Domino’s Pizza launches baby registry for hungry moms-to-be

They’re mashing up two kinds of special deliveries.

Domino’s, knowing nothing makes a better gift for an expectant mother than food, opened up a baby registry.

In conjunction with baby registry site Gugu Guru, the site includes clothes, mugs that say “slice slice baby” and, of course, the ability to buy gift cards for hungry moms-to-be.

“While new parents are focusing on their tiny special delivery, Domino’s will focus on delivering great pizza for dinner, or lunch, or late-night feedings,” Jenny Fouracre, the director of public relations for the pizza chain, told Us Weekly. “Our baby registry is a fun way for parents and their friends and family to take care of the adults at a very special time in their life.”

RELATED: Check out Domino's pizza delivery method: 

Domino's Pizza delivery methods
See Gallery
Domino's Pizza delivery methods

A Domino Pizza shop employee drives a one-seater electric vehicle named 'Qi', produced by Japanese toy maker Takara, to deliver pizzas to a customer in Tokyo, 14 November 2003. The compact electric vehicle Qi enables a user to drive 60kms for 45 minutes charge with a maximum speed of 35 mph.


Domino's delivery driver Robert Isuf paddles a canoe down the River Loose in Maidstone, Kent, to deliver fresh pizza to Debbie Hayes, as Domino's announces it is trialling a waterway delivery service in the canal side village.

(David Parry/PA Wire)

A Domino's Pizza delivery rider seen on his way to deliver pizza in London's financial district, Friday, January 6, 2006. Domino's Pizza U.K. & Ireland Plc, the largest British pizza-delivery chain, may say sales for the six weeks into the New Year increased as a result of new outlets.

(Photo by Graham Barclay/Bloomberg via Getty Images)

Delivery vehicles stand outside a Domino's Pizza Inc. fast food store in Moscow, Russia, on Monday, Aug. 15, 2011. Domino's, which has 4,900 stores in the U.S. and 4,400 international locations, will open as many as 300 stores a year over the long-term, with most being in overseas markets.

(Andrey Rudakov/Bloomberg via Getty Images)

Domino's Pizza delivery motorbike, Cornwall

(Education Images/UIG via Getty Images)

American chain Domino's pizza delivery by Domino's bicycles in Copenhagen.

(Photo by Francis Joseph Dean/DeanPictures)

Domino's franchisee Craig Birchall, and store manager, Angus Sinclair outside their Domino's Pizza Delivery store in Grattan St Carlton. The company has been listed on the ASX on 16th May, 2005.

(Fairfax Media via Getty Images)



The clothing includes onesies (that say “homeslice”), pepperoni pizza moccasins, a pizza statement bow and an adorable pizza blanket perfect for newborn photo shoots.

The pizza packages, which are gift cards from $5 to $100, are titled with whimsical names like “Dadchelor Party,” “Sleeping through the Night” and “The Gender Reveal.”

Earlier this year, Domino’s also launched a wedding registry, “for couples who prefer delicious melty cheese to crystal gravy boats,” but it is only Domino’s gift cards, so clearly the pizza chain has stepped its game up.

Read Full Story