Here's how millennials are trading Snap ahead of earnings

  • Millennials have been buying Snap more than they've been selling it. 
  • Baby Boomers also own a lot of Snap. 
  • Wall Street isn't so optimistic on the social media company. 


Snap is set to report earnings following Tuesday's closing bell, and both millennials and baby boomers seem to like the stock. Shares are up more than 1% ahead of the results, trading just above $14 apiece.  

Snap stock is the ninth most popular stock among millennials, according to Stockpile data given to Markets Insider. Stockpile is a trading app that allows investors buy fractions of shares. Snap was the eighth most traded stock on the platform in the week ahead of its earnings, the data showed. 

Salaries of employees at 25 top tech companies:

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Salaries of employees at 25 top tech companies
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Salaries of employees at 25 top tech companies

Google

Average annual bonus: $32,478

Average sign-on bonus: $27,547

Average annual base salary: $136,000

Netflix

Average annual bonus: $0

Average sign-on bonus: $3,520

Average annual base salary: $206,000

Twitter

Average annual bonus: $120

Average sign-on bonus: $26,144

Average annual base salary: $149,000

Apple

Average annual bonus: $20,298

Average sign-on bonus: $27,201

Average annual base salary: $102,000

Facebook

Average annual bonus: $33,225

Average sign-on bonus: $45,708

Average annual base salary: $145,000

Oculus VR

Average annual bonus: $395

Average sign-on bonus: $6,926

Average annual base salary: $119,000

Amazon

Average annual bonus: $24,732

Average sign-on bonus: $41,340

Average annual base salary: $118,000

Square

Average annual bonus: $988

Average sign-on bonus: $17,996

Average annual base salary: $134,000

Uber

Average annual bonus: $31,633

Average sign-on bonus: $1,807

Average annual base salary: $117,000

Pinterest 

Average annual bonus: $4,374

Average sign-on bonus: $33,376

Average annual base salary: $151,000

Tesla

Average annual bonus: $4,779

Average sign-on bonus: $19,447

Average annual base salary: $105,000

UnitedHealth Group

Average annual bonus: $7,280

Average sign-on bonus: $118

Average annual base salary: $87,000

Snap Inc.

Average annual bonus: $10,588

Average sign-on bonus: $23,705

Average annual base salary: $127,000

Hewlett Packard Enterprise Co.

Average annual bonus: $10,756

Average sign-on bonus: $8,265

Average annual base salary: $131,000

CSRA

Average annual bonus: $13,732

Average sign-on bonus: $1,186

Average annual base salary: $100,000

credit: Facebook

Capital One

Average annual bonus: $15,114

Average sign-on bonus: $8,568

Average annual base salary: $107,000

Fitbit

Average annual bonus: $18,069

Average sign-on bonus: $25,459

Average annual base salary: $128,000

Pandora

Average annual bonus: $22,316

Average sign-on bonus: $18,886

Average annual base salary: $109,000

Microsoft 

Average annual bonus: $23,224

Average sign-on bonus: $20,191

Average annual base salary: $179,000

Airbnb

Average annual bonus: $23,250

Average sign-on bonus: $23,250

Average annual base salary: $124,000

Arista Networks

Average annual bonus: $27,497

Average sign-on bonus: $18,652

Average annual base salary: $151,000

credit: Facebook

Linkedin

Average annual bonus: $32,216

Average sign-on bonus: $25,418

Average annual base salary: $149,000

Dropbox

Average annual bonus: $32,707

Average sign-on bonus: $32,833

Average annual base salary: $144,000

VMware

Average annual bonus: $33,145

Average sign-on bonus: $18,851

Average annual base salary: $147,000

Salesforce

Average annual bonus: $39,959

Average sign-on bonus: $28,314

Average annual base salary: $142,000

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Baby boomers hold and trade the stock slightly less than millennials, but are not too far behind. Snap is the 10th most popular stock among Baby Boomers, according to Stockpile. 

STOCK PRICE FOR SNAP

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Both demographics have put in more buy orders for Snap than sell orders in the five trading days ahead of earnings. Millennials have a buy-to-sell ratio of 2.5-to-1 while baby boomers have a buy-to-sell ratio of 3.2-to-1. Stockpile did not breakdown the numbers any further.

Meanwhile, Wall Street is slightly less optimistic on the stock, giving it a consensus price target of $12.27, according to Bloomberg data. That's about 13% below its current level. Moffet Nathanson analyst Michael Nathanson has a Street low price target of $6. 

Bloomberg data shows options pricing suggests Snap shares will move 16.7% in either direction after the company reports its quarterly results.

Snap's stock is down 3.42% this year.  

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