Kylie Jenner speaks and the world listens. Her 108 million Instagram followers pore over her every move and obsessively scrutinize her posts in hopes of unearthing a new detail about the 20-year-old’s far-from-average life.
She’s the youngest child of the polarizing Kardashian-Jenner family. A reality show chronicling the family’s antics premiered on the E! Network in 2007, and the world met a 10-year-old Kylie Jenner.
Click to see whose net worth is greater — Kendall or Kylie Jenner.
Over the last decade, the world has watched Jenner’s assent to mogul status. In 2017, she made a staggering $41 million and earned the No. 59 spot on the Forbes list of Highest-Paid Celebrities in the World. Her makeup company, Kylie Cosmetics, retails its signature product, the Kylie Lip Kit, at $27, and upon its 2015 launch, it sold out within seconds. In February 2018, the youngest Jenner added “mother” to her list of responsibilities with the birth of her daughter, Stormi Webster.
Jenner is the first influencer in the famous family to grow her ad equivalent value to over $1 million per Instagram post, according to social media analytics firm D’Marie Analytics, digital magazine Bustle reported. This means that every Instagram post from Jenner with a “sponsored” or “ad” hashtag is equivalent to $1 million of traditional ad spending — and it’s growing the influencer’s net worth.
The Kardashian-Jenners have strategically parlayed Instagram into a profitable revenue stream. Family members have endorsed consumer products ranging from meal replacement beverages and girdles to morning-sickness medication.