We'll spend billions to say 'I love you' this Valentine's Day

It’s Valentine’s Day—but is it a holiday to celebrate love, or just another excuse to spend major cash? Americans are expected to spend $19.6 billion on Valentine’s Day this year, according to the National Retail Federation. All those boxes of chocolate really add up!

Valentine’s Day spending tops Easter, where we spend $18.4 billion; and Halloween, where spending clocks in at $9.1 billion, according to the NRF. Fifty-four percent of us will shower our Valentine with “I love you’s” ….and gifts. Not so shocking: men will spend the most on the holiday, $190. Women spend around $96, according to a survey by WalletHub.  

RELATED: Stars celebrating Valentine's Day 2018

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Stars celebrating Valentine's Day 2018
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Stars celebrating Valentine's Day 2018
"Happy Valentine’s Day! Sending so much love to all! ❤️ Mandando muito amor para todos!" -- Gisele Bündchen
"For my wife, @hilariabaldwin , on Valentines Day..." -- Alec Baldwin
"Morning presents. (Yes I baked the cake 😋) #happyvalentinesday @timpmalone" -- Don Lemon
Happy Vday to my Val @LiamHemsworth https://t.co/KYjCuJld1z
"I love you to infinity! Happy Valentine’s Day!!!" -- Kim Kardashian
Happy Valentine’s Day, @MichelleObama. You make every day and every place better. https://t.co/aWvyytR7Mm
Adam Levine teamed up with Tinder and Postmates to drive around LA and surprise his biggest fans for Valentine's Day (#VDAYANDCHILL) -- watch it here!
"Happy Valentine’s Day x Love u so much @davidbeckham @brooklynbeckham @romeobeckham @cruzbeckham #harper 💕💕💕💕" -- Victoria Beckham
"Me and my Valentines!" -- Reese Witherspoon
How cute are Chrissy and John?
Happy #ValentinesDay to my valentine @cindymccain! https://t.co/6jaUucZ43K
"something about baby you and I" -- Meghan McCain
Michelle Obama released a personalized playlist dedicated to her husband.
Jimmy Kimmel gave his daughter cupid-shaped pancakes this morning.
"Happy valentines," Charlie Puth captioned this video of him privately jamming out.
"I hope everyone feels some love today. 💘💝💜💕 X, SJ" -- Sarah Jessica Parker
Jeff Leathem wished a happy v-day to husband Colton Haynes, adding this quote by D.M. Drake: "I have met many people through the ins and outs of my life but you, among all, will always be my favorite."
Andy Cohen shared this personalized Valentine with his followers.
Olympian Tom Daley and his Oscar-winning husband, Dustin Lance Black, announced that they're expecting a child: "HAPPY VALENTINES DAY! ❤️👨‍👨‍👦❤️" Daley wrote.
Happy Valentine's day J ❤️ @jacobsartorius https://t.co/VW3KvPy0rd
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The most popular gift is jewelry. Twenty percent of folks plan to buy their someone special something sparkly, and the collective price tag: $4.7 billion, according to the NRF.

Flowers and chocolates are another Valentine’s Day standard. According to the Society of American Florists, 250 million roses are produced for Valentine’s Day, and we’ll spend an average of $77 a person on flowers. Those chocolate-filled candy boxes will also set us back—consumers will spend $1.8 billion on candy.

No Valentine? No problem! The NRF says 27% are planning to treat themselves instead of a date, and around 10% make plans with friends and family.

Valentine’s is the second most popular day to get engaged, behind Christmas, with 9 million proposals expected, according to WalletHub. But for those not feeling as festive, calls to divorce lawyers spike 40% on Valentine’s Day.

Whether you have a Valentine or are waiting until tomorrow to snatch up that discounted candy, love doesn’t come cheap!

RELATED: Norwegian curling team dons Valentine's Day pants

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Norwegian curling team dons Valentine's Day pants
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Norwegian curling team dons Valentine's Day pants
GANGNEUNG, SOUTH KOREA - FEBRUARY 14: A detailed view of the trousers or pants worn by Christoffer Svae, Torger Nergard, Thomas Ulsrud and Havard Vad Petersson of Norway as they compete in the Curling Men's Round Robin Session 1 held at Gangneung Curling Centre on February 14, 2018 in Gangneung, South Korea. (Photo by Dean Mouhtaropoulos/Getty Images)
Curling ? Pyeongchang 2018 Winter Olympics ? Men Round Robin - Norway v Japan - Gangneung Curling Center - Gangneung, South Korea ? February 14, 2018 - Vice-skip Torger Nergaard of Norway delivers the stone as lead Haavard Vad Petersson of Norway looks on. REUTERS/Cathal McNaughton
GANGNEUNG, SOUTH KOREA - FEBRUARY 14: A detailed view of the trousers or pants worn by Christoffer Svae, Torger Nergard, Thomas Ulsrud and Havard Vad Petersson of Norway as they compete in the Curling Men's Round Robin Session 1 held at Gangneung Curling Centre on February 14, 2018 in Gangneung, South Korea. (Photo by Dean Mouhtaropoulos/Getty Images)
GANGNEUNG, SOUTH KOREA - FEBRUARY 14: (L-R) Christoffer Svae, Torger Nergard, Thomas Ulsrud and Havard Vad Petersson of Norway compete in the Curling Men's Round Robin Session 1 held at Gangneung Curling Centre on February 14, 2018 in Gangneung, South Korea. (Photo by Dean Mouhtaropoulos/Getty Images)
Curling ? Pyeongchang 2018 Winter Olympics ? Men Round Robin - Norway v Japan - Gangneung Curling Center - Gangneung, South Korea ? February 14, 2018 - Member of Team Norway during the game. REUTERS/Cathal McNaughton
Norway's Christoffer Svae (R) brushes in front of the stone during the curling men's round robin session between Norway and Japan during the Pyeongchang 2018 Winter Olympic Games at the Gangneung Curling Centre in Gangneung on February 14, 2018. / AFP PHOTO / WANG Zhao (Photo credit should read WANG ZHAO/AFP/Getty Images)
GANGNEUNG, SOUTH KOREA - FEBRUARY 14: A detailed view of the trousers or pants worn by Christoffer Svae, Torger Nergard, Thomas Ulsrud and Havard Vad Petersson of Norway as they compete in the Curling Men's Round Robin Session 1 held at Gangneung Curling Centre on February 14, 2018 in Gangneung, South Korea. (Photo by Dean Mouhtaropoulos/Getty Images)
Curling ? Pyeongchang 2018 Winter Olympics ? Men Round Robin - Norway v Japan - Gangneung Curling Center - Gangneung, South Korea ? February 14, 2018 - Second Christoffer Svae of Norway delivers the stone. REUTERS/Cathal McNaughton
GANGNEUNG, SOUTH KOREA - FEBRUARY 14: A detailed view of the trousers or pants worn by Christoffer Svae, Torger Nergard, Thomas Ulsrud and Havard Vad Petersson of Norway as they compete in the Curling Men's Round Robin Session 1 held at Gangneung Curling Centre on February 14, 2018 in Gangneung, South Korea. (Photo by Dean Mouhtaropoulos/Getty Images)
GANGNEUNG, SOUTH KOREA - FEBRUARY 14: A detailed view of the trousers or pants worn by Christoffer Svae, Torger Nergard, Thomas Ulsrud and Havard Vad Petersson of Norway as they compete in the Curling Men's Round Robin Session 1 held at Gangneung Curling Centre on February 14, 2018 in Gangneung, South Korea. (Photo by Dean Mouhtaropoulos/Getty Images)
Curling ? Pyeongchang 2018 Winter Olympics ? Men Round Robin - Norway v Japan - Gangneung Curling Center - Gangneung, South Korea ? February 14, 2018 - Members of Team Norway in action. REUTERS/Cathal McNaughton
Curling ? Pyeongchang 2018 Winter Olympics ? Men Round Robin - Norway v Japan - Gangneung Curling Center - Gangneung, South Korea ? February 14, 2018 - Members of Team Norway during the game. REUTERS/Cathal McNaughton
Curling ? Pyeongchang 2018 Winter Olympics ? Men Round Robin - Norway v Japan - Gangneung Curling Center - Gangneung, South Korea ? February 14, 2018 - Member of Team Norway during the game. REUTERS/Cathal McNaughton
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