Apple will go red for World AIDS Day

Apple store logos around the world are turning red.

SEE ALSO: iPhone X adoption is already outpacing the iPhone 8 and 8 Plus: report

It's not a permanent change (it lasts for a week). Instead, it's just one more signal that Apple is once again participating in World AIDS Day (December 1). 

Massive crowds lineup for the new iPhone X:

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Lining up for an Iphone X
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Lining up for an Iphone X
A man pays to buy new iPhone Xs from those who just bought at Apple Stores, on a street in Hong Kong, China November 3, 2017. REUTERS/Bobby Yip TPX IMAGES OF THE DAY
A customer uses the new face-recognition software on the new iPhone X inside the Apple Store in Regents Street in London, Britain, November 3, 2017. REUTERS/Peter Nicholls
Apple Store staff greets customers who have been waiting in line to purchase Apple's new iPhone X at the Apple Store in Tokyo's Omotesando shopping district, Japan, November 3, 2017.REUTERS/Toru Hanai
Apple Store staff greets customers who have been waiting in line to purchase Apple's new iPhone X at the Apple Store in Tokyo's Omotesando shopping district, Japan, November 3, 2017.REUTERS/Toru Hanai
A store employee carries Apple's new iPhone X during its global launch at a cell phone store in central Moscow, Russia November 3, 2017. REUTERS/Tatyana Makeyeva
A man tries out the Animoji feature on an iPhone X during its launch at the Apple store in Singapore November 3, 2017. REUTERS/Edgar Su
A man tries out the Animoji feature on the iPhone X during its launch at the Apple store in Singapore November 3, 2017. REUTERS/Edgar Su
First buyer Yamaura who denied to publicize his first name holds Apple's new iPhone X as he poses to the media after purchasing it at the Apple Store in Tokyo's Omotesando shopping district, Japan, November 3, 2017. REUTERS/Toru Hanai
Apple staff cheer as the first customer for iPhone X enters an Apple Store in Beijing, China November 3, 2017. REUTERS/Damir Sagolj
A man receives new iPhone Xs from those who just bought at Apple Stores, on a street in Hong Kong, China November 3, 2017. REUTERS/Bobby Yip
One of the first customers, Mod, 22 of Bangkok poses with his iPhone X during its launch at the Apple store in Singapore November 3, 2017. REUTERS/Edgar Su
People queue for the iPhone X launch outside the Apple store in Berlin, Germany, November 3, 2017. REUTERS/Hannibal Hanschke
The first customer shows his new iPhone X after buying it at an Apple Store in Beijing, China November 3, 2017. REUTERS/Damir Sagolj TPX IMAGES OF THE DAY
The new iPhone X is pictured at the Apple Store Marche Saint-Germain in Paris, France, November 3, 2017. REUTERS/Benoit Tessier
First customers to buy iPhone X Kittiwat Wang, 22, and Mod, 22, of Bangkok pose with their iPhone X at the Apple store in Singapore November 3, 2017. REUTERS/Edgar Su
Customers wait outside an Apple Store as new iPhone X goes on sale in Beijing, China November 3, 2017. REUTERS/Damir Sagolj
One of the first customers shows his new iPhone X after buying it at an Apple Store in Beijing, China November 3, 2017. REUTERS/Damir Sagolj
A man tries out the Animoji feature on an iPhone X during its launch at the Apple store in Singapore November 3, 2017. REUTERS/Edgar Su
People queue overnight for the iPhone X launch outside the Apple store in Singapore November 3, 2017. REUTERS/Edgar Su
People try out the Animoji feature on iPhone X handsets during its launch at the Apple store in Singapore November 3, 2017. REUTERS/Edgar Su
Ayano Tominaga (L) and other customers pose for a selfie photo with a cushion printed with a portrait of Apple co-founder Steve Jobs on it, as they wait in queue for the release of Apple's new iPhone X in front of the Apple Store in Tokyo's Omotesando shopping district, Japan, November 3, 2017. REUTERS/Toru Hanai TPX IMAGES OF THE DAY
Apple staff hold iPhone X packages at the Apple Store in Berlin, Germany, November 3, 2017. REUTERS/Hannibal Hanschke
New iPhone Xs that people who just bought at Apple Stores are reselling, are pictured on a street in Hong Kong, China November 3, 2017. REUTERS/Bobby Yip
A customer who has just bought Apple's new iPhone X shakes hands with a store employee during its global launch at a cell phone store in central Moscow, Russia November 3, 2017. REUTERS/Tatyana Makeyeva
A customer prepares cash to buy Apple's new iPhone X during its global launch at a cell phone store in central Moscow, Russia November 3, 2017. REUTERS/Tatyana Makeyeva
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The company announced on Thursday that, along with the logo change at its hundreds of retail locations around the world, Apple will be making donations to the (RED) program, which feeds money to The Global Fund, a non-profit that provides grants for fighting the spread of HIV/AIDs in 8 African nations.

Starting Friday, Apple will donate $1 for every Apple Pay purchase made at retail and in apps. Good news for the fund, but Apple will also limit the fundraising efforts to customers who actively use Apple Pay. If you've been avoiding these device-enabled payment systems, this might be a good reason to try it out.

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Over the past year, Apple reports donating $30 million to the Global Fund, at least some of it generated through Product (RED) products like the (RED) iPhone 7 and 7 Plus handsets introduced in March. At the time, (RED) CEO Deb Dugin told Mashable, "This is the biggest day in our 10-year partnership." According to (RED), they've raised $475 million and reached over 90 million people since launching the non-profit over a decade ago.

For this World AIDS Day, Apple has also partnered up with third-party app provider King. If you're addicted to Candy Crush Saga, then you can blame King, it makes that addictive game along with Candy Crush Jelly Saga, and Candy Crush Soda Saga. Proceeds from in-app purchases will also go to The Global Fund.

Apple is also using its redesigned App Store to support its World AIDS Day efforts, populating its Today Tab with stories about the on-going, worldwide fight against HIV/AIDS.

You can learn more about World AIDS Day here.

 

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