Amazon is estimated to take half of all Thanksgiving weekend sales online, thanks to its own devices

  • Amazon's online sales on Thanksgiving weekend beat out all other competitors by a wide margin.
  • According to Amazon, most of its best-selling items were its own Amazon Devices like the Echo.

Amazon is hearing double and seeing green.

The company said Tuesday that its devices took the top sales spot for Thanksgiving weekend.


Full price information

"Customers purchased millions of Amazon’s Alexa-enabled devices this weekend, and Alexa devices were the top sellers across all of Amazon," Dave Limp, Amazon's head of devices, said in a press statement.

7 shock-worthy facts about Amazon:

7 shock-worthy facts about Amazon
See Gallery
7 shock-worthy facts about Amazon
7.5 percent of Seattle's working-age population are Amazon employees

Amazon has more than 300,000 employees worldwide, and 40,000 in Seattle alone.

As a portion of the city's working-age population — roughly 528,000 — that comes out to 7.5% of the city working at Amazon.

For perspective, if the same portion of New York City's adults worked for one company, that company would have about 488,000 locals on staff.

Amazon accounts for 43% of all online sales

Amazon used to be a way to buy books online; today, it's the default buying site for just about everything, especially for people who have Amazon Prime.

An analysis by Slice Intelligence released in February found that 43% of all US online retail sales were done through Amazon in 2016.

That's up from 33% in 2015 and 25% in 2012.

1 out of every 4 US adults has Amazon Prime.

Speaking of Amazon Prime, the company now counts approximately 63 million people among its subscriber base, or about 25% of the total US adult population.

That number may underestimate the true coverage, however, since it doesn't account for multiple adults in one household all sharing the same Prime account.

Amazon ships 1.6 million packages a day

Amazon fulfillment is a beast of its own.

A report from 2013 (the latest year for which data are available) found Amazon shipped 608 million packages that year, or 1.6 million packages a day.

As of 2015, Amazon estimated its fulfillment centers were within 20 miles of 31% of the US population, and within 20 miles of 50-65% of its core, same-day-accessible market.

That's enough cardboard to span all of West Virginia

A back-of-the-envelope calculation reveals all those packages (not including padded envelopes) yield roughly 26,400 square miles of cardboard.

The total land area of West Virginia, meanwhile, is just north of 24,000 square miles.

Given the speed of Amazon's shipments, the company could blanket the whole US in cardboard in about five months.

45,000 robots roam the floors of Amazon's warehouses

To help those shipments leave the warehouses on time, Amazon relies on a growing fleet of autonomous robots that fetch packages from their shelves and bring them to human employees.

The 45,000 robots live across 20 fulfillment centers in the US. In 2016, the company increased the fleet 50% from its prior head count of 30,000.

Amazon is more valuable than all major brick-and-mortar retailers combined

The sum total of those investments in infrastructure and supply chain management have made Amazon by far the most valuable retailer in the United States.

Amazon's $356 billion valuation is so big, it's larger than Wal-Mart, Target, Best Buy, Macy's, Kohl's, JCPenney, and Sears combined.

With the recent acquisition of Whole Foods, there are no signs the retailer has any plans of slowing down.


The Echo Dot, Amazon's cheapest Alexa device, was Amazon's best-seller globally across all categories. It was on sale for a new low of $30, which is the cheapest it has ever been. It's also the cheapest Alexa device overall.

Other bestsellers across all categories included the new Fire TV Stick, the new Amazon Echo, and the Fire 7 tablet, the company said.

The strong device sales propelled Amazon to a strong overall Thanksgiving weekend.

Amazon accounted for 45% of all online transactions on Thanksgiving and 55% of all transactions on Black Friday, according to analysis by Hitwise.  As of Monday, Amazon was on track to take about half of all the online sales from Thanksgiving Weekend, according to research by GBH Insights. 

There was a record $6.59 billion spent on Cyber Monday, $5.03 billion on Black Friday, and $2.87 billion from Thanksgiving Day in online sales, according to Adobe Analytics estimates. Given these figures, it's not hard to estimate a rough guess at the billions Amazon has raked in over the holiday weekend.

NOW WATCH: Why Amazon's new headquarters sweepstakes makes it the 'smartest company in the world'

See Also:

SEE ALSO: Black Friday is dead — and it's being replaced by an even bigger shopping event

Read Full Story