The Trumps are cutting ties with the five-star Trump SoHo hotel after business plummeted post-election

  • The Trump Organization is cutting ties with Trump SoHo. 
  • The upscale hotel has struggled to fill rooms and bring in guests following the election.
  • A restaurant in the hotel closed earlier this year after "the Kardashians stopped coming" post-election. 

Trump SoHo — the Trump Organization-run, five-star Downtown Manhattan hotel — will no longer carry the Trump name or be affiliated with the family. 

On Wednesday, the Trump Organization reached a deal to allow the company to cut ties with the property, The New York Times reported.

According to The Times, the hotel has struggled to fill rooms and sell condominiums as President Donald Trump has risen in political prominence.

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The Trump SoHo hotel is seen in Manhattan, New York, U.S. April 20, 2017. REUTERS/Shannon Stapleton
The Trump Soho Hotel is seen in New York April 9, 2010. The first Trump Hotel built in Downtown New York, a 46-story, 391-room luxury hotel condominium, opened to guests on Friday. REUTERS/Jessica Rinaldi (UNITED STATES - Tags: BUSINESS TRAVEL)
Women walk across a carpet outside of the Trump Soho Hotel in New York April 9, 2010. The first Trump Hotel built in Downtown New York, a 46-story, 391-room luxury hotel condominium, opened to guests on Friday. REUTERS/Jessica Rinaldi (UNITED STATES - Tags: BUSINESS TRAVEL)
A living room inside one of the rooms at the Trump Soho Hotel is seen in New York April 9, 2010. The first Trump Hotel built in Downtown New York, a 46-story, 391-room luxury hotel condominium, opened to guests on Friday. REUTERS/Jessica Rinaldi (UNITED STATES - Tags: BUSINESS TRAVEL)
The bathroom inside the Trump Soho Hotel is seen in New York April 9, 2010. The first Trump Hotel built in Downtown New York, a 46-story, 391-room luxury hotel condominium, opened to guests on Friday. REUTERS/Jessica Rinaldi (UNITED STATES - Tags: BUSINESS TRAVEL)
A room at the Trump Soho Hotel is seen in New York April 9, 2010. The first Trump Hotel built in Downtown New York, a 46-story, 391-room luxury hotel condominium, opened to guests on Friday. REUTERS/Jessica Rinaldi (UNITED STATES - Tags: TRAVEL BUSINESS)
NEW YORK, NY - SEPTEMBER 8: The Trump Soho Hotel dominates the skyline on September 8, 2017 in the soho neighborhood of New York City.(Photo by Andrew Lichtenstein/Corbis via Getty Images)
The Trump Soho building on Varick at Spring Streets on Thursday, May 8, 2017. (Photo by Jefferson Siegel/NY Daily News via Getty Images)
JERSEY CITY, NJ - SEPTEMBER 3: The setting sun reflects off the Trump Soho New York hotel on September 3, 2017 as seen from Jersey City, New Jersey. (Photo by Gary Hershorn/Getty Images)
NEW YORK, NY - FEBRUARY 21: A view of the Trump SoHo hotel condominium building, February 21, 2017 in New York City. The development of Trump SoHo, completed in 2010, was constructed in partnership with the Bayrock Group, headed by former Soviet official Tevfik Arif. Felix Sater, a Russian-American businessman, also worked for Bayrock Group during the development of Trump SoHo. Despite repeated claims that he is not involved in any business deals with Russia, President Trump's ties to the country continue to be scrutinized. (Photo by Drew Angerer/Getty Images)
NEW YORK, NY - FEBRUARY 21: A view of the Trump SoHo hotel condominium building, February 21, 2017 in New York City. The development of Trump SoHo, completed in 2010, was constructed in partnership with the Bayrock Group, headed by former Soviet official Tevfik Arif. Felix Sater, a Russian-American businessman, also worked for Bayrock Group during the development of Trump SoHo. Despite repeated claims that he is not involved in any business deals with Russia, President Trump's ties to the country continue to be scrutinized. (Photo by Drew Angerer/Getty Images)
NEW YORK, NY - APRIL 13: General view of atmosphere as seen during IM Global Winston Baker Finance Dinner at Trump SoHo on April 13, 2015 in New York City. (Photo by Anna Webber/Getty Images for IM Global)
NEW YORK, NY - APRIL 13: General view of atmosphere as seen during IM Global Winston Baker Finance Dinner at Trump SoHo on April 13, 2015 in New York City. (Photo by Anna Webber/Getty Images for IM Global)
NEW YORK, NY - APRIL 13: General view of atmosphere as seen during IM Global Winston Baker Finance Dinner at Trump SoHo on April 13, 2015 in New York City. (Photo by Anna Webber/Getty Images for IM Global)
NEW YORK, NY - APRIL 13: General view of atmosphere as seen during IM Global Winston Baker Finance Dinner at Trump SoHo on April 13, 2015 in New York City. (Photo by Anna Webber/Getty Images for IM Global)
NEW YORK, NY - APRIL 13: General view of atmosphere as seen during IM Global Winston Baker Finance Dinner at Trump SoHo on April 13, 2015 in New York City. (Photo by Anna Webber/Getty Images for IM Global)
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Koi, a restaurant located in the hotel, closed earlier this year after a reported drop in business following Trump's win in the 2016 election.  

"Before Trump won we were doing great. There were a lot of people we had, our regulars, who'd go to the hotel but are not affiliated with Trump," Jonathan Grullon, a busser and host at the restaurant, told New York Magazine's GrubStreet. "And they were saying if he wins, we are not coming here anymore."

Another restaurant worker told GrubStreet that, following the election, "the Kardashians stopped coming" — and business plummeted. While Suzanne Chou, Koi Group's general counsel, "declined to speculate" why business declined, she said that "obviously since the election it's gone down." 

A new restaurant called Spring & Varick recently opened in the space that formerly belonged to Koi.

Earlier this year, WNYC reported the five-star hotel was planning to lay off workers and reduce some of its services. 

The hotel will continue to be owned by CIM, an investment firm in California. Now, however, the Trump Organization will no longer manage day-to-day operations or brand the hotel under the Trump name. 

In  2010, the Major Economic Crimes Bureau of the Manhattan District Attorney's office opened an investigation into Ivanka and Donald Trump Jr. for reportedly misleading buyers in the Trump SoHo project. Manhattan District Attorney Cyrus Vance Jr. dropped the case after receiving a donation from the Trump Organization's lawyer, Marc Kasowitz, as ProPublica reported in October.

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