How retailers will have to adapt to millennials’ spending habits in 2018
Millennials have surpassed baby boomers as the largest generation in the U.S. So, it's vital for retailers to understand how millennials are spending their money in order to be profitable in 2018.
To provide insight into how the younger generation is shopping and making major purchases, TD Bank surveyed 1,021 Americans of all ages and tracked how millennial (age 18 to 34) habits compare to Gen Xers (age 35 to 54) and boomers (age 55 to 72).
Click through to discover the unexpected ways millennials and other generations are spending money.