Americans spent a record $6.6 billion on Cyber Monday — here's what they bought

  • Cyber Monday was the biggest online shopping day in US history.
  • Top-sellers included the Nintendo Switch, Apple AirPods, Google Chromecast, and Funko Pop dolls.

Cyber Monday was the biggest online shopping day in US history with an estimated $6.6 billion in sales, representing a 17% increase over last year, according to Adobe.

By comparison, Black Friday and Thanksgiving Day generated online sales of $5 billion and $2.9 billion, respectively.

Black Friday madness 2017:

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Black Friday madness 2017
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Black Friday madness 2017
People gather at the Broadway entrance of Macy's Herald Square store ahead of early opening for the Black Friday sales in Manhattan, New York, U.S. November 23, 2017. REUTERS/Andrew Kelly TPX IMAGES OF THE DAY
Shoppers reach out for television sets as they compete to purchase retail items on Black Friday at a store in Sao Paulo, Brazil, November 23, 2017. REUTERS/Paulo Whitaker
Shoppers reach out for television sets as they compete to purchase retail items on Black Friday at a store in Sao Paulo, Brazil, November 23, 2017. REUTERS/Paulo Whitaker
People shop in Macy's Herald Square during early opening for the Black Friday sales in Manhattan, New York, U.S., November 23, 2017. REUTERS/Andrew Kelly
A woman looks at a pair of boots in Macy's Herald Square during early opening for the Black Friday sales in Manhattan, New York, U.S., November 23, 2017. REUTERS/Andrew Kelly
People look at a rack of handbags in Macy's Herald Square during early opening for the Black Friday sales in Manhattan, New York, U.S., November 23, 2017. REUTERS/Andrew Kelly
LONDON, UNITED KINGDOM - NOVEMBER 24: Street pictures of Black Friday on November 24, 2017 in London, England. PHOTOGRAPH BY Matthew Chattle / Barcroft Images (Photo credit should read Matthew Chattle / Barcroft Images / Barcroft Media via Getty Images)
MINNEAPOLIS, MN - NOVEMBER 24: People line up for a Black Friday giveaway outside the Mall of America on November 24, 2017 in Bloomington, United States. (Photo by Stephen Maturen/Getty Images)
MINNEAPOLIS, MN - NOVEMBER 24: People line up for a Black Friday giveaway outside the Mall of America on November 24, 2017 in Bloomington, United States. (Photo by Stephen Maturen/Getty Images)
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Here's what everyone was buying on Monday, according to Adobe: the Nintendo Switch video game system, the video game Super Mario OdysseyApple AirPods, streaming devices like Google Chromecast and Roku, Samsung tablets, Apple iPads, Sony Playstation VR, and the Microsoft Xbox One X. 

The hottest toys on the shopping holiday were PJ Masks and Hatchimals Collectibles figurines, Funko Pop dolls, L.O.L. Surprise dolls, and ride-on cars.

NOW WATCH: The 'L.O.L. Surprise! Big Surprise' is the hottest toy of 2017 — here's what it is and what's inside it

See Also:

SEE ALSO: Amazon reveals its 5 top-selling items as it steals half of all online sales on Black Friday

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