30 best things to buy at Target this winter

THE MIDAS TOUCH

From its newest affordable fashion line to the exclusive home collection from HGTV's Chip and Joanna Gaines, Target continues to sweeten the pot for shoppers. With so many great items, how do you know which to choose? We looked at each of Target's online categories to see which items are most popular right now based on the following criteria: best-seller and most popular filters, number of reviews, overall rating, price, and Target's own "trending" picks.

Prices and availability of products are subject to change.