Sears just dealt a huge blow to its stores

  • Sears will start selling its DieHard-brand car batteries, chargers, tires, and more on Amazon.
  • Sears made a similar deal in July to start selling its Kenmore-branded appliances on Amazon.
  • Both deals should give the company access to new customers and revenue.
  • But the strategy is a major blow to Sears' stores, which are hemorrhaging money.

Sears just gave its customers one more reason not to shop in its stores.

The company on Thursday announced plans to start selling its DieHard-branded products — such as jump starters, battery chargers, car batteries, and tires — on Amazon.

Sears made a similar deal in July to start selling its Kenmore-branded appliances on Amazon.

Both deals should give the company access to new customers and revenue. But the strategy is also a major blow to Sears' stores, which had previously sold both brands almost exclusively along with Sears.com. 

RELATED: Here all of the Sears locations closing in 2018:

13 PHOTOS
Sears locations closing in Jan. 2018
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Sears locations closing in Jan. 2018

Alabama

  • 1701 Mcfarland Blvd E, Tuscaloosa, AL

(Getty)

Arkansas 

  • 5111 Rogers Avenue, Fort Smith, AR
  • 4201 N Shiloh Drive, Fayetteville, AR

(Getty)

Arizona

  • Fiesta Mall, Mesa, AZ

(Photo by George Frey/Getty Images)

Colorado

  • Greeley Mall, Greeley, CO

(Photo by George Frey/Getty Images)

Georgia

  • 8020 Mall Pkwy, Lithonia, GA
  • 1709 Baytree Road, Valdosta, GA

(Photo by George Frey/Getty Images)

Massachusetts 

  • Berkshire Mall, Pittsfield, MA

(Photo by Scott Olson/Getty Images)

Maryland

  • 7885 Eastern Blvd, Baltimore, MD

(Photo by Richard Levine/Corbis via Getty Images)

New Jersey

  • 1200 Us Rt 22, Phillipsburg, NJ

(Photo by John Greim/LightRocket via Getty Images)

Pennsylvania

  • 2999 E College Avenue, State College, PA
  • 300 Lycoming Mall Circle, Pennsdale and Muncy, PA
  • 2334 Oakland Ave, Indiana, PA

(Getty)

Texas

  • 4000 Sunset Mall, San Angelo, TX
  • 4600 S Medford Dr, Lufkin, TX

(Photo by George Frey/Getty Images)

Utah

  • 754 S State Street, Salt Lake City, UT

(Getty)

Virginia

  • 114 Southpark Circle, Colonial Hts, VA

(Photo by George Frey/Getty Images)

Wyoming 

  • 1400 Del Range Blvd, Cheyenne, WY

(Photo by Scott Olson/Getty Images)

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Sears' stores are already under pressure from plunging sales. Same-store sales at the company's Sears and Kmart stores fell 17% and 13%, respectively, in the most recent quarter. 

Sears has been closing hundreds of stores to stanch the bleeding, but traffic is still waning at the stores that remain open.

"Despite its significant efforts to reduce its stores, it has not materially improved its weak operating performance to date," Moody's vice president Christina Boni wrote in a recent research note.

Sears reported total revenues of $3.7 billion in the most recent quarter, compared with $5 billion a year ago. The company said its store closures contributed most to the declines.

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SEE ALSO: Inside Sears' death spiral: How an iconic American brand has been driven to the edge of bankruptcy

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