Pinterest president and top business chief Tim Kendall is out

  • Pinterest's president and top business executive, Tim Kendall, is leaving to create a startup with the goal of curbing tech device addiction.
  • He will be replaced by Pinterest's current SVP of ads and commerce, Jon Alferness, and continue to serve as an advisor.
  • Pinterest raised $150 million in funding at a roughly $12 billion valuation earlier this year and reportedly expects to make $500 million in ad revenue for 2017.

Pinterest's longtime president and top business exec, Tim Kendall, is leaving to launch a startup aimed at curbing tech device addiction, Pinterest told Business Insider on Thursday.

His departure from Pinterest comes as the photo discovery platform reportedly expects to make roughly $500 million in ad revenue this year and mulls an eventual initial public offering. Kendall joined Pinterest six years ago and previously served as an early executive at Facebook.

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Former Pinterest President Tim Kendall
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Former Pinterest President Tim Kendall
Tim Kendall, president of Pinterest Inc., speaks during the TechCrunch Disrupt event in New York City, U.S., May 16, 2017. REUTERS/Brendan McDermid
Tim Kendall, president of Pinterest Inc., speaks during the TechCrunch Disrupt event in New York City, U.S., May 16, 2017. REUTERS/Brendan McDermid
Tim Kendall, president of Pinterest Inc., speaks during the TechCrunch Disrupt event in New York City, U.S., May 16, 2017. REUTERS/Brendan McDermid
NEW YORK, NY - NOVEMBER 29: Tim Kendall, president of Pinterest, (C) and Kristin Lemkau, CMO at JPMorgan Chase (R) speak onstage with Mike Shields, advertising editor at Business Insider (L) at IGNITION: Future of Media at Time Warner Center on November 29, 2017 in New York City. (Photo by Monica Schipper/Getty Images)
NEW YORK, NY - NOVEMBER 29: Tim Kendall, president of Pinterest, (C) and Kristin Lemkau, CMO at JPMorgan Chase (R) speak onstage with Mike Shields, advertising editor at Business Insider (L) at IGNITION: Future of Media at Time Warner Center on November 29, 2017 in New York City. (Photo by Monica Schipper/Getty Images)
Tim Kendall, president of Pinterest Inc., smiles after a Bloomberg Technology television interview in San Francisco, California, U.S., on Thursday, March 30, 2017. Kendall discussed what kind of advertising works well on his company's app. Photographer: David Paul Morris/Bloomberg via Getty Images
Tim Kendall, president of Pinterest Inc., speaks during a Bloomberg Technology television interview in San Francisco, California, U.S., on Thursday, March 30, 2017. Kendall discussed what kind of advertising works well on his company's app. Photographer: David Paul Morris/Bloomberg via Getty Images
Tim Kendall, president of Pinterest Inc., listens during a Bloomberg Technology television interview in San Francisco, California, U.S., on Thursday, March 30, 2017. Kendall discussed what kind of advertising works well on his company's app. Photographer: David Paul Morris/Bloomberg via Getty Images
4 November 2015; Tim Kendall, General Manager, Pinterest, on the Marketing Stage during Day 2 of the 2015 Web Summit in the RDS, Dublin, Ireland. Picture credit: Cody Glenn / SPORTSFILE / Web Summit (Photo by Sportsfile/Corbis via Getty Images)
4 November 2015; Tim Kendall, left, General Manager, Pinterest, and Jonathan Weber, Global Technology Editor, Reuters, on the Marketing Stage during Day 2 of the 2015 Web Summit in the RDS, Dublin, Ireland. Picture credit: Cody Glenn / SPORTSFILE / Web Summit (Photo by Sportsfile/Corbis via Getty Images)
Tim Kendall, director of product marketing for Facebook Inc., from left, Mark Zuckerberg, co-founder and chief executive officer of Facebook Inc., and Erick Tseng, head of mobile products for Facebook Inc., listen during a press conference at the company's headquarters in Palo Alto, California, U.S., on Wednesday, Nov. 3, 2010. Facebook, the world's biggest social-networking site, added features to its mobile software for Android devices, making it easier for users to share their locations and sort their friends by groups. Photographer: Ryan Anson/Bloomberg via Getty Images
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"Tim has made important contributions to Pinterest and we are pleased that he will continue to serve as an advisor to the company," Pinterest said in an emailed statement. "Jon Alferness, Senior Vice President for Ads and Commerce, will now lead the world-class team driving our rapidly growing ads business. Our focus continues to be measurable and actionable results for our partners while giving Pinners relevant ideas to help them discover and do new things."

Just one day before his departure was announced, Kendall appeared at Business Insider's IGNITION conference in New York to champion Pinterest as a challenger to the Facebook-Google duopoly over the digital advertising business.

Now he's leaving Pinterest to launch a startup aimed at fighting tech device addiction. Given his background working at both Facebook and Pinterest, it's an area he's well suited for.

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