A 6-year-old boy is making $11 million a year on YouTube reviewing toys

  • The 6-year-old Ryan of YouTube's Ryan ToysReview made $11 million in revenue this year from his YouTube account, according to Forbes.
  • Surely the envy of elementary school kids worldwide, the adolescent YouTube star reviews new toys in videos that his family produces. 
  • Ryan ToysReview tied for the eighth spot this year on Forbes' annual list of the highest-earning YouTube accounts. 

Ryan, the 6-year-old "host" of Ryan ToysReview, a popular toy-review channel on YouTube, is also reportedly a multi-millionaire.

A family-run YouTube channel, Ryan ToysReview generated around $11 million in pretax income in 2017, according to Forbes' annual list of the highest-earning YouTube celebrities.

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The 25 hottest toys of 2017, according to Walmart
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The 25 hottest toys of 2017, according to Walmart

Real Workin’ Buddies Mr. Dusty

Price: $40

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Disney Frozen 12-Volt Ride-On Sleigh

Price: $298

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Monster Jam Grave Digger 24-Volt Battery Powered Ride-On

Price: $398

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Fisher-Price Zoom 'N Crawl Monster

Price: $35

Imaginext DC Super Friends Batman Batbot Xtreme

Price: $94

Nerf Rival Nemesis MXVII-10K

Price: $88

FurReal Roarin Tyler, the Playful Tiger

Price: $117

Huffy Electric Green Machine 24 Volt Battery-Powered Ride On

Price: $199

Disney Junior Doc McStuffins Baby All in One Nursery

Price: $80

LittleBits Star Wars Droid Inventor Kit

Price: $99

Mattel Barbie DreamHorse

Price: $90

Mattel Cars Florida Speedway 2

Price: $100

MGAEntertainment LOL Surprise Fizz Factory

Price: $33

Num Noms Nail Polish Maker

Price: $45

New Bright 1:14 RC Dash Cam Rock Crawler

Price: $60

Walmart exclusive

New Bright 10 Inch Rc Tumblebee

Price: $25

Adventure Force Light Command Light-up Motorized Blaster

Price: $25

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Recoil Starter Set by Skyrocket

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Soggy Doggy Board Game

Price: $19

Paw Patrol – My Size Lookout Tower

Price: $100

"Hatchimals Surprise"

Price: TBA

Details for this year's Hatchimals toy have not been released yet, but Walmart still expects it to be a big seller.

Pop-a-Balls Drop & Pop Ball Pit

Price: $50

Walmart exclusive

WowWee Fingerlings

Price: $15

Mayka Toy Block Tape

Price: $17 for a four-pack

Mickey's Transforming Roadster Racer RC

Price: $50

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The raw estimate of $11 million tied Ryan ToysReview with the YouTube comedy stalwart Smosh for eighth place on the Forbes list.

Last year, The Verge profiled the channel and Ryan's parents, who have shot and produced the account's frequently (nearly daily) released videos since Ryan ToysReview started in March 2015.

The account began when Ryan, then simply a 4-year-old fan of toy-review videos, asked his parents why he couldn't also review toys on YouTube.

Ryan ToysReview started out slowly until a July 2015 video went viral. The video featured Ryan opening and reviewing a "GIANT EGG SURPRISE" box containing over 100 toys from Pixar's "Cars" series. It currently has close to 800 million views.

The channel now tends to review new toys or kids' food products, and the videos usually feature earnest and enthusiastic commentary from Ryan with off-camera guidance from his parents. 

According to The Verge, the channel's viewership, which boasts a current audience of 10 million subscribers, translates to around $1 million a month in advertising revenue alone.

Watch this astronomically lucky child review a DIY candy dispenser below:

 

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