Equifax names former GE executive Mark Begor as CEO

March 28 (Reuters) - Credit-monitoring firm Equifax Inc named former General Electric Co executive Mark Begor as chief executive officer on Wednesday, as it looks to regain investor confidence after being hit by a massive data breach.

Begor's appointment comes about six months after Richard Smith's departure as CEO following mounting criticism over the attack that plunged the company into crisis.

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UNITED STATES - MARCH 15: Equifax CEO Richard F. Smith speaks with Bloomberg News reporters on Thursday, March 15, 2007, in San Francisco, California. (Photo by Noah Berger/Bloomberg via Getty Images)
Close-up of the upper corner of a consumer credit report from the credit bureau Equifax, with text reading Credit File and Personal Identification, on a light wooden surface, September 11, 2017. In September of 2017, a data breach at Equifax exposed the personal information of thousands of customers. (Photo via Smith Collection/Gado/Getty Images).
Sign with logo and a portion of the main building are visible at the headquarters of credit bureau Equifax in downtown Atlanta, Georgia, September 20, 2017. In September of 2017, a data breach at Equifax exposed the personal information of thousands of customers. (Photo via Smith Collection/Gado/Getty Images)
A monitor displays Equifax Inc. signage on the floor of the New York Stock Exchange (NYSE) in New York, U.S., on Friday, Sept. 15, 2017. Rediscovering their love for U.S. stock funds, investors added the most money since June�during the past week,�as the Trump administration plotted strategy for pushing a tax overhaul and the S&P 500 rose to a record. Photographer: Michael Nagle/Bloomberg via Getty Images

The company had appointed Paulino do Rego Barros Jr. as interim CEO. Paulino will retire from Equifax in early 2019, the company said.

Begor, 59, was most recently a managing director with private equity firm Warburg Pincus. Before that he worked with GE for 35 years in various roles.

The breach, disclosed in September, prompted outrage from politicians and consumer advocates, a string of government probes into the company and the departure of top executives.

Equifax said in September that hackers had stolen personally identifiable information of U.S., UK and Canadian consumers, including names, Social Security numbers, birth dates, addresses driver’s license and credit card numbers.

The company's shares are down nearly 19 pct since the disclosure of the cyber breach. The stock was up 1.4 percent on Wednesday.

(Reporting by Parikshit Mishra in Bengaluru Editing by Saumyadeb Chakrabarty)

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