Amazon is giving Prime members a 10 percent discount at Whole Foods


  • Amazon Prime members will get 10% off sale items at Whole Foods and weekly discounts on best-selling items.
  • The discounts start Wednesday at Whole Foods stores in Florida.
  • They won't hit stores nationwide until this summer.

Amazon is giving Prime members 10% off sale items at Whole Foods and weekly discounts on best-selling items.

The deals are starting Wednesday, but only at stores in Florida.

8 unlikely 'Amazon-proof' businesses
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8 unlikely 'Amazon-proof' businesses

Dollar stores

Shoppers at dollar stores care about price and location more than anything else. While Amazon is making efforts to improve shipping speeds from its warehouses and from its third-party suppliers, it can't beat the prices that dollar stores offer. And at $99 each year, Prime is not feasible for those on a tight budget.  

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Auto parts

Though Amazon can deliver auto parts quickly and affordably, they don't have the connections to dealerships that auto part companies like AutoZone have. Auto part shoppers also prefer the expertise provided by dedicated auto part retailers, which Amazon can't match. 

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Home furnishings

While some home shoppers are willing to buy furniture online without seeing it in person, others prefer home furnishing stores that allow them to get a better sense of how a couch or dresser might look in their home.

Amazon added an augmented-reality feature to its iOS app in 2017 to address this problem, but it may not be enough. 

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Like home-furnishing retailers, beauty companies like Sephora have the advantage of brick-and-mortar locations where customers can try different products before choosing their favorite. They can also offer advice on which products might be best for a given customer. 

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Food Retail

This response is surprising given Amazon's recent acquisition of Whole Foods, but some investors think it may take Amazon longer to dominate the food retail industry than it hopes. Whole Foods' high prices have long been a drawback for more budget-conscious shoppers, a problem that Amazon's recent price-cutting efforts may not be able to solve. 

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Consumer staples

When it comes to buying everyday household products, consumers often don't plan ahead, waiting until they run out of toothpaste or paper towels before buying more. This means that they often need to buy household products immediately and will choose the nearest available store where they can do so. 

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The infrastructure needed to run a successful phone, cable, or internet service company would make a potential investment into telecommunications difficult, even for a company with Amazon's vast resources. 

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Home improvement

When homeowners need to repair, paint, or remodel their homes, being able to consult with an expert without paying a contractor's steep fees is an attractive option. For those who prefer help for this kind of project, major home improvement companies like Home Depot provide the brand-name reliability that individual contractors can't match. Amazon attempted to take over the home improvement industry with Amazon Local Services (which was later renamed Amazon Home Services), but it never took off.  

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The discounts will hit Whole Foods stores nationwide by this summer, Amazon said. 

To take advantage of the deals, Prime members must scan their Whole Foods app at checkout, or provide their phone number, as long as that number is linked to their Prime account. 

Amazon said the 10% discount on sale items would apply to hundreds of products throughout the store.  

Here are the weekly deals — which apply to best-selling items — that are available in Florida stores until May 22:

  • Sustainably-sourced, wild-caught halibut steaks: $9.99/lb., save $10/lb.
  • Organic strawberries: 1 lb. for $2.99, save $2       
  • Cold brew coffee at Allegro coffee bars: 50% off 16 oz.       
  • KIND granola: 11 oz. bag 2/$6       
  • 365 Everyday Value sparkling water: 12-pack case buy one, get one free       
  • Magic Mushroom Powder: 50% off

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