This year's hottest toy is sold out everywhere — and it's making everyone furious

  • Fingerlings are the hottest today for holiday 2017.
  • Their sudden popularity has made them hard to find this holiday.
  • It's driving both customers and retail workers crazy.


Fingerlings are proving mischievously elusive.

Demand for the robotic monkey toy, which attaches to your finger and makes sounds when you interact with it, has outstripped all but a handful of rivals. The high demand seems to be at the same level as Hatchimals were last year, and it's being called the most popular toy of this year's holiday season.

The 25 hottest toys of 2017, according to Walmart:

The 25 hottest toys of 2017, according to Walmart
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The 25 hottest toys of 2017, according to Walmart

Real Workin’ Buddies Mr. Dusty

Price: $40


Disney Frozen 12-Volt Ride-On Sleigh

Price: $298

Walmart exclusive

Monster Jam Grave Digger 24-Volt Battery Powered Ride-On

Price: $398

Walmart exclusive

Fisher-Price Zoom 'N Crawl Monster

Price: $35

Imaginext DC Super Friends Batman Batbot Xtreme

Price: $94

Nerf Rival Nemesis MXVII-10K

Price: $88

FurReal Roarin Tyler, the Playful Tiger

Price: $117

Huffy Electric Green Machine 24 Volt Battery-Powered Ride On

Price: $199

Disney Junior Doc McStuffins Baby All in One Nursery

Price: $80

LittleBits Star Wars Droid Inventor Kit

Price: $99

Mattel Barbie DreamHorse

Price: $90

Mattel Cars Florida Speedway 2

Price: $100

MGAEntertainment LOL Surprise Fizz Factory

Price: $33

Num Noms Nail Polish Maker

Price: $45

New Bright 1:14 RC Dash Cam Rock Crawler

Price: $60

Walmart exclusive

New Bright 10 Inch Rc Tumblebee

Price: $25

Adventure Force Light Command Light-up Motorized Blaster

Price: $25

Walmart exclusive

Recoil Starter Set by Skyrocket

Price: $118

Soggy Doggy Board Game

Price: $19

Paw Patrol – My Size Lookout Tower

Price: $100

"Hatchimals Surprise"

Price: TBA

Details for this year's Hatchimals toy have not been released yet, but Walmart still expects it to be a big seller.

Pop-a-Balls Drop & Pop Ball Pit

Price: $50

Walmart exclusive

WowWee Fingerlings

Price: $15

Mayka Toy Block Tape

Price: $17 for a four-pack

Mickey's Transforming Roadster Racer RC

Price: $50


Walmart described supplies for the toy made by WowWee as "tight" during a conference call with reporters earlier in November.

"Fingerlings have been hot and remain hot," Walmart US' merchandising head, Steve Bratspies, said.

In some stores, customers take the toy off the shelves as soon as they're put out, he said. Retailers only get a limited quantity of the toys at a time. A store manager at a Toys R Us in New Jersey told CNBC that the Fingerlings sell out within hours of being put out on the sales floor.


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On, all four colors of the toy are usually out of first-party stock. Target's version comes with its own exclusive playset and is also usually out of stock online. Fingerlings are frequently out of stock on Amazon, where they are sold only by third parties at a 100% markup or more. Toys R Us, which sells an exclusive unicorn version, is also frequently out of stock.

Retailers will be getting stock of the toy throughout the season, but the demand has far outstripped supply. That's causing both frustrated would-be buyers as well as retail workers to vent online.

One retail worker tweeted: "FINGERLINGS ARE NOT WORTH  IT!!!" They added that they even pulled the tag for the toy to prevent customers from asking.


Another tweeted a gif to express her exasperation at the flood of shoppers inquiring if the store had any Fingerlings.

Some customers are also tweeting about their quest to nab the toy for their children who put it on their Christmas lists.

"Fingerlings, stupid wee monkeys that happen to be sold out everywhere," one user tweeted. "The special princess would like one. Letting her down is not an option!"

Others are tweeting the desperate scenes in stores as Fingerlings get restocked in real time.



Some parents are turning to marketplaces like Ebay, where the toy sells for multiples higher than its $15 list price. Some of these resellers get their stock from "Grinch bots," computer programs that can buy the toys online faster than humans.

The short supply has made some so desperate as to risk getting scammed by fakes. WowWee has sued 165 manufactures of fake Fingerlings earlier this year to prevent the fake's proliferation.

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See Also:

SEE ALSO: How Walmart helped a robotic monkey become the hottest toy this holiday season

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