In support of the national student walkout over gun violence, Viacom cable networks, including MTV, Nickelodeon, BET and Comedy Central will all be suspending programming for 17 minutes to honor the victims of the shooting at Marjory Stoneman Douglas High School in Parkland, Fla.
In a blog posted on Viacom's website, the network says this is part of an initiative to support those people who are raising their voices to demand action.
"At 10 a.m. on Wednesday, March 14, all Viacom networks and platforms will suspend regularly scheduled programming for 17 minutes. This pause will coincide with the National School Walkout, a tribute to the 17 lives lost in the Parkland shooting, and to all young victims of gun violence. Students across the country will take over MTV's social media accounts during the walkout," the blog post read.
RELATED: Powerful images emerge from National School Walkout
Powerful images from the National School Walkout
Powerful images from the National School Walkout
Stop sending us to school to die #Enough #NationalWalkoutDay https://t.co/R8txeyiVvz
Elementary school walkout in Alexandria, Virginia. More than 65 kids, and they are totally silent. Look at those fa… https://t.co/JG9X38iSoE
Success Academy Hell's Kitchen elementary students doing a small walkout with a teacher https://t.co/VNuh6Zbc8t
We stand with students. #ENOUGH #NationalSchoolWalkout #ProtectOurKids #StopGunViolence @WomensMarchY https://t.co/5ZByYpmUuu
Student walkout at #LaGuardiaHighschool #NBCNews https://t.co/WXa1AbKXba
HAPPENING NOW: Hundreds of students at Eleanor Roosevelt High leave class as part of the National Walkout. They cha… https://t.co/0bSLhyfKSO
Elizabett Baez, senior at Urban Assembly Gateway School https://t.co/F5IshUZOsi
At Baltimore Polytechnic Institute, students are pouring out the back doors and making their way to the football fi… https://t.co/BSfTWoyCa5
East Lansing High School Students walking out of classes join in the National School Walkout. #ELHS #MSU… https://t.co/dAU6olHa7H
HAPPENING NOW: It’s after 10 and the walkout at Heritage High is beginning now. https://t.co/2SV4sT0fZk
Students @IamCPS SCPA #walkout https://t.co/OlkKzp6lgw
Proud to stand outside Ft. Hamilton HS today as students walk out to protest gun violence and the horrific NRA. Fea… https://t.co/410SR2xDSU
Walk out is underway at East Chapel Hill High School https://t.co/ksTpiZPjwA
Hundreds of middle & high school students in Hartford walk out of class to protest school & gun violence https://t.co/S4XcRqyiVF
RIGHT NOW: Hundreds of students protest gun violence in front of the White House, as part of nationwide walkout. https://t.co/vhKGxcjiq8
Students participating in the #NationalWalkoutDay at City High Middle School in Grand Rapids. @WOODTV https://t.co/t0RqcUjceY
Students at Wolfson H.S. walking out of class in protest for stricter gun laws. #NationalWalkoutDay @ActionNewsJax… https://t.co/LNxgIHuISm
Students at Columbia High School will ha e a moment of silence for the victims of the Parkland shooting… https://t.co/IFRBuUqdoq
#NationalWalkoutDay marching right now! A lot of us wearing orange and orange bracelets to represent the movement!… https://t.co/LdYJJ2E9j7
Massive stream of kids marching out of Williamsburg Prep to protest gun violence #neveragain https://t.co/bHKTWOWkW4
@BrearleyNYC students participating in #NationalWalkoutDay https://t.co/JWaKKuwzvM
While Congress sits on its hands, students like my son will stand and walk out of school this morning to demand act… https://t.co/ayIm1fYYI1
So very proud of our students today. Respectful, powerful, strong. Their silence was deafening. 700 strong.… https://t.co/JngotcxfsX
.@realDonaldTrump-Take a look out your window & you can see students taking part in a #NationalWalkoutDay. Or watch… https://t.co/CiIB3RN4FL
we are here and we will not be silenced #enoughisenough #nationalwalkoutday https://t.co/d5vJ4IfQPW
Currently at the White House.
Students at Warwick High School walking out of class right now. Principal expecting around 600 or more. #13NewsNow… https://t.co/hLM5B8a4iI
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In addition, the Chair of Viacom's Board, Shari Redstone, is personally donating $500,000 to the March For Our Lives movement.
"This generation continues to be the driving force for change," said Viacom Executive Vice President of Global Inclusion Marva Smalls. "With more than 17 young people dying from gun violence every single day, unfortunately, no community is safe."
The network also plans to drive awareness of March For Our Lives through both their own coverage and on-the-ground initiatives leading up to the demonstration on March 24.
MTV and Comedy Central will change the color of their logos to orange - in support of gun violence awareness - for 10 days leading up to the event. Shows on both networks will also build on their recent coverage about the anti-gun violence movement.
"We believe it's critical to support the inspiring efforts of our youth, who are literally fighting for their lives. Viacom also has a responsibility to our audiences to do everything we can to elevate the many brave and bold activists to help them extend the reach and impact of their voices in this important movement," Smalls says.
Organizers say they are expecting more than 500,000 attendees at the march in Washington, D.C.