A 30-second Super Bowl commercial costs more than the Eagles' starting quarterback earned all season

  • An 30-second Super Bowl commercial costs at least $5 million, according to Sports Illustrated.
  • That's 5x more money than the Philadelphia Eagles' starting quarterback earned all season.
  • NBC will air coverage of the Super Bowl and the Winter Olympics in the same week, providing an attractive offer to advertisers.

Nick Foles will be getting plenty of screen time during Super Bowl LII as the starting quarterback for the Philadelphia Eagles, but he wouldn't be able to afford the cost of a commercial during the game even if he wanted to buy one.

At $5 million for a 30-second spot, according to Sports Illustrated, the cost is 5x Foles' base salary this season.

The 52nd Super Bowl will air on NBC on February 4 as the Eagles face the New England Patriots. In past years, ads have made almost as big an impression as the game or half-time show and plenty of people watch just for the comical commercials. Television viewership for the Super Bowl averaged more than 111 million people over the last five years, according to Nielsen.

RELATED: Philadelphia Eagles fans celebrate Super Bowl berth

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PHILADELPHIA, PA - JANUARY 21: Fans cheer as the Philadelphia Eagles play in the NFC Championship game against the Minnesota Vikings during the second half at Lincoln Financial Field on January 21, 2018 in Philadelphia, Pennsylvania. (Photo by Patrick Smith/Getty Images)
PHILADELPHIA, PA - JANUARY 21: Philadelphia Eagles fans celebrate running and marching on North Broad Street downtown near City Hall on January 21, 2018 in Philadelphia, Pennsylvania. Supporters celebrated in the streets the 38-7 win over the Minnesota Vikings in the NFC Championship game. (Photo by Corey Perrine/Getty Images)
PHILADELPHIA, PA - JANUARY 21:Brandon Brooks #79, Lane Johnson #65 and Mack Hollins #10 of the Philadelphia Eagles celebrate with the fans after a fourth quarter touchdown against the Minnesota Vikings in the NFC Championship game at Lincoln Financial Field on January 21, 2018 in Philadelphia, Pennsylvania. (Photo by Mitchell Leff/Getty Images)
PHILADELPHIA, PA - JANUARY 21: Philadelphia Eagles fans celebrate the teams win over the Minnesota Vikings in the NFC Championship game at Lincoln Financial Field on January 21, 2018 in Philadelphia, Pennsylvania. The Philadelphia Eagles defeated the Minnesota Vikings 38-7. (Photo by Mitchell Leff/Getty Images)
PHILADELPHIA, PA - JANUARY 13: Philadelphia Eagles fan holds a sign during the NFC Divisional Playoff game between the Philadelphia Eagles and the Atlanta Falcons on January 13, 2017 at Lincoln Financial Field in Philadelphia, PA. Eagles won 15-10.(Photo by Andy Lewis/Icon Sportswire via Getty Images)
PHILADELPHIA, PA - JANUARY 21: Gurvinder Singh of Middlesex County, New Jersey, waves an Eagles flag while stopped in traffic on North Broad Street with droves of Philadelphia Eagles fans downtown near City Hall on January 21, 2018 in Philadelphia, Pennsylvania. Supporters celebrated in the streets the 38-7 win over the Minnesota Vikings in the NFC Championship game. (Photo by Corey Perrine/Getty Images)
PHILADELPHIA, PA - JANUARY 21: A Philadelphia Eagles fan cheers on their team in the NFC Championship game against the Philadelphia Eagles at Lincoln Financial Field on January 21, 2018 in Philadelphia, Pennsylvania. (Photo by Mitchell Leff/Getty Images)
PHILADELPHIA, PA - JANUARY 21: A Philadelphia Eagles fan runs on top of a car celebrating North Broad Street with droves of others downtown near City Hall on January 21, 2018 in Philadelphia, Pennsylvania. Supporters celebrated in the streets the 38-7 win over the Minnesota Vikings in the NFC Championship game. (Photo by Corey Perrine/Getty Images)
PHILADELPHIA, PA - JANUARY 21:Philadelphia Eagles fans celebrate during the second quarter against the Minnesota Vikings in the NFC Championship game at Lincoln Financial Field on January 21, 2018 in Philadelphia, Pennsylvania. (Photo by Mitchell Leff/Getty Images)
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Prices for TV spots have increased over time as more people tune into the game and companies realize the exposure potential — and it doesn't come cheap. Ads for last year's Super Bowl cost $5.02 million, according to the American Marketing Association.

Of the more than 100 players on the Super Bowl rosters, only 13 made at least $5 millionin salary this season.

Dan Lovinger, executive vice president of ad sales for NBC Sports Group, has high hopes for the network on Super Bowl Sunday.

"We expect February 4 will set a record for single-day revenue generated by a single company," Lovinger said.

RELATED: Nick Foles during and after the NFC Championship game

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Nick Foles during and after the NFC Championship game
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Nick Foles during and after the NFC Championship game
PHILADELPHIA, PA - JANUARY 21: Philadelphia Eagles quarterback Nick Foles (9) looks on during the NFC Championship Game between the Minnesota Vikings and the Philadelphia Eagles on January 21, 2018 at the Lincoln Financial Field in Philadelphia, Pennsylvania. The Philadelphia Eagles defeated the Minnesota Vikings by the score of 38-7. (Photo by Robin Alam/Icon Sportswire via Getty Images)
PHILADELPHIA, PA - JANUARY 21: Nick Foles #9 of the Philadelphia Eagles runs out on to the field prior to the NFC Championship game against the Minnesota Vikings at Lincoln Financial Field on January 21, 2018 in Philadelphia, Pennsylvania. (Photo by Patrick Smith/Getty Images)
PHILADELPHIA, PA - JANUARY 21: Philadelphia Eagles quarterback Nick Foles (9) and Philadelphia Eagles quarterback Carson Wentz (11) have a quick laugh together during the NFC Championship Game between the Minnesota Vikings and the Philadelphia Eagles on January 21, 2018 at the Lincoln Financial Field in Philadelphia, Pennsylvania. The Philadelphia Eagles defeated the Minnesota Vikings by the score of 38-7. (Photo by Robin Alam/Icon Sportswire via Getty Images)
PHILADELPHIA, PA - JANUARY 21: Nick Foles #9 of the Philadelphia Eagles celebrates his fourth quarter touchdown pass against the Minnesota Vikings in the NFC Championship game at Lincoln Financial Field on January 21, 2018 in Philadelphia, Pennsylvania. (Photo by Patrick Smith/Getty Images)
PHILADELPHIA, PA - JANUARY 21: Nick Foles #9 of the Philadelphia Eagles attempts a pass against the Minnesota Vikings during the first quarter in the NFC Championship game at Lincoln Financial Field on January 21, 2018 in Philadelphia, Pennsylvania. (Photo by Patrick Smith/Getty Images)
PHILADELPHIA, PA - JANUARY 21: Nick Foles #9 of the Philadelphia Eagles is congratulated by his teammate Najee Goode #52 after scoring a touchdown against the Minnesota Vikings during the first quarter in the NFC Championship game at Lincoln Financial Field on January 21, 2018 in Philadelphia, Pennsylvania. (Photo by Abbie Parr/Getty Images)
PHILADELPHIA, PA - JANUARY 21: Nick Foles #9 of the Philadelphia Eagles celebrates his teams win over the Minnesota Vikings with his wife Tori Moore in the NFC Championship game at Lincoln Financial Field on January 21, 2018 in Philadelphia, Pennsylvania. The Philadelphia Eagles defeated the Minnesota Vikings 38-7. (Photo by Al Bello/Getty Images)
PHILADELPHIA, PA - JANUARY 21: Nick Foles #9 of the Philadelphia Eagles celebrates his teams win over the Minnesota Vikings in the NFC Championship game at Lincoln Financial Field on January 21, 2018 in Philadelphia, Pennsylvania. The Philadelphia Eagles defeated the Minnesota Vikings 38-7. (Photo by Abbie Parr/Getty Images)
PHILADELPHIA, PA - JANUARY 21: Philadelphia Eagles quarterback Nick Foles (9) is congratulated by Minnesota Vikings quarterback Case Keenum (7) after the NFC Championship Game between the Minnesota Vikings and the Philadelphia Eagles on January 21, 2018 at the Lincoln Financial Field in Philadelphia, Pennsylvania. The Philadelphia Eagles defeated the Minnesota Vikings by the score of 38-7. (Photo by Robin Alam/Icon Sportswire via Getty Images)
PHILADELPHIA, PA - JANUARY 21: Philadelphia Eagles quarterback Nick Foles (9) celebrates with fans and teammates after the NFC Championship Game between the Minnesota Vikings and the Philadelphia Eagles on January 21, 2018 at the Lincoln Financial Field in Philadelphia, Pennsylvania. The Philadelphia Eagles defeated the Minnesota Vikings by the score of 38-7. (Photo by Robin Alam/Icon Sportswire via Getty Images)
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Highly anticipated commercials will come from perennial favorites like Coca-Cola and Budweiser. After a one-year hiatus from Super Bowl advertisements, Pepsi and Doritos are back for 2018.

The NFL has already rejected a print ad for the championship game program. The ad from AMVETS features the hashtag #PleaseStand, supposedly in reference to NFL players who have protested by kneeling during the national anthem.

NFL spokesperson Brian McCarthy released a statement regarding the ad's withdrawal, stating the Super Bowl "has never been a place for advertising that could be considered by some as a political statement."

NBC, CBS, and Fox rotate who airs the Super Bowl and NBC is up this year. NBC last aired the Super Bowl three years ago when the Patriots beat the Seattle Seahawks.

NBC is also hosting the Winter Olympics this year and is taking advantage of the unique situation. The network's ad sales team has reportedly offered bundles for the Super Bowl and the Winter Olympics in Pyeongchang, South Korea. The network was able to sell a package deal to at least a few advertisers.

The last time a network aired both the Super Bowl and Winter Olympics consecutively was CBS in 1992.

Super Bowl LII is on Sunday, February 4 at 6:30 pm EST. Olympic coverage on NBC begins on February 9 with the opening ceremony.

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