First National Bank of Omaha, Enterprise rental company cut ties with NRA

A prominent private banking company and a top car rental chain are cutting ties with the National Rifle Association amid a social media movement to "#BoycottNRA."

The First National Bank of Omaha in Nebraska will not renew its contract for the gun group's NRA Visa Card, spokesman Kevin Langin said in a statement.

"Customer feedback has caused us to review our relationship with the NRA," Langin said.

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In addition, the car rental company Enterprise said its three brands would end a discount program for NRA members. Twitter accounts for Enterprise as well as Alamo and National tweeted late Thursday: "All three of our brands have ended the discount for NRA members. This change will be effective March 26."

Both companies released their statements repeatedly on Twitter following calls for them to separate from the gun group. Some Twitter users said they would take their business elsewhere.

The news website ThinkProgress had listed them as companies that support the NRA, noting that First National Bank offered two NRA cards, each with a $40 bonus, and touted it as "enough to reimburse your one-year NRA membership!" Enterprise offered NRA members "an unspecified discount," according to ThinkProgress.

Other rental companies on the ThinkProgress list include Hertz, Avis and Budget.

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The Twitter hashtag "BoycottNRA" has gained momentum in wake of last week's school shooting in Florida that left 17 people dead. Teen gunman Nikolas Cruz used an AR-15 semi-automatic rifle, which he legally purchased when he was 18.

The move to cut ties with the NRA could carry huge risks for the Nebraska bank, according to one expert.

"Many will applaud the move, but NRA members are famously loyal and the organization has shown itself as being very good at mobilizing its members," said Matt Schulz, a senior industry analyst at CreditCards.com. "However, banks are in the business of managing risks of all kinds, and First National clearly sees this as one they're willing to take."

(With News Wire Services)