Kate Taylor previously reported on a viral blog started by Target employee Tom Grennell.

He wrote about working during a special sale when his Target store was giving out a 10% discount on all purchases. The only catch? Shoppers had to ask for the discount.

"I have a coupon to scan if anyone asks for it. I scan it if people don't ask for it if they're nice to me," Grennell wrote. "I don't scan it if they're rude. Power is a new sensation. Power is a good sensation."

You can't necessarily spot a clearance item by its price tag.

The website Truth or Fiction threw cold water on the idea that prices ending in certain numbers indicate clearance items at Target.

"The ending digit of a clearance price is determined by several factors including the original retail price and the applied percentage discount," former Target PR rep Evan Lapiska told Truth or Fiction. "It is not possible to determine the final markdown or timing of the price change from the item's current price."

The website also debunked the idea that Target's mark downs run on a weekly schedule.

Target cashiers are motivated to do a speedy checkout.

Target cashiers are reportedly under pressure to check you out as quickly as possible.

Former Target cashier and Quora user Ashley Zurita wrote that, "Target has a system where they time you on how fast you get a customer through check out."

She said that employees go through weekly evaluations, during which they're given either a red, yellow, or green designation.

"If you get the color red, it means you are moving way too slow and not meeting the standards for checking people out through the line fast enough," Zurita wrote. "You can also be yellow, which means you are still not getting the customer checked out fast enough and you need to improve your time. Then there is green. If you get the green color you are doing a good job and keeping a fast pace checking out customers."

She said that failing to achieve green more than twice in a row can cause a Target cashier to be moved to a stocking role.

You can use Target to get rid of gift cards.

Got gift cards that you'd just like to get rid of?

At participating Target stores, you can swap out unwanted gift cards from brands like Bed, Bath, and Beyond; Costco; Sam's Club; Nordstrom; and more. Just head over to the store's mobile phone counter.

Buzzfeed reported that you "won't get 100% of the card's value — you might even get less than online offers," however.

Employees see some pretty strange stuff on the job.

One Target employee told Cosmopolitan about a shopper who angrily knocked over a soap display after employees complied with local laws by refusing to sell her alcohol after 9 p.m.

Another employee described watching a group of teenagers drag some bean bag chairs into the middle of an aisle and proceed to eat snow, according to Cosmopolitan.

And a third Target employee recalled a customer who returned three full bags of groceries because "her kids didn't like" her purchases, Cosmopolitan reported.

Target employees say the rules around uniforms are pretty lax.

Target employees aren't given uniforms. Instead, according to the blog Tough Nickel, they must wear khaki pants or skirts and completely red shirts. 

Former Target employee and Quora user Brian Walsh wrote that the chain doesn't "... care about the shade of red. Some of my coworkers had shirts that were closer to maroon."

To be sure the person you're approaching for help is an employee and not a shopper, look for a name tag first.

Employees get 20% off on fruits and vegetables.

Target employees get a 10% discount on store and online purchases.

But they get a significantly larger discount on other items.

Target employee and Quora user Nelson Brown wrote, "Your team member discount card gives an additional 20% off on fresh and frozen fruits and vegetables, and any 'Simply Balanced' store brand products. Makes the prices for those products a lot more competitive."

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Target’s Market Cap Range: $25.9B-$42B

Although market cap gives you a clear sense of what the market values a company at, it’s based entirely on market sentiment, which, in turn, is based on a multitude of consumer variables and market players.

Target’s market cap is the combined value of all of its outstanding stock, essentially telling you what investors collectively see the company’s worth as. With a market cap that has remained under $50 billion over the last year, Target is dwarfed by its major competitors like Walmart and Amazon, demonstrating that investors likely see more potential in the future of those companies than Target.

Target’s Net Worth: $62.6B

The GOBankingRates Evaluation of a company’s net worth only considers solid figures like assets and revenue, taking into account full-year profits and revenue from the last three years and the company’s assets and debts.

Based solely on Target’s revenue and profits from the last three years, Target is worth $62.6 billion.

Target faces fierce competition from Walmart and other large retailers. Similarly, the company’s online presence is overshadowed by the likes of Amazon, and Target sometimes misses the mark on investment returns. Target’s strengths seem to lie in its brick-and-mortar stores, with the chain adding nearly 30 small-format stores and remodeling 100 stores in 2017.

Check Out: 10 Brands That Have Taken a Beating and 10 That Have Taken Off

Target’s History of Expansion

Target’s history goes all the way back to 1902 when it was first known as Dayton Dry Goods Company, named after founder George Draper Dayton. Ownership changed hands within the Dayton clan, with grandsons Wallace, George II, Kenneth, Donald, Bruce and Douglas eventually assuming leadership roles in the company beginning in 1950. A series of expansions followed soon after, and the culmination of subsequent expansions and partnerships resulted in today’s Target Corporation.

Although its bull’s-eye symbol might be well-known to American shoppers — the company has been using it since 1962 — Target is far less known outside the country compared to other brands. This lack of familiarity is best illustrated by the aborted attempt in 2013 to 2015 to expand into Canada with the now-defunct Target Canada subsidiary.

See: Target and Other Brands American Millennials Love

The loss of potential revenue, and public embarrassment, might help explain Target’s middling performance, but institutional shareholders still have a vested interest, the largest being the financial services company State Street Corporation, which holds almost 50 million shares as of May 2018.

Despite some missteps, the company continues to be one of the largest retailers in the world, offering everything from home goods to groceries. Its partnerships with popular designers such as clothes designer Isaac Mizrahi in the 2000s and HGTV darlings Chip and Joanna Gaines today — who launched their Hearth & Hand with Magnolia home decor line in 2017 — help set Target apart from competitors.

Methodology: The GOBankingRates Evaluation assesses a company’s net worth based on the company’s total assets, total liabilities, and revenue and net income from the last three years. Base value is established by subtracting total liabilities from total assets from the company’s last full fiscal year. Income value is established by taking the average of the revenue from the last three full fiscal years, plus 10 times the average of the net profits from the last three full fiscal years, and then calculating the average of those two figures. The final GOBankingRates Evaluation number is the sum of the base value and the income value.

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