The biggest upset in March Madness history means Little Caesar's is giving away free pizza

Every March, sports fans get giddy about putting together their brackets for the NCAA Men’s Basketball Tournament, better known as March Madness.

You know the drill.

For some reason, a No. 12 seed always seems to take down a No. 5 seed. You just have to pick the right one. You bank on it.

I was hoping that my alma mater, South Dakota State University, could pull it off against Ohio State, but no such luck.

Even more predictable is this: A No. 16 seed team does not beat a No. 1. Ever. It’s never happened in the history of the tournament. In fact, it’s the only seed matchup rule that’s never been broken.

RELATED: UMBC beats UVa.

38 PHOTOS
UMBC beats UVa.
See Gallery
UMBC beats UVa.
Mar 16, 2018; Charlotte, NC, USA; UMBC Retrievers guard Jairus Lyles (10) shoots the ball against Virginia Cavaliers forward Isaiah Wilkins (21) during the second half in the first round of the 2018 NCAA Tournament at Spectrum Center. Mandatory Credit: Jeremy Brevard-USA TODAY Sports TPX IMAGES OF THE DAY
CHARLOTTE, NC - MARCH 16: Jairus Lyles #10 of the UMBC Retrievers and Isaiah Wilkins #21 of the Virginia Cavaliers dive for a loose ball during the first round of the 2018 NCAA Men's Basketball Tournament at Spectrum Center on March 16, 2018 in Charlotte, North Carolina. (Photo by Streeter Lecka/Getty Images)
Mar 16, 2018; Charlotte, NC, USA; Virginia Cavaliers guard Nigel Johnson (23) reacts after loosing to the UMBC Retrievers in the first round of the 2018 NCAA Tournament at Spectrum Center. Mandatory Credit: Bob Donnan-USA TODAY Sports
Mar 16, 2018; Charlotte, NC, USA; UMBC Retrievers guard K.J. Maura (11) and guard Jairus Lyles (10) celebrates beating the Virginia Cavaliers in the first round of the 2018 NCAA Tournament at Spectrum Center. Mandatory Credit: Jeremy Brevard-USA TODAY Sports
Mar 16, 2018; Charlotte, NC, USA; UMBC Retrievers guard K.J. Maura (11) shoots the ball against Virginia Cavaliers forward Isaiah Wilkins (21) during the second half in the first round of the 2018 NCAA Tournament at Spectrum Center. Mandatory Credit: Jeremy Brevard-USA TODAY Sports
CHARLOTTE, NC - MARCH 16: Jairus Lyles #10 of the UMBC Retrievers and Isaiah Wilkins #21 of the Virginia Cavaliers dive for a loose ball during the first round of the 2018 NCAA Men's Basketball Tournament at Spectrum Center on March 16, 2018 in Charlotte, North Carolina. (Photo by Jared C. Tilton/Getty Images)
CHARLOTTE, NC - MARCH 16: Head coach Ryan Odom of the UMBC Retrievers reacts to the on court action against the Virginia Cavaliers in the first round of the 2018 NCAA Men's Basketball Tournament held at the Spectrum Center on March 16, 2018 in Charlotte, North Carolina. (Photo by Grant Halverson/NCAA Photos via Getty Images)
Mar 16, 2018; Charlotte, NC, USA; Virginia Cavaliers forward Isaiah Wilkins (21) and UMBC Retrievers forward Joe Sherburne (13) go for a rebound during the first half in the first round of the 2018 NCAA Tournament at Spectrum Center. Mandatory Credit: Bob Donnan-USA TODAY Sports
Mar 16, 2018; Charlotte, NC, USA; UMBC Retrievers guard Jairus Lyles (10) drives to the basket against Virginia Cavaliers guard Devon Hall (0) during the first half in the first round of the 2018 NCAA Tournament at Spectrum Center. Mandatory Credit: Jeremy Brevard-USA TODAY Sports
Nov 12, 2017; Tucson, AZ, USA; Arizona Wildcats guard Emmanuel Akot (24) UMBC Retrievers forward Nolan Gerrity (35) (middle) and forward Max Curran (23) (right) battle for the ball during the second half at McKale Center. Mandatory Credit: Casey Sapio-USA TODAY Sports
Mar 16, 2018; Charlotte, NC, USA; Virginia Cavaliers center Jack Salt (33) and UMBC Retrievers forward Daniel Akin (30) go for the opening tip in the first round of the 2018 NCAA Tournament at Spectrum Center. Mandatory Credit: Peter Casey-USA TODAY Sports
CHARLOTTE, NC - MARCH 16: The UMBC Retrievers celebrate in their locker room after defeating the Virginia Cavaliers in the first round of the 2018 NCAA Men's Basketball Tournament held at the Spectrum Center on March 16, 2018 in Charlotte, North Carolina. (Photo by John Joyner/NCAA Photos via Getty Images)
CHARLOTTE, NC - MARCH 16: Arkel Lamar #33 of the UMBC Retrievers dunks the ball against the Virginia Cavaliers in the first round of the 2018 NCAA Men's Basketball Tournament held at the Spectrum Center on March 16, 2018 in Charlotte, North Carolina. (Photo by Grant Halverson/NCAA Photos via Getty Images)
Charlotte NC - MARCH 16: Virginia guard Kyle Guy (5), left, reacts to UMBC celebrating as UMBC upsets the University of Virginia in the 1st round for the mens NCAA basketball tournament at the Spectrum Center in Charlotte NC on March 16, 2018 . (Photo by John McDonnell/The Washington Post via Getty Images)
CHARLOTTE, NC - MARCH 16: The UMBC Retrievers celebrate their 74-54 victory over the Virginia Cavaliers during the first round of the 2018 NCAA Men's Basketball Tournament at Spectrum Center on March 16, 2018 in Charlotte, North Carolina. (Photo by Streeter Lecka/Getty Images)
Charlotte NC - MARCH 16: UMBC's fans stay on their feet in the second half as their team's lead grows during UMBC's upset of the University of Virginia in the 1st round for the mens NCAA basketball tournament at the Spectrum Center in Charlotte NC on March 16, 2018 . (Photo by John McDonnell/The Washington Post via Getty Images)
CHARLOTTE, NC - MARCH 16: The UMBC Retrievers celebrate in their locker room after defeating the Virginia Cavaliers in the first round of the 2018 NCAA Men's Basketball Tournament held at the Spectrum Center on March 16, 2018 in Charlotte, North Carolina. (Photo by John Joyner/NCAA Photos via Getty Images)
CHARLOTTE, NC - MARCH 16: The UMBC Retrievers celebrate in their locker room after defeating the Virginia Cavaliers in the first round of the 2018 NCAA Men's Basketball Tournament held at the Spectrum Center on March 16, 2018 in Charlotte, North Carolina. (Photo by John Joyner/NCAA Photos via Getty Images)
CHARLOTTE, NC - MARCH 16: The UMBC Retrievers celebrate in their locker room after defeating the Virginia Cavaliers in the first round of the 2018 NCAA Men's Basketball Tournament held at the Spectrum Center on March 16, 2018 in Charlotte, North Carolina. (Photo by John Joyner/NCAA Photos via Getty Images)
CHARLOTTE, NC - MARCH 16: UMBC Retrievers fans celebrate during the second half of their win over the Virginia Cavaliers in the first round of the 2018 NCAA Men's Basketball Tournament held at the Spectrum Center on March 16, 2018 in Charlotte, North Carolina. (Photo by Grant Halverson/NCAA Photos via Getty Images)
CHARLOTTE, NC - MARCH 16: Jourdan Grant #5 and K.J. Maura #11 of the UMBC Retrievers celebrate after defeating the Virginia Cavaliers in the first round of the 2018 NCAA Men's Basketball Tournament held at the Spectrum Center on March 16, 2018 in Charlotte, North Carolina. (Photo by Grant Halverson/NCAA Photos via Getty Images)
CHARLOTTE, NC - MARCH 16: Head coach Ryan Odom of the UMBC Retrievers hugs K.J. Maura #11 during the closing minute of their victory over the Virginia Cavaliers in the first round of the 2018 NCAA Men's Basketball Tournament held at the Spectrum Center on March 16, 2018 in Charlotte, North Carolina. (Photo by Grant Halverson/NCAA Photos via Getty Images)
CHARLOTTE, NC - MARCH 16: Daniel Akin #30 of the UMBC Retrievers reacts as he leaves the floor after a win over the Virginia Cavaliers in the first round of the 2018 NCAA Men's Basketball Tournament held at the Spectrum Center on March 16, 2018 in Charlotte, North Carolina. (Photo by Grant Halverson/NCAA Photos via Getty Images)
CHARLOTTE, NC - MARCH 16: Joe Sherburne #13 and K.J. Maura #11 of the UMBC Retrievers share a hug as time expires in their victory over the Virginia Cavaliers in the first round of the 2018 NCAA Men's Basketball Tournament held at the Spectrum Center on March 16, 2018 in Charlotte, North Carolina. (Photo by Grant Halverson/NCAA Photos via Getty Images)
CHARLOTTE, NC - MARCH 16: UMBC Retrievers forward Arkel Lamar (33) grabs a rebound during the NCAA Division I Men's Championship First Round game between the UMBC Retrievers and the Virginia Cavaliers on March 16, 2018 at the Spectrum Center in Charlotte, NC. (Photo by William Howard/Icon Sportswire via Getty Images)
CHARLOTTE, NC - MARCH 16: K.J. Maura #11 and teammate Jourdan Grant #5 of the UMBC Retrievers celebrate their 74-54 victory over the Virginia Cavaliers during the first round of the 2018 NCAA Men's Basketball Tournament at Spectrum Center on March 16, 2018 in Charlotte, North Carolina. (Photo by Streeter Lecka/Getty Images)
CHARLOTTE, NC - MARCH 16: Jairus Lyles #10 of the UMBC Retrievers reacts to their upset of the Virginia Cavaliers 74-54 during the first round of the 2018 NCAA Men's Basketball Tournament at Spectrum Center on March 16, 2018 in Charlotte, North Carolina. (Photo by Streeter Lecka/Getty Images)
CHARLOTTE, NC - MARCH 16: Daniel Akin #30 of the UMBC Retrievers reacts to their 74-54 victory over the Virginia Cavaliers during the first round of the 2018 NCAA Men's Basketball Tournament at Spectrum Center on March 16, 2018 in Charlotte, North Carolina. (Photo by Streeter Lecka/Getty Images)
CHARLOTTE, NC - MARCH 16: K.J. Maura #11 and teammate Jourdan Grant #5 of the UMBC Retrievers celebrate their 74-54 victory over the Virginia Cavaliers during the first round of the 2018 NCAA Men's Basketball Tournament at Spectrum Center on March 16, 2018 in Charlotte, North Carolina. (Photo by Jared C. Tilton/Getty Images)
CHARLOTTE, NC - MARCH 16: Arkel Lamar #33 of the UMBC Retrievers reacts to their 74-54 victory over the Virginia Cavaliers during the first round of the 2018 NCAA Men's Basketball Tournament at Spectrum Center on March 16, 2018 in Charlotte, North Carolina. (Photo by Jared C. Tilton/Getty Images)
CHARLOTTE, NC - MARCH 16: The UMBC Retrievers react after a score against the Virginia Cavaliers during the first round of the 2018 NCAA Men's Basketball Tournament at Spectrum Center on March 16, 2018 in Charlotte, North Carolina. (Photo by Streeter Lecka/Getty Images)
Mar 16, 2018; Charlotte, NC, USA; The UMBC Retrievers bench reacts during the second half against the Virginia Cavaliers in the first round of the 2018 NCAA Tournament at Spectrum Center. Mandatory Credit: Bob Donnan-USA TODAY Sports
Mar 16, 2018; Charlotte, NC, USA; UMBC Retrievers forward Arkel Lamar (33) reacts after a play during the second half against the Virginia Cavaliers in the first round of the 2018 NCAA Tournament at Spectrum Center. Mandatory Credit: Peter Casey-USA TODAY Sports
Mar 16, 2018; Charlotte, NC, USA; UMBC Retrievers celebrates beating Virginia Cavaliers in the first round of the 2018 NCAA Tournament at Spectrum Center. Mandatory Credit: Peter Casey-USA TODAY Sports
Mar 16, 2018; Charlotte, NC, USA; UMBC Retrievers guard K.J. Maura (11) celebrates beating the Virginia Cavaliers in the first round of the 2018 NCAA Tournament at Spectrum Center. Mandatory Credit: Bob Donnan-USA TODAY Sports
CHARLOTTE, NC - MARCH 16: Virginia Cavaliers head coach Tony Bennett watches play during the NCAA Division I Men's Championship First Round game between the UMBC Retrievers and the Virginia Cavaliers on March 16, 2018 at the Spectrum Center in Charlotte, NC. (Photo by William Howard/Icon Sportswire via Getty Images)
Mar 16, 2018; Charlotte, NC, USA; Virginia Cavaliers forward Isaiah Wilkins (21) reacts on the bench during the second half against the UMBC Retrievers in the first round of the 2018 NCAA Tournament at Spectrum Center. Mandatory Credit: Peter Casey-USA TODAY Sports
CHARLOTTE, NC - MARCH 16: Isaiah Wilkins #21 of the Virginia Cavaliers reacts to their 74-54 loss to the UMBC Retrievers during the first round of the 2018 NCAA Men's Basketball Tournament at Spectrum Center on March 16, 2018 in Charlotte, North Carolina. (Photo by Streeter Lecka/Getty Images)
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

So, as a business, why not cash in on that?

This year, Little Caesars went for broke with a free pizza promotion that kicks in only if “crazy stuff happens” and a 16 beats a 1.

And then Friday happened.

The classic underdogs, University of Maryland-Baltimore County Retrievers (get it, underdogs?) tipped off against the Virginia Cavaliers and actually won. Not by some flukey last-second shot. They crushed them by 20 points.

Who picks a team with “County” in their name? No one.

And boom goes the dynamite.

Free Little Caesars pizza all around!

RELATED: 10 up-and-coming healthy fast food chains

10 PHOTOS
10 up-and-coming healthy fast food chains
See Gallery
10 up-and-coming healthy fast food chains

Leon — a European fast food chain that's coming to the US

The London-based fast-food chain Leon offers wraps, salads, sandwiches, and bowls made from fresh ingredients. 

Launched in 2004, Leon now has almost 50 restaurants in the United Kindom and Netherlands. After a $31 million funding boost in 2017, the company announced it will expand to the US market.

Leon founders John Vincent, Henry Dimbleby, and Allegra McEvedy have said that their long-term goal is to become more valuable than McDonald's.

Credit: Instagram

Salad and Go — A drive-thru salad chain

Salad and Go sells 48-ounce salads for around $6, as well as soups, smoothies, and breakfast items for around $4.

The brand is trying to rival more established drive-thru chains by making the ordering experience fast and convenient, cofounder Roushan Christofellis told Business Insider. 

Since launching in the fall of 2016, Salad and Go now has six locations in Arizona, with plans to open eight more by 2018 and to expand elsewhere in the US by 2020.

Credit: Instagram

LYFE Kitchen — A healthy chain backed by Oprah's former personal chef

Founded in 2011 in Palo Alto, California, LYFE has 20 locations in six states (California, Colorado, Illinois, Nevada, Tennessee, and Texas).

While the chain doesn't explicitly brand itself as healthy, everything on the menu contains less than 600 calories and 1,000 mg of sodium, and the dishes are free of high-fructose corn syrup, butter, cream, trans fats, MSG, and preservatives. Most items cost less than $10.

As noted by First We Feast, LYFE is backed by Art Smith, Oprah’s former personal chef, who has also appeared on "Top Chef."

Credit: Instagram

Veggie Grill — A vegan chain that claims its burger tastes better than a Big Mac

The vegan chain Veggie Grill serves burgers primarily made of pea protein, while its "chicken" sandwiches contain soy, pea, and wheat protein. Prices range from $3.50 to $11.50.

The chain has 28 locations, all of which are in California, Washington, and Oregon. In late 2016, the chain announced it will expand nationally after getting $22 million in funding from investors. By 2020, Veggie Grill plans to double in size.

"Today’s consumer is more mindful and aware that eating a diet made up primarily of veggies, fruits, grains and nuts is better for you," CEO Steve Heeley told Business Insider. (Unsurprisingly, Heeley is a vegan himself.)

Credit: Instagram

Eatsa — An automated vegetarian chain

At the vegetarian chain Eatsa, customers place their orders on iPads and pick up their food from automated cubbies. Human workers prepare everything in the back.

Specializing in quinoa bowls that cost around $7, the chain's meals range from 450 to 700 calories.

Currently, Eatsa (which debuted in 2015) has four locations in San Francisco and Los Angeles. In November 2016, it added a DC location and opened its first New York City location in December.

Credit: Instagram

Dig Inn — A farm-to-table eatery

With a menu that emphasizes locally sourced vegetables, Dig Inn offers items like maple and sriracha-glazed Brussels sprouts and poached wild salmon. Diners order pre-made main dishes and sides at a counter, which are placed in compostable boxes.

Since its launch in 2011, the farm-to-table chain has opened 14 locations in New York City and one in Boston. Dig Inn's CEO Adam Eskin told BI that the company plans to open more Massachusetts locations and add others in a third state by 2018.

Dig Inn forms partnerships with local farmers, which allows it to keep its prices relatively low, Eskin said. However, a plate from Dig Inn generally costs between $8-$11, which is more expensive than most food from McDonald's or Burger King. (However in New York City, where real estate prices are among the highest in the country, a McDonald's Big Mac meal costs around $8.)

Credit: Instagram

The Kitchenette — A grab-and-go joint where most items cost $5

In August 2016, Kimbal Musk (yes, he's Elon's brother) launched a fast food restaurant that serves sandwiches, soups, and salads — the majority of which cost $4.95. Called the Kitchenette, it's located inside the visitor's center at Shelby Farms Park, a 4,500-acre urban park and conservancy in Memphis, Tennessee.

The grab-and-go spot is part of Musk's larger chain of restaurants, called the Kitchen, which strives to use produce and meat from local purveyors. Musk plans to launch more Kitchenette locations within Memphis and eventually nationwide, though there's no firm timeline yet.

Credit: Instagram

Freshii — A plant-based chain that's been around for 10 years

Freshii, a Canadian fast food franchise founded in 2005, offers salads, wraps, and bowls, the majority of which are under 700 calories and cost $7. It boasts more than 300 locations worldwide and is one of America's most popular healthy fast food chains. In the past few years, new locations have opened inside airports, stadiums, and Target stores.

In 2015, after McDonald's announced its menu improvements, Freshii's CEO Matthew Corrin sent an open letter to McDonald's, in which he offered to partner with the fast-food giant and pushed the chain to serve healthier food.

Credit: Instagram

Everytable — A chain that changes its prices based on the average income in the neighborhood where it's located

Everytable, which launched its first Los Angeles location in 2016, adjusts its prices depending on what its local customers can afford.

The South LA location (where households earn a median salary of $30,882), for example, offers salads and bowls for less than $4.50. In early 2017, Everytable opened a second location in downtown LA (where the median salary is $99,990), which offers the same items for around $8. Both stores' ingredients will be sourced from local purveyors, but the idea is that sales in wealthier neighborhoods can partially subsidize operations in lower-income areas.

Everytable's cofounders, Sam Polk and David Foster, told BI they plan to expand the chain to more LA neighborhoods and eventually to other cities around the US.

Credit: Instagram

LocoL — A California eatery where everything costs $6 or less

LocoL, a fast food concept spawned by famed chefs Roy Choi and Daniel Patterson, offers a new take on traditional fast food.

The chain's dishes contain more calories than, say, a salad, but everything is made with high-quality, locally sourced, whole ingredients. In LocoL's cheeseburgers, for example, cooked grains and tofu make up 30% of the beef patties. Its chicken nuggets also contain fermented barley. Instead of soda, fruity aguas frescas are made in-house every day.

The chain, which launched in 2016, currently has three permanent locations and an array of food trucks in Los Angeles. In coming years, Choi and Patterson hope to have nine locations nationwide, including a coffee shop and a kitchen where their staff can prepare the trucks' food off-site, according to Eater.

If you're in LA and inkling for a cheeseburger, LocoL's $4 one is served as quickly as McDonald's, is better for the environment, and according to First We Feast, tastes great.

Credit: Instagram

HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

How to Get a Free Little Caesars Pizza Lunch Combo

Thanks to UMBC’s 74-54 thumping of Virginia, you can get a free Hot-N-Ready Lunch Combo with four DEEP!DEEP! Dish pizza slices and a 20-ounce Pepsi product from Little Caesars. The deal is valid from from 11:30 a.m. to 1 p.m on Monday, April 2, only.

Only one and a half hours? Really?

If you’re looking to eat away your sorrow because, face it, you didn’t pick this win and your bracket is looking ugly, get there early. The Hot-N-Ready Lunch Combo is usually just $5, but scoring it for free is like hitting a half-court shot for the win.

All you have to do is show up, mention the offer and enjoy your free lunch. The game may have been an upset, but we’re pretty happy about this deal actually happening.

Tyler Omoth is a senior writer at The Penny Hoarder who loves soaking up the sun and finding creative ways to help others. This deal confirms his belief that retrievers are the coolest breed of dog. Catch him on Twitter at @Tyomoth.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.

Read Full Story