Walmart is launching a new home decor site — and it's like nothing we've seen before from the company

  • Walmart has redesigned its online homeware shopping experience.
  • The new layout allows customers to shop by style and browse curated collections created by in-house stylists.
  • The store is doubling down on its efforts to capture the $58 billion homeware market in the US, which is expected to grow by 11% annually between now and 2022, according to Statista.

Walmart wants to furnish your home. 

The retailer has spruced up the experience of shopping for homeware and furniture on its online store by creating a new layout that allows shoppers to search by style and browse curated collections put together by in-house stylists.

The most popular stores in America:

50 PHOTOS
The most popular stores in America
See Gallery
The most popular stores in America

ALABAMA: Target 

Photo credit: Reuters 

ALASKA: Walmart

Photo credit: Reuters 

ARKANSAS: Target 

Photo credit: Reuters 

ARIZONA: Walmart 

Photo credit: Reuters 

CALIFORNIA: Target  

Photo credit: Getty

COLORADO: Target 

Photo credit: Reuters 

CONNECTICUT: Target 

Photo credit: Reuters 

WASHINGTON, D.C.: Macy's 

Photo credit: Reuters 

DELAWARE: Target 

Photo credit: Reuters 

FLORIDA: UNIQLO 

Photo credit: Reuters 

GEORGIA: Target 

Photo credit: Reuters 

HAWAII: Walmart 

Photo credit: Reuters 

IOWA: Target

Photo credit: Reuters 

IDAHO: Fred Meyer 

Photo credit: Getty

ILLINOIS: UNIQLO 

Photo credit: Getty

INDIANA: Target 

Photo credit: Getty

KANSAS: Target 

Photo credit: Getty

KENTUCKY: Target 

Photo credit: Getty

LOUISIANA: Target

Photo credit: Getty

MASSACHUSETTS: Primark 

Photo credit: Reuters 

MARYLAND: Walmart

Photo credit: Reuters 

MAINE: Target 

Photo credit: Reuters 

MICHIGAN: Walmart 

Photo credit: Reuters 

MINNESOTA: Target 

Photo credit: Getty 

MISSOURI: Target

Photo credit: Shutterstock 

MISSISSIPPI: Target 

Photo credit: Getty

MONTANA: Walmart

Photo credit: Getty 

NORTH CAROLINA: Target 

Photo credit: Reuters 

NORTH DAKOTA: Target 

Photo credit: Reuters 

NEBRASKA: Target 

Photo credit: Reuters 

NEW HAMPSHIRE: Walmart 

Photo credit: Reuters 

NEW JERSEY: Target 

Photo credit: Reuters 

NEW MEXICO: Walmart 

Photo credit: Reuters 

NEVADA: Walmart 

Photo credit: Reuters 

NEW YORK: Bloomingdale's 

Photo credit: Reuters 

OHIO: Walmart

Photo credit: Reuters 

OKLAHOMA: Target 

Photo credit: Reuters 

PENNSYLVANIA: Walmart 

Photo credit: Reuters 

RHODE ISLAND: Target 

Photo credit: Reuters 

SOUTH CAROLINA: Walmart 

Photo credit: Getty 

SOUTH DAKOTA: Walmart 

Photo credit: Getty 

TENNESSEE: Target 

Photo credit: Getty

TEXAS: Target 

Photo credit: Getty 

UTAH: Walmart 

Photo credit: Getty

VIRGINIA: Bloomingdale's

Photo credit: Reuters 

VERMONT: Walmart 

Photo credit: Reuters 

WASHINGTON: Fred Meyer 

Photo credit: Getty 

WISCONSIN: Target 

Photo credit: Getty 

WEST VIRGINIA: Walmart 

Photo credit: Reuters 

WYOMING: Walmart

Photo credit: Reuters 

HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

The store is doubling down on its efforts to capture the home goods market, which generates around $58 billion in sales in the US and is expected to grow by 11% annually between now and 2022, according to Statista.

Online stores such as Wayfair — which is now the largest online-only furniture retailer — have increasingly taken market share here. Amazon has also made investments in homeware. In November 2017, it launched two of its own furniture brands, called Rivet and Stone & Beam, which sell sofas, accent furniture, chairs, rugs, lamps, and decor.

The new layout launched Thursday, two days after Walmart reported fourth-quarter earnings that showed that online sales had lagged during that period. They were down 50% from the previous quarter. As a result, the company's share price tumbled by more than 10%, its biggest drop since 1988.

Walmart's new layout is designed to make the shopping experience more appealing. In a similar way to rival home goods stores such as Wayfair and Ikea, products are styled together in different rooms so that customers can visualize what they will actually look like in the home setting. It's a way to tempt them into buying more. 

There are nine "shop-by-style" options: modern, mid-century, traditional, glam, industrial, bohemian, farmhouse, transitional, and Scandinavian. 

NOW WATCH: What it's really like inside Amazon's new no-line grocery store.

See Also:

SEE ALSO: Amazon is coming after Ikea with its first furniture brands — and it's one-upping the competition in one major way

Read Full Story

Can't get enough business news?

Sign up for Finance Report by AOL and get everything from retailer news to the latest IPOs delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.