Apple could hit $1 trillion within a year, Morgan Stanley says


Morgan Stanley has once again raised its price target for Apple.

The firm's new price target of $214 a share, announced in a note to clients Thursday, would result in a market cap of $1.024 trillion, thanks to a booming services business that could make up for any slump in iPhone sales.

12 PHOTOS
$5B Apple HQ in Cupertino
See Gallery
$5B Apple HQ in Cupertino

The front doors to Apple Park are four stories tall and made out of glass.

Credit: YouTube/Duncan Sinfield

The entire campus is landscaped with native plants and trees.

Credit: YouTube/Duncan Sinfield

Inside those big atriums are meeting places and cafes for Apple employees to run into each other.

Credit: YouTube/Duncan Sinfield

This is Steve Jobs Theater, a 1000-seat space where the iPhone X was first launched.

Credit: YouTube/Duncan Sinfield

The fountain inside the ring has finally been filled with water.

YouTube/Duncan Sinfield

The campus can look like a golf course from above.

Credit: YouTube/Duncan Sinfield

But Apple has made a lot of effort to keep the campus environmentally friendly, not just visually green. The entire roof is covered with solar panels, for example.

Credit: YouTube/Duncan Sinfield

The campus is off limits to the public. Here are people driving by it.

Credit: YouTube/Duncan Sinfield

On the right is a visitor's center that sells exclusive Apple swag and coffee. It's the only place on campus where visitors are allowed without a pass.

Credit: YouTube/Duncan Sinfield

Scores of fruit trees have been planted inside the ring. Apple's cafes will use fruit from the campus.

Credit: YouTube/Duncan Sinfield

There's also a state-of-the-art gym on the campus and two basketball courts.

YouTube/Duncan Sinfield

The fountain inside the ring is a stunning blue color.

YouTube/Duncan Sinfield
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

"Services is fast becoming Apple's primary growth driver," analyst Katy Huberty said in the note. "Apple revenue grew at an 8% CAGR over the last five years, driven in large part by sales of its flagship iPhone. But as device replacement cycles extend and device installed base growth slows to single digits, we believe Services will pick up the growth baton and account for ~67% of Apple revenue growth over the next five years."

Apple Services — which includes the App Store and iTunes — has been the quickest growing revenue segment for Apple, adding 270 million customers last quarter alone. That’s over twice as many subscribers as Netflix, and up 100 million from the same period in the previous year.

"We estimate that in the last 12 months, users have spent over $40 billion in the App Store, of which Apple collects a roughly 30% cut, implying the App sore generated slightly more than $12 billion of net revenue for Apple in the last 12 months, up 29% year-over-year," Huberty said.

Shares of Apple are up 9% in 2018 so far.

NOW WATCH: Tina Brown: Why Melania Trump is the best aspect of the Trump presidency

See Also:

SEE ALSO: MORGAN STANLEY: Apple's era as an iPhone company is over — but there’s another business that’ll take its place (AAPL)

Read Full Story