Amazon's Alexa won Christmas this year

Amazon won Christmas this year.

The Alexa app, which is required to set up Amazon's Echo devices and other products with the Alexa digital assistant built in, was the top app for Android and iPhone on Christmas day. Since app store rankings reflect what people are downloading almost in real-time, it's a strong indication that Echo products were some of the most popular gifts this Christmas.

Amazon doesn’t disclose device sales, but said in a press release that “Amazon Devices also had its best holiday yet, with tens of millions of Alexa-enabled devices sold worldwide.”

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U.S. President Donald Trump and First Lady Melania Trump arrive for church service at The Church of Bethesda-By-The sea in Palm Beach, Florida, U.S., December 24, 2017. REUTERS/Carlos Barria
U.S. President Donald Trump participates in a Christmas Eve video teleconference with members of the military at Mar-a-Lago estate in Palm Beach, Florida, U.S., December 24, 2017. REUTERS/Carlos Barria
US President Donald Trump and First Lady Melania Trump arrive at the Church of Bethesda-by-the-Sea for Midnight Mass in Palm Beach, Florida, on December 24, 2017. / AFP PHOTO / NICHOLAS KAMM (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)
First Lady Melania Trump participates in NORAD Santa Tracker phone calls at the Mar-a-Lago resort in Palm Beach, Florida on December 24, 2017. 'NORAD Tracks Santa' is an annual Christmas-themed entertainment program, which has existed since 1955, produced under the auspices of the North American Aerospace Defense Command. / AFP PHOTO / Nicholas Kamm (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)
TOPSHOT - US President Donald J. Trump participates in NORAD Santa Tracker phone calls at the Mar-a-Lago resort in Palm Beach, Florida on December 24, 2017. 'NORAD Tracks Santa' is an annual Christmas-themed entertainment program, which has existed since 1955, produced under the auspices of the North American Aerospace Defense Command. / AFP PHOTO / Nicholas Kamm (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)
US President Donald J. Trump and the First Lady Melania Trump participate in NORAD Santa Tracker phone calls at the Mar-a-Lago resort in Palm Beach, Florida on December 24, 2017. 'NORAD Tracks Santa' is an annual Christmas-themed entertainment program, which has existed since 1955, produced under the auspices of the North American Aerospace Defense Command. / AFP PHOTO / Nicholas Kamm (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)
US President Donald J. Trump speaks to the media as he participates in a video teleconference call with military members on Christmas Eve in Palm Beach, Florida on December 24, 2017. / AFP PHOTO / Nicholas Kamm (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)
US President Donald Trump and First Lady Melania Trump are greeted by Rev. James Harlan as they arrive at the Church of Bethesda-by-the-Sea for Midnight Mass in Palm Beach, Florida, on December 24, 2017. / AFP PHOTO / NICHOLAS KAMM (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)
US President Donald J. Trump participates in NORAD Santa Tracker phone calls at the Mar-a-Lago resort in Palm Beach, Florida on December 24, 2017. 'NORAD Tracks Santa' is an annual Christmas-themed entertainment program, which has existed since 1955, produced under the auspices of the North American Aerospace Defense Command. / AFP PHOTO / Nicholas Kamm (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)
US President Donald J. Trump participates in a video teleconference call with military members on Christmas Eve in Palm Beach, Florida on December 24, 2017. / AFP PHOTO / Nicholas Kamm (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)
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Google's Home line of voice speakers were popular too. The Google Home app was ranked second in the Android app store and sixth in the iPhone store.

As the smart speaker boom appears to be growing, Apple was left out this holiday season. The company delayed its HomePod speaker a few weeks ago. It was originally supposed to launch in December, but Apple now says it's coming in early 2018.

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