Chobani is giving away free yogurt to all Americans for the next 3 weeks

When a company becomes so large and its products or service so engrained in our lives — think Uber, AirBnb, Spotify — it becomes easy to forget that they were once startups with no financial prowess, no followings and no public reputation.

Chobani is one of those companies.

Chobani founder Hamdi Ulukaya:

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Chobani founder Hamdi Ulukaya
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Chobani founder Hamdi Ulukaya
SAN FRANCISCO, CA - OCTOBER 19: Founder/chairman/CEO of Chobani, Hamdi Ulukaya, speaks onstage during 'Letter from Chobani: A Culture of Sharing' at the Vanity Fair New Establishment Summit at Yerba Buena Center for the Arts on October 19, 2016 in San Francisco, California. (Photo by Michael Kovac/Getty Images for Vanity Fair)
Chobani founder and Chief Executive Hamdi Ulukaya attends the CEO Roundtable at the United Nations General Assembly in New York on September 20, 2016. / AFP / JIM WATSON (Photo credit should read JIM WATSON/AFP/Getty Images)
NEW YORK, NY - AUGUST 16: Chobani products at The MOMS Host a Private Champagne Toast Celebrating their New York Family Cover at One Hundred Barclay on August 16, 2016 in New York City. (Photo by Sylvain Gaboury/Patrick McMullan via Getty Images)
NEW YORK, NY - AUGUST 16: Chobani products at The MOMS Host a Private Champagne Toast Celebrating their New York Family Cover at One Hundred Barclay on August 16, 2016 in New York City. (Photo by Sylvain Gaboury/Patrick McMullan via Getty Images)
Chobani Inc. founder Hamdi Ulukaya poses for a portrait in the company headquarters in New York, December 13, 2012. REUTERS/Lucas Jackson (UNITED STATES - Tags: BUSINESS FOOD)
Chobani Inc. founder Hamdi Ulukaya poses for a portrait in the company headquarters in New York, December 13, 2012. REUTERS/Lucas Jackson (UNITED STATES - Tags: BUSINESS FOOD)
Hamdi Ulukaya, founder and CEO of Chobani, takes part in a panel during the Clinton Global Initiative's annual meeting in New York, September 29, 2015. REUTERS/Brendan McDermid
An Agro-Farma Inc. employee inspects containers filled with Chobani Inc. yogurt at a facility in New Berlin, New York, U.S., on Tuesday, Jan. 31, 2012. Agro-Farma Inc. manufactures dairy products, including nonfat and low fat yogurt in various flavors, and offers its products through stores in the U.S., Canada, and Australia. Photographer: Brady Dillsworth/Bloomberg via Getty Images
Agro-Farma Inc. employees prepare to ship cases of yogurt at a facility in New Berlin, New York, U.S., on Tuesday, Jan. 31, 2012. Agro-Farma Inc. manufactures dairy products, including nonfat and low fat yogurt in various flavors, and offers its products through stores in the U.S., Canada, and Australia. Photographer: Brady Dillsworth/Bloomberg via Getty Images
Agro-Farma Inc. employees prepare to ship cases of yogurt at a facility in New Berlin, New York, U.S., on Tuesday, Jan. 31, 2012. Agro-Farma Inc. manufactures dairy products, including nonfat and low fat yogurt in various flavors, and offers its products through stores in the U.S., Canada, and Australia. Photographer: Brady Dillsworth/Bloomberg via Getty Images
An Agro-Farma Inc. employee inspects containers filled with Chobani Inc. yogurt at a facility in New Berlin, New York, U.S., on Tuesday, Jan. 31, 2012. Agro-Farma Inc. manufactures dairy products, including nonfat and low fat yogurt in various flavors, and offers its products through stores in the U.S., Canada, and Australia. Photographer: Brady Dillsworth/Bloomberg via Getty Images
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To many, it’s become the epitome of Greek yogurt and a go-to staple for breakfast, lunch or even a snack.

That’s why the company is giving back to all those who have made it so, as the company celebrates its 10th year in 2018.

From now until March 4, any American consumer can visit a participating retail store to snag a free cup of Chobani Greek Yogurt, Chobani Flip, Chobani drink or two pack of Chobani Smooth.

All you have to do is print a coupon here and bring it in — no purchase necessary and no strings attached (except you’re going to want to bring your own spoon!)

Chobani CEO and Founder Hamdi Ulukaya gushed:

"This way of saying thank you is something we've done since we first got started, and now we wanted to extend it to everyone in America. From the beginning, we wanted to make beautiful yogurt that's as good as what nature gives us, create it with the most amazing people, make it available to everyone, and follow the values that we all learn and live by.”

This also comes as a way for the yogurt brand to capitalize on its efforts towards becoming the number one yogurt manufacturer in the U.S., seeing as 2/3 of people across the United States still have not heard of Chobani, according to an Ipsos study.

But to Ulukaya, the growth is just a bonus to the people who have helped make the company what it is today:

“On behalf of everyone at Chobani, I want to say thank you. Thank you to everyone who saw us on the shelf, talked about us, recommended us to others, and gave us a chance.”

 

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