Stephen Curry edges LeBron James, Kevin Durant among NBA's top-selling jerseys

Cleveland Cavaliers superstar LeBron James may have taken over the NBA’s top spot in the latest round of All-Star voting, but Golden State Warriors counterpart Stephen Curry still leads the league in at least one popularity contest — jersey sales, where he edges James and teammate Kevin Durant.

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For the first time this season, the NBA released its semi-regular team merchandise lists, and Curry holds the No. 1 spot among top-selling jerseys. Curry, James and Durant also ranked first, second and third, respectively, when the league last updated the data after another Warriors-Cavaliers NBA Finals.

Here is the NBA’s complete list of top-15 jersey sellers:

Top-selling NBA jerseys of 2017-18
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Top-selling NBA jerseys of 2017-18

15. Jimmy Butler, Minnesota Timberwolves

(Photo by Nathaniel S. Butler/NBAE via Getty Images)

14. Damian Lillard, Portland Trail Blazers

(Photo by Sam Forencich/NBAE via Getty Images)

13. Klay Thompson, Golden State Warriors

(Photo by Lachlan Cunningham/Getty Images)

12. Kyrie Irving, Boston Celtics

(Photo by Brian Babineau/NBAE via Getty Images)

11. Lonzo Ball, Los Angeles Lakers

(Photo by Sean M. Haffey/Getty Images)

10. James Harden, Houston Rockets

(Photo by Rob Carr/Getty Images)

9. Kawhi Leonard, San Antonio Spurs

(Photo by Jim McIsaac/Getty Images)

8. Ben Simmons, Philadelphia 76ers

(Photo by Mitchell Leff/Getty Images)

7. Russell Westbrook, Oklahoma City Thunder

(Photo by Layne Murdoch Sr./NBAE via Getty Images)

6. Joel Embiid, Philadelphia 76ers

(Photo by Rob Carr/Getty Images)

5. Kristaps Porzingis, New York Knicks

(Photo by Ned Dishman/NBAE via Getty Images)

4. Giannis Antetokounmpo, Milwaukee Bucks

(Photo by Issac Baldizon/NBAE via Getty Images)

3. Kevin Durant, Golden State Warriors

(Photo by Thearon W. Henderson/Getty Images)

2. LeBron James, Cleveland Cavaliers

(Photo by Maddie Meyer/Getty Images)

1. Stephen Curry, Golden State Warriors

(Photo by Thearon W. Henderson/Getty Images)


Isaiah Thomas, Draymond Green, John Wall and Dwyane Wade all fell out of the top 15 from this past June. They were Porzingis, Embiid, Simmons and Ball for the months of October through December.

Antetokounmpo earned his highest ranking ever on the list.

After the Warriors defeated the Cavaliers for the seventh time in their last eight meetings on Monday night, Golden State handed Cleveland another defeat in merchandise sales. Here is that top-10 list:

NBA teams with the most popular merchandise
See Gallery
NBA teams with the most popular merchandise

10. Oklahoma City Thunder

(Photo by Hannah Foslien/Getty Images)

9. Chicago Bulls

(Photo by Bilgin S. Sasmaz/Anadolu Agency/Getty Images)

8. San Antonio Spurs

(Photos by Mark Sobhani/NBAE via Getty Images)

7. Boston Celtics

(Photo by Maddie Meyer/Getty Images)

6. Milwaukee Bucks

(Photo by Dylan Buell/Getty Images)

5. New York Knicks

(Photo by Nathaniel S. Butler/NBAE via Getty Images)

4. Los Angeles Lakers

(Photo by Garrett Ellwood/NBAE via Getty Images)

3. Philadelphia 76ers

(Photo by Rocky Widner/NBAE via Getty Images)

2. Cleveland Cavaliers

(Photo by Jesse D. Garrabrant/NBAE via Getty Images)

1. Golden State Warriors

(Photo by Noah Graham/NBAE via Getty Images)


The Warriors and Cavs also ranked 1-2 the last time the most popular team merchandise was revealed. The Sixers moved up six spots from ninth, and the Knicks replaced the Houston Rockets in the top 10.

It’s important to keep in mind that the NBA splits all merchandise sales evenly between the 30 teams. Still, if anything, these lists show the league is in good hands, with a healthy crop of young players and rosters moving up the rankings to challenge incumbent superstars and super-teams.

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Ben Rohrbach is a writer for Yahoo Sports. Have a tip? Email him at or follow him on Twitter!

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