Apple announces its $29 battery replacement deal is available starting today

The company has been embroiled in a controversy stemming from its decision to purposely slow down older iPhones to increase battery performance. Apple issued an apology to its customers for the miscommunication, and it also promised to replace affected batteries starting in late January.It's been a rough month for Apple.

Now, Apple is going a step further by making discounted battery replacements available immediately.

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Apple CEO Tim Cook attends the opening ceremony of the fourth World Internet Conference in Wuzhen, Zhejiang province, China, December 3, 2017. REUTERS/Aly Song
Nov 25, 2017; Auburn, AL, USA; Apple chief executive officer Tim Cook arrives for College GameDay before the game between the Auburn Tigers and the Alabama Crimson Tide at Jordan-Hare Stadium. Mandatory Credit: Christopher Hanewinckel-USA TODAY Sports
Apple CEO Tim Cook speaks at The Bloomberg Global Business Forum in New York, U.S., September 20, 2017. REUTERS/Brendan McDermid
Apple CEO Tim Cook (R) plays with an iPhone as Jonathan Ive, Apple's Chief Design Officer, looks on during a launch event in Cupertino, California, U.S. September 12, 2017. REUTERS/Stephen Lam
Apple CEO Tim Cook speaks during Commencement Exercises at Massachusetts Institute of Technology (MIT) in Cambridge, Massachusetts, U.S., June 9, 2017. REUTERS/Brian Snyder
Apple CEO Tim Cook smiles as he arrives to a product demo during the annual Apple Worldwide Developer Conference (WWDC) in San Jose, California, U.S. June 5, 2017. REUTERS/Stephen Lam
Tim Cook, CEO, speaks during Apple's annual world wide developer conference (WWDC) in San Jose, California, U.S. June 5, 2017. REUTERS/Stephen Lam
Apple CEO Tim Cook attends the China Development Forum in Beijing, China, March 18, 2017. REUTERS/Thomas Peter
Apple Inc CEO Tim Cook waves during an Apple media event in San Francisco, California, U.S. September 7, 2016. REUTERS/Beck Diefenbach
Apple Inc CEO Tim Cook makes his closing remarks during an Apple media event in San Francisco, California, U.S. September 7, 2016. REUTERS/Beck Diefenbach
Apple CEO Tim Cook speaks during an event at the Apple headquarters in Cupertino, California March 21, 2016. REUTERS/Stephen Lam
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CHICAGO, IL - OCTOBER 20: Apple CEO Tim Cook greets guests at the grand opening of Apple's Chicago flagship store on Michigan Avenue October 20, 2017 in Chicago, Illinois. The glass-sided store sits on shore of the Chicago River in the city's downtown. (Photo by Scott Olson/Getty Images)
Tim Cook, chief executive officer of Apple Inc., speaks during the Bloomberg Global Business Forum in New York, U.S., on Wednesday, Sept. 20, 2017. The forum, hosted during UN General Assembly week, brings leaders to work together, through on-the-record main stage discussions and private bilateral and multilateral meetings, to address the most pressing economic issues facing us today. Photographer: Misha Friedman/Bloomberg via Getty Images
CUPERTINO, CA - SEPTEMBER 12: Apple CEO Tim Cook (R) and Apple chief design officer Jonathan Ive (L) look at the new Apple iPhone X during an Apple special event at the Steve Jobs Theatre on the Apple Park campus on September 12, 2017 in Cupertino, California. Apple held their first special event at the new Apple Park campus where they announced the new iPhone 8, iPhone X and the Apple Watch Series 3. (Photo by Justin Sullivan/Getty Images)
Apple CEO Tim Cook speaks during a media event at Apple's new headquarters where Apple is expected to announce a new iPhone and other products in Cupertino, California on September 12, 2017. / AFP PHOTO / Josh Edelson (Photo credit should read JOSH EDELSON/AFP/Getty Images)
SUN VALLEY, ID - JULY 12: Tim Cook, chief executive officer of Apple, attends the second day of the annual Allen & Company Sun Valley Conference, July 12, 2017 in Sun Valley, Idaho. Every July, some of the world's most wealthy and powerful businesspeople from the media, finance, technology and political spheres converge at the Sun Valley Resort for the exclusive weeklong conference. (Photo by Drew Angerer/Getty Images)
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SAN JOSE, CA - JUNE 05: Apple CEO Tim Cook delivers the opening keynote address the 2017 Apple Worldwide Developer Conference (WWDC) at the San Jose Convention Center on June 5, 2017 in San Jose, California. Apple CEO Tim Cook kicked off the five-day WWDC that runs through June 9. (Photo by Justin Sullivan/Getty Images)
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Starting today, Apple is lowering the price of iPhone battery replacements from $79 to $29. The company had promised this deal when it first issued its apology on Friday, but the company just updated its website to remove mention of the "late-January" start date for the program.

If you visit the official apology page now, you'll see this message:

In a statement sent to Mashable, an Apple spokesperson confirmed that the deal would be available starting today and added:

This is exciting news for anyone who owns and iPhone 6 or later model that might be experiencing battery issues. If you decide to take advantage of the program, we'd recommend making an appointment with the Genius Bar through the Apple website before going straight to the store. You should also call ahead to make sure they have batteries in stock for your replacement.

This deal is pretty spectacular considering its only a fraction of the normal price. Frankly, we don't see why you'd pass it up if you have an older phone with poor battery life. But that still doesn't mean that Apple is in the clear.

Apple is currently battling more than a dozen lawsuits relating to the battery issue. It also doesn't exactly make up for the fact that Apple failed to disclose the practice to begin with. As for whether customers continue to trust Apple remains to be seen, but if sales numbers are any indicator, we imagine the company will be just fine. 

 

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