CVS is eliminating major photo touch-ups for beauty brands

CVS Health said it will ban photo manipulation on imagery for their store brand makeup.

They want the customers to see what their beauty products look like without major touch-ups. 

By 2020 they will require other makeup and beauty brands that sell products in its aisles to commit to a photo manipulation ban.

Related: Unretouched photos from Aerie campaign

12 PHOTOS
Aerie's unretouched photos
See Gallery
Aerie's unretouched photos
Last day to buy 1 bra get 1 FREE! Shop now with the link in our bio.
GO girls! $20 Bralettes & $25 Bras ends tonight.
All Undies 10 for $35 all weekend! ALL means NEW Sunnie Undies, too! Shop now in stores & online.
"Together we will learn to love our real selves & change the world." Join @IamIskra & SHARE YOUR SPARK! If you could empower another girl, what would you tell her? What positive vibes can you send her way to make her feel good? Ignite empowerment & share your spark with #AerieREAL!
Ends tomorrow! Buy 1 bra get 1 FREE with the link in our bio.
But first, we are bras! Buy 1 bra get 1 FREE with the link in our bio.
"Never compare yourself, you are perfectly you." - Blogger & Photographer @MandyHolesh What advice do you have for other girls? Share your spark with #AerieREAL!
Extended today only! Buy 1 bra get 1 FREE with the link in our bio.
“My life changed when I decided to stop thinking I had to look and be a certain way, and decided to be unapologetically me.” Artist @TinyBlueLamb What advice do you have for other girls? Share your spark with #AerieREAL!
"Embrace everything about you." - Original #AerieREAL GIrl @AmberTolliver What advice do you have for other girls? Share your spark with #AerieREAL!
10 for $35 new Sunnie Undies & more. Ends tomorrow!
New Sunnie Collection! Real Soft® from your bra to your booty.
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

If the companies do not follow the guidelines their products will have an alert label placed on the images. 

That includes images on beauty products like cosmetics, skincare, haircare, and personal care items.

CVS Pharmacy president Helena Foulkes released a statement on the company’s website explaining why they made the decision to change.

“So we thought it was really an important moment to listen customers, to see the conversations they’re having and the opportunity we have as a beauty leader.”

The photos on products in their stores, on their website or social media feeds will have a “CVS Beauty Mark,” or watermark to show shoppers that they were not significantly altered.

 

Read Full Story