British Airways will start boarding customers based on their ticket price — and people are outraged

  • British Airways will begin to board passengers according to their ticket price on December 12.
  • Passengers with the most expensive tickets will board first and those with the least expensive tickets will board last.
  • The airline is being accused of promoting a class-based system of customer service.

British Airways has been no stranger to controversy over the past few months. From reports of passengers facing bedbugs and urine-soaked seats to an evacuated plane and IT glitch, the airline has struggled to regain favor with some of its customers. It appears a new boarding policy won't help.

RELATED: Check out some of the sneakiest airlines fees that are easily avoidable:

Pesky Airline Fees
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Pesky Airline Fees

Foreign Transaction Fees

The best way to avoid these fees is to withdraw the cash you want to spend before boarding the plane to your destination. This way, you won't have to worry about being charged a fee to swipe your card and you can also create a budget for yourself. 

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Data Roaming 

The best way to avoid this fee is to notify your phone carrier service ahead of time that you plan on traveling out of the country. Oftentimes, the company will have international plans that you can initiate before your trip. 

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Internet Fees

The best way to avoid this fee is to use the internet at locations that provide the free service such as cafes or coffee shops or even the hotel lobby. 

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Baggage Fees

The best way to avoid this fee is to check and make sure your airline allows you to check in bags for free. If the airline you selected doesn't offer that service, carrying on a smaller suitcase is an alternative option. 

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Ticket Cancellation

This best way to avoid this fee is to use the 24-hour cancellation window most transportation services provide. However, if you are unsure about your trip while you're booking it, consider paying for cancellation insurance. While it may make the ticket more expensive, it also give you the comfort of cancelling your ticket whenever you want. 

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The airline announced on Monday that it will begin to board passengers according to the price of their ticket, with the highest-paying customers boarding first and the lowest-paying boarding last. While this price-based boarding system is common among U.S. airlines, it has yet to gain traction in Europe. Critics accused British Airways of promoting a class-based system of customer service, with the wealthiest customers getting preferential treatment.

british airways tweetTwitter / Scottishcringe

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British Airways responded by saying the new policy was designed to streamline the boarding process. "We are always looking at ways to improve and simplify the airport experience for our customers... Next month we are introducing new boarding procedures to speed up the process and make it simpler for customers to understand," the company told the BBC through a spokesman. "This method has been used by airlines around the world for a number of years, including by our partners American Airlines, Iberia and Qatar."

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SEE ALSO: Here's what it's like to fly First Class on British Airways

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